Meredith Werne
Zionsville,IN
Summary
A strategic business professional with the unique ability to rapidly plan, effectively communicate, and coordinate necessary resources to execute company goals. An extensive background in creative brand programming, a thirst for product and industry knowledge, and a passion for continued learning.
Overview
19
19
years of professional experience
Work History
Trade Development Manager
Southern Glazers Wine & Spirits Company
10.2007 - Current
- Directly manage strategic supplier portfolio with $20MM in total revenue and $4.5MM in gross profit dollars
- Achieved FY 2023 P/L with +12.5% volume and +10.4% gross profit dollars for the portfolio and key vendor FY case volumes by ensuring strategic brand focus and vendor connectivity
- Driving sustainable best practices through vendor collaboration, continued brand awareness, performance accountability, inventory access and sound financial management
- Successfully develop and implement local marketing programs that drive point of purchase excitement, sales and understanding for future programming.
- Championed adoption of innovative technologies within the organization, including Onesource, Compass, SalesNav, Nielsens, and Hyble, streamlining processes and improving overall efficiency in managing trade development initiatives.
Trade Development Director
Southern Glazers Wine & Spirits Company
11.2018 - 03.2020
- Manage team of (12) Portfolio Managers $231MM in total revenue and $146MM in gross profit dollars
- Development of key tools for synergies within the team's communication, and coordination of such from the trade team to the selling organization in such a way to create synergies between the two divisions
- Maintain individual team member's accountability to financial levers within their supplier community to achieve the overarching statewide corporate initiatives for the following: Supplier Accounts Receivable (below 1% outstanding), Forecast Accuracy (+0.7% versus goal), and Corporate Initiative Achievements (80%).
- Established performance metrics for monitoring success of trade development initiatives, allowing for continuous improvement based on data-driven insights.
- Streamlined internal processes for better efficiency in managing team projects from inception through completion.
Sales Finance Analyst
Olinger Distributing Company
10.2005 - 10.2007
- Coordinated all pricing and sales incentive programs for both wine and spirit divisions
- Managed vendor bill-backs and account receivables
- Improved the incentive program process by understanding vendor brand strategies and the impact on each played within the specific trade channels
- Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability, and expense forecasts.
- Programmed and organized pricing information for Olinger spirits deal book publication
- Increased knowledge and proficiency in Microsoft Office Suite software.
Education
Bachelor of Arts - Biology - Biology
Depauw University
Greencastle, IN06.2004
Skills
- Marketing Strategy & Planning
- Excellent Communication
- Project Management
- Analytical Thinking
- Business Development
- Problem Solver
- Financial Acumen
- Collaborative Process
- Constant Learning/Teaching
- Relationship Management
- Pricing strategy
Accomplishments
Certified Specialist of Spirits, 2014
WSET III, 2018
Timeline
Trade Development Director
Southern Glazers Wine & Spirits Company
11.2018 - 03.2020
Trade Development Manager
Southern Glazers Wine & Spirits Company
10.2007 - Current
Sales Finance Analyst
Olinger Distributing Company
10.2005 - 10.2007
Bachelor of Arts - Biology - Biology
Depauw University
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