Meredith Paradise
Mount Pleasant,SC
Summary
Strategic, data-driven marketing leader with 9+ years of experience in B2B SaaS, including extensive success in demand generation, cross-functional leadership, and go-to-market execution. Proven track record of scaling pipeline through integrated campaigns, optimizing marketing channels, and demonstrating leadership. Adept at aligning marketing strategies with revenue goals and executive priorities across complex sales cycles.
Overview
9
9
years of professional experience
Work History
Senior Manager of Demand Generation, North America
Veracross
01.2024 - Current
- Lead integrated marketing strategy to drive pipeline and revenue growth across North America in collaboration with Sales, Customer Success, SDR, and Partner teams.
- Supervise execution of multi-channel campaigns including email, SDR, display advertising, webinars, and events.
- Mentor members of demand generation team, fostering accountability and continuous improvement.
- Spearheaded rollout and adoption of Demandbase and Drift platforms, accelerating lead funnel.
- Influenced $2.6 million in pipeline in 2024, or 40% of total pipeline generation.
- Grew new logo SIS opportunity creation via webinar channel by 131% YOY.
Senior Manager of Demand Generation
Magnus Health
05.2023 - 01.2024
- Directed campaign strategy to support product specific growth, leading to an 18% increase in opportunity creation YOY.
- Coordinated with demand generation cohort and sales team to launch new content, display advertising, and email campaigns.
- Assessed campaign performance and adjusted strategy as needed to improve opportunity creation.
Senior Demand Generation Marketing Manager, Corporations
Blackbaud
11.2021 - 05.2023
- Strategically managed a $1.2M annual marketing budget and launched account-based campaigns to drive pipeline growth for Blackbaud's acquired YourCause product suite.
- Compiled and presented pipeline performance and campaign metrics to executive stakeholders.
- Partnered with marketing operations team to transition from HubSpot to Marketo.
- Built onboarding framework and coached junior team member, strengthening department scalability.
Senior Demand Generation Marketing Manager, Healthcare
Blackbaud
04.2020 - 11.2021
- Partnered with PMK, Sales, and marketing team to produce quarterly campaign plans across 5 product lines.
- Led standardization of demand generation team reporting to incorporate multi-touch attribution metrics.
- Launched targeted calling campaigns and provided SDRs with resources to generate qualified leads.
- Developed landing page, email, and ad messaging to drive interaction and conversion.
Demand Generation Marketing Manager, Healthcare
Blackbaud
07.2018 - 04.2020
- Managed $500K annual marketing budget and focused on channels with the highest return on investment.
- Collaborated with internal creative team to launch campaign assets and ensure brand alignment.
- Executed 5-10 vertical specific industry events per year and assisted with strategic outreach pre and post event.
- Monitored and optimized campaign performance through segmentation and design updates.
Associate Demand Generation Marketing Manager, Healthcare
Blackbaud
06.2017 - 07.2018
- Developed email, content, and webinar calendars for multi-product lead-generation campaigns.
- Secured external thought leadership speakers and coordinated logistics of the engagement.
- Partnered with events team to manage industry tradeshows as well as Blackbaud hosted events.
Prospecting & Cultivation Sales Development Representative
Blackbaud
06.2016 - 05.2017
- Managed two monthly K-12 outbound lead generation campaigns and made 60+ calls daily.
- Achieved 220% of quota on average with 63.5% lead conversion rate.
- Facilitated 116 closed deals from inbound phone and chat, resulting in $1.7M in ARR.
Education
Bachelor of Science - Marketing
Clemson University
05-2016
Skills
- Event coordination
- Strategic initiatives
- Campaign management
- Collaborative teamwork
- Budgeting and forecasting
Timeline
Senior Manager of Demand Generation, North America
Veracross
01.2024 - Current
Senior Manager of Demand Generation
Magnus Health
05.2023 - 01.2024
Senior Demand Generation Marketing Manager, Corporations
Blackbaud
11.2021 - 05.2023
Senior Demand Generation Marketing Manager, Healthcare
Blackbaud
04.2020 - 11.2021
Demand Generation Marketing Manager, Healthcare
Blackbaud
07.2018 - 04.2020
Associate Demand Generation Marketing Manager, Healthcare
Blackbaud
06.2017 - 07.2018
Prospecting & Cultivation Sales Development Representative
Blackbaud
06.2016 - 05.2017
Bachelor of Science - Marketing
Clemson University
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