MEREDITH SHERBIN
New York
Summary
Strategic Public Relations Specialist with expertise in crafting impactful narratives and fostering media relationships. Proven ability to enhance brand visibility and manage effective team communication. Strong skills in strategic planning, brand management, and event coordination drive successful public relations initiatives across diverse industries.
Overview
9
9
years of professional experience
Work History
Account Supervisor
Krupa Consulting
New York
01.2021 - Current
- Led client relationships, oversaw media strategy, and mentored junior team members to strengthen team capabilities
- Secured top-tier media coverage while coordinating partnerships, launches, and brand activations to amplify brand presence
- Developed and executed integrated communications strategies, including brand messaging, launch plans, and media storytelling to enhance awareness for mission-driven food, beverage and lifestyle brands
- Support new business efforts by participating in prospect calls, developing proposals and PR plans, and contributing creative ideas during strategic brainstorming sessions
- Lead the firm’s internship program, managing quarterly recruitment, conducting interviews, overseeing onboarding, assigning projects, and mentoring interns through ongoing performance check-ins
Senior Account Executive
Krupa Consulting
New York
04.2023 - 04.2024
- Managed influencer partnerships and executed product seeding programs to drive audience engagement
- Developed integrated communications strategies and led national media outreach efforts to enhance brand visibility
- Oversaw reporting and analyzed performance of earned media campaigns to inform strategic decisions
Account Executive
Krupa Consulting
New York
10.2021 - 04.2023
- Executed media outreach, building relationships with editors, journalists, and influencers to enhance brand visibility
- Drafted press materials including pitches, media alerts, and press releases to effectively communicate client messaging
- Managed media lists and coverage tracking, providing detailed client reporting to inform strategy
Hospitality Branding & Marketing Intern
AJ Capital Partners (Graduate Hotels)
Chicago
01.2021 - 12.2021
Account Executive
Behrman Communications
New York
01.2021 - 10.2021
- Achieved earned media placements through targeted pitching to key outlets
- Executed PR strategy and media outreach for consumer lifestyle brands to enhance brand visibility
- Collaborated on brand launches, influencer campaigns, and reporting to drive engagement
Assistant / Associate Account Executive
Tractenberg & Co.
New York
07.2019 - 01.2021
- Conducted media outreach to secure press coverage, awards, and speaking opportunities
- Executed influencer seeding programs and coordinated logistics to maximize outreach impact
- Facilitated event planning to boost brand visibility and engagement
- Managed media lists and tracked client media coverage to ensure comprehensive visibility for clients
Sales Associate
Orangetheory Fitness
Ann Arbor
12.2018 - 05.2019
Editorial Intern
SEEN Magazine
Bloomfield Hills
11.2016 - 12.2018
Education
Bachelor of Arts - Psychology
UNIVERSITY OF MICHIGAN
ANN ARBOR05-2019
Skills
- Integrated communications
- Media relations
- Influencer partnerships
- Digital strategy
- Campaign reporting
- Brand activation
- Client relationship management
- Organizational skills
- Team collaboration
- Effective communication
Timeline
Senior Account Executive
Krupa Consulting
04.2023 - 04.2024
Account Executive
Krupa Consulting
10.2021 - 04.2023
Account Supervisor
Krupa Consulting
01.2021 - Current
Hospitality Branding & Marketing Intern
AJ Capital Partners (Graduate Hotels)
01.2021 - 12.2021
Account Executive
Behrman Communications
01.2021 - 10.2021
Assistant / Associate Account Executive
Tractenberg & Co.
07.2019 - 01.2021
Sales Associate
Orangetheory Fitness
12.2018 - 05.2019
Editorial Intern
SEEN Magazine
11.2016 - 12.2018
Bachelor of Arts - Psychology
UNIVERSITY OF MICHIGAN