Meredith Wood
San Diego,CA
Summary
Strategic marketing professional with eight years of experience in digital and social advertising. Combines deep industry knowledge with strategy development, campaign execution, and performance analysis to deliver results-oriented marketing campaigns. Pursues new challenges to provide thoughtful ideas, action items, and comprehensive solutions. Builds trusting relationships to establish a positive work environment and drive team motivation and collaboration.
Overview
10
10
years of professional experience
Work History
Director, Account Management
THE KNOT WORLDWIDE (FORMERLY WEDDINGWIRE INC.)
01.2019 - 01.2020
- Manage a 10-person account management team responsible for the planning and execution of multi-channel advertising campaigns with an annual budget of $35MM in media sales and $25MM+ in commerce and affiliate partnerships
- Focus on ensuring high team engagement and job satisfaction
- Responsible for identifying career-building opportunities, monitoring and correcting team performance, and maintaining a fully staffed team
- Established a framework of quarterly target milestones resulting in the promotion of two individuals
- Develop and refine business processes to provide best in class customer service, performance-based proposals, product execution, and success metrics to allow for business scalability
- Collaborate with media sales leadership team on developing a go-to-market strategy and ad tech investment required to accomplish continued growth and competitive offerings within the market landscape
- Support national sales product development needs through roadmap prioritization based on revenue forecasts and sales cycle expectations, product taxonomy, spec creation, and execution process development
- Represented the account management team through the XO Group and WeddingWire merger
- Created and implemented a new organizational structure, defined role responsibilities, determined compensation structure and successfully negotiated retention bonuses for three tenured employees
- Integrated systems and processes post-company merger to increase efficiency and improve end-to-end project management
- Resulted in decreased proposal lead time by two days and increased account manager bandwidth
- Completed post-merger audit of product suite analyzing inventory sell-through, availability, rates, and revenue potential
- Resulted in a streamlined product offering and 10 new go-to-market opportunities.
Manager, Media Operations
WEDDINGWIRE INC.
04.2018 - 12.2018
- Lead a team of five account managers on team strategy, standard operational procedures and client best practices
- Provided individualized coaching to determine personal goals, provide feedback, and cultivate career growth and development
- Acted as point person on approvals outside of business policies and handled client escalations
- Problem solved alongside the account manager to develop a course of action to resolve customer issues and frustrations
- Created and established an internal process for custom RFP’s resulting in streamlined communication, collaboration and efficiency among the account management and product marketing team
- Developed comprehensive sales collateral outlining the WeddingWire brand value, product suite, and performance benchmarks to ensure accuracy and consistent value positioning to clients
- Increased proposal consideration by 25%
- Implemented a new inventory and order management system - Operative.One - to allow for streamlined processes and more efficient inventory management, media planning, contracting, reporting and financial analysis
- Executed on-going team training sessions and worked with hiring managers to create custom on-boarding for new hires.
Senior Account Manager
WEDDINGWIRE INC.
10.2014 - 12.2016
- Hired as the first Account Manager on a newly growing National Media Sales Team to create a standard process for campaign development and execution while delivering exceptional customer service
- Managed $2M+ of active media campaigns
- Responsible for campaign launch, optimization, incremental opportunities and KPI analysis
- Developed strong client relationships through a consultative account management approach
- Resulted in an 85% YOY client renewal rate and grew media revenue with Macy’s (+111% YOY), Sandals Resorts (+49% YOY) and The Black Tux (+109% YOY).
Account Manager
WEDDINGWIRE INC.
09.2012 - 09.2014
- Hired as the first Account Manager on a newly growing National Media Sales Team to create a standard process for campaign development and execution while delivering exceptional customer service
- Managed $2M+ of active media campaigns
- Responsible for campaign launch, optimization, incremental opportunities and KPI analysis
- Developed strong client relationships through a consultative account management approach
- Resulted in an 85% YOY client renewal rate and grew media revenue with Macy’s (+111% YOY), Sandals Resorts (+49% YOY) and The Black Tux (+109% YOY).
Sales Associate
06.2010 - 08.2012
- Marketing sales consultant for small-medium size businesses seeking to apply online technology to grow sales and brand awareness
- Achieved year-over-year sales growth of 23% in company flagship territory
- Top revenue performer finishing in the top 5% of all sales associates in 2011.
Education
Bachelor of Science, Business Marketing -
MIAMI UNIVERSITY – FARMER SCHOOL OF BUSINESS
Oxford, OH05.2010
Skills
- Personnel Management
- Process Development
- Campaign Strategy
- Project Management
- Direct Sales
- Client Solutions
Timeline
Director, Account Management
THE KNOT WORLDWIDE (FORMERLY WEDDINGWIRE INC.)
01.2019 - 01.2020
Manager, Media Operations
WEDDINGWIRE INC.
04.2018 - 12.2018
Senior Account Manager
WEDDINGWIRE INC.
10.2014 - 12.2016
Account Manager
WEDDINGWIRE INC.
09.2012 - 09.2014
Sales Associate
06.2010 - 08.2012
Bachelor of Science, Business Marketing -
MIAMI UNIVERSITY – FARMER SCHOOL OF BUSINESS
Similar Profiles
Kristen SchweningKristen Schwening
Senior Client Billing Specialist at The Knot WorldwideSenior Client Billing Specialist at The Knot Worldwide
Haley LawrenceHaley Lawrence
Manager of Client Billing/Collections at The Knot WorldwideManager of Client Billing/Collections at The Knot Worldwide
Leah CalabreseLeah Calabrese
Account Executive - Venue at The Knot WorldwideAccount Executive - Venue at The Knot Worldwide
Siros (Ali) ArdestaniSiros (Ali) Ardestani
Performance Intern at The Fit Lab SDPerformance Intern at The Fit Lab SD
Ezzatullah RahmatEzzatullah Rahmat
Project Controls Engineer at FEC Future Contractors & EngineersProject Controls Engineer at FEC Future Contractors & Engineers