Meredith Vliet
Los Angeles,CA
Summary
Passionate and results-driven product developer specializing in skincare solutions. As a New Product Development Manager at ERNO LASZLO, I excel in crafting innovative formulas that blend scientific rigor with captivating storytelling and sensorial experiences, ensuring consumer resonance and organizational success.
Overview
4
4
years of professional experience
4
4
Certification
Work History
New Product Development Manager
Erno Laszlo
Los Angeles, CA
03.2022 - Current
- Execute the New Product Development (NPD) process for new skincare
products, from ideation to brief and commercialization. - Collaborate with contract manufacturers and suppliers to ensure timely formula approvals and fast-to-market strategies.
- Source cutting-edge ingredients, emphasizing compelling narratives and clinical efficacy.
- Facilitate and host NPD feasibility sprints, promoting collaborative discussions and validating concepts with cross-functional teams.
- Partner with the creative studio to develop engaging product and packaging copy, as well as marketing materials.
New Product Development Coordinator
Erno Laszlo
New York, NY
08.2020 - 03.2022
- Revamped the product pipeline strategy centered on the brand's flagship mask, expanding its benefits into distinct product franchises.
- Led weekly NPD meetings, enforcing deadlines to guarantee project completion within schedule.
- Orchestrated quarterly NPD ideation sessions, fostering creativity and identifying new product development and brand opportunities.
- Coordinated internal and external meetings and distributed meeting minutes for prompt completion of action items.
- Briefed in packaging artwork for new products and ensured compliance with regulations for existing markets.
Education
BBA - Marketing
LIM College
New York, NY05.2020
Skills
- Product Knowledge
- Product Design
- Product Briefs
- Skin Care
- Vendor Relations
- Brand Messaging and Storytelling
- Market Trends Analysis
- Customer Insight
- Cross-Functional Collaboration
- Project Management
- Problem Solving
- Leadership
- Time Management
- Microsoft Office (Excel, Word, PowerPoint)
Certification
- [Selecting Raw Materials for Skin Product Development], [Cobblestone] - [2024]
- [Developing Skincare Products], [Cobblestone] - [2023]
- [Cosmetic Skincare Ingredients], [Concepts Institute of Advanced Esthetics] - [2020]
- [FIT Beauty Industry Essentials], [Yellowbrick Beauty] - [2019]
Timeline
New Product Development Manager
Erno Laszlo
03.2022 - Current
New Product Development Coordinator
Erno Laszlo
08.2020 - 03.2022
BBA - Marketing
LIM College
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