Meredith Theobald
Brick ,NJ
Summary
Results-oriented Marketer with an MBA, proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
6
6
years of professional experience
Work History
Freelance Digital Marketer
Lashess by Evelyn
01.2024 - Current
- Consolidating social media pages/cleaning up content on on Instagram & Facebook profiles
- Create signage that encourages customer feedback via Google
- Run promotions for an array of different lash specials
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to business owner
Marketing Representative I
First Commerce Bank
08.2022 - Current
- Design marketing materials for social media, flyers, website, etc via various Adobe Products & Canva
- Raised LinkedIn followers by 37% within 11 months
- Record social media interactions daily & generate monthly social media analytical reports
- Update internal & external websites/ assist with the design of a new website
- Perform monthly website checks to ensure all online content is up to date & compliant with regulations & track invoices in expense reports
- Research, record, order & prepare promotional items for conventions/expos, & sponsorship events
- Attend marketing meetings addressing marketing plans for the bank & research new marketing strategies
- Create signage & create on-hold messages for holidays
Freelance Digital Marketer
Frozen Flavors Homemade Ice Cream & Italian Ice
08.2022 - 02.2024
- Edited pictures via Adobe Lightroom & created catchy slogans/captions & posted via Meta Business Suite
- Fostered/grew small businesses & brand awareness on online platforms: Google, Instagram & Facebook
- Gained 25% more total followers on Facebook within 10 months
- Ran promotions such as holiday sales, BOGO sales, selling gift cards, Military/First Responder Discounts etc.
- Boosted social media posts to bring in more customers
- Redesigned website on Wix with visually aesthetic pictures & created a better brand image
Marketing Intern
First Commerce Bank
05.2022 - 08.2022
- Utilized Canva to create marketing materials for bank: flyers, signage, social media posts, First Commerce Bank complimentary merchandise, etc.
- Arranged, planned, photographed, & attended events to improve 'FCB' team member & customer engagement
- Oversaw branch marketing materials & contributed ideas for improvement
Digital Marketing Intern
Aramark
09.2021 - 05.2022
- Generated sales leads through daily postings about entrees & events on Instagram & TikTok
- Analyzed student survey feedback to implement new marketing strategies
- Captured visual content of food to showcase new specials to consumers
- Coordinated/ ran dining events including pumpkin painting, open mic night, trivia night, etc.
- Collaborated with supervisor to create signage- contributed slogans, photographs, & design feedback
Assistant Manager
Dairy Queen
04.2018 - 08.2021
- Trained/ hired new employees
- Fostered employees throughout their workday making sure all food & safety procedures were followed
- Took inventory weekly, ordered/restocked supplies
- Created employment schedules, calculated the hours of each employee, & reported hours to ADP
- Updated marketing signage & implemented pricing strategies specifically for ice cream/ ice cream cakes
Education
Masters of Business Administration -
William Paterson University
Wayne, NJ05.2024
Bachelor of Science in Marketing Management -
William Paterson University
Wayne, NJ05.2023
Skills
- Canva Expert
- Microsoft Office Expert
- Meta Business Suite Expert
- Word Press/ Wix Proficiency
- Social Media Marketing
- Google Analytics Understanding
- Creative Idea Development
- Keyword Research
- Adobe Creative Suite Proficiency
- Promotional Planning
Honors And Awards
William Paterson University Dean's List, Fall 2019 - Spring 2024
Timeline
Freelance Digital Marketer
Lashess by Evelyn
01.2024 - Current
Marketing Representative I
First Commerce Bank
08.2022 - Current
Freelance Digital Marketer
Frozen Flavors Homemade Ice Cream & Italian Ice
08.2022 - 02.2024
Marketing Intern
First Commerce Bank
05.2022 - 08.2022
Digital Marketing Intern
Aramark
09.2021 - 05.2022
Assistant Manager
Dairy Queen
04.2018 - 08.2021
Masters of Business Administration -
William Paterson University
Bachelor of Science in Marketing Management -
William Paterson University