Meredith Reed
Birmingham,AL
Summary
Experienced Ticketing Executive skilled in managing ticketing and sales for various events and venues. Collaborates with clients to develop strategies for maximizing ticket sales, while supporting sales and operations staff in achieving goals. Demonstrated success as an effective team leader, consistently exceeding expectations in event attendance and ensuring high levels of customer satisfaction.
Overview
11
11
years of professional experience
Work History
Ticketing Manager Customer Care
Birmingham Jefferson Convention Complex
08.2024 - Current
- Responsible for ensuring operational excellence, maximizing revenue, enhancing customer experience, and maintaining seamless coordination with promoters, resident partners, and internal departments across all BJCC event venues, including Legacy Arena, Protective Stadium, BJCC Concert Hall, Theater, and Exhibition Centers.
- Build and supervise event builds in Ticketmaster and Archtics ticketing systems.
- Oversee events throughout the full sales cycle, including ticket fulfillment, hold management, pricing adjustments, and the creation of special offers as requested.
- Manage all cash handling procedures, including preparing deposits, ordering cash advances, and serving as the primary point of contact for box office financial reconciliation.
- Direct the recruitment, training, and performance management of all box office management and support staff to ensure operational efficiency and exceptional service.
Assistant Box Office Manager
Birmingham Jefferson Convention Complex
06.2023 - 08.2024
- Develop and manage new events, suite offerings, parking, and VIP experiences in Ticketmaster, driving ticket sales growth and enhancing the overall customer experience.
- Resolve customer service concerns related to season memberships, VIP/premium ticket holders, refunds, lost tickets, will-call discrepancies, and third-party platforms, ensuring prompt resolution and exceptional customer satisfaction.
- Provide comprehensive guidance and support to all resident companies throughout every stage of the event lifecycle, from planning to execution.
- Coordinate group sales for a variety of events, driving ticket revenue while cultivating and maintaining strong client relationships.
Client Experience and Merchandising Manager
Beck International
01.2021 - 06.2023
- Enhance customer satisfaction by 20% through the redesign of the customer service experience across the corporation and its subsidiaries, leading to increased customer retention and loyalty.
- Coordinate inventory management across all business locations, reducing stock shortages and significantly improving overall customer satisfaction.
- Handle Accounts Payable/Receivable for purchase orders and monthly bills, reducing outstanding balances by 15% and improving company cash flow.
- Expand the client base through proactive outreach and relationship building, driving increased revenue and contributing to market expansion.
Director of Marketing and Events
Music Theater Works
10.2019 - 05.2021
- Design and coordinate print, digital, and social media marketing initiatives, including fundraising materials, patron newsletters, and direct mail campaigns.
- Develop and launch innovative virtual programming, boosting audience engagement and enhancing brand visibility; direct, film, and edit all episodes.
- Craft and distribute press releases, event listings, and press packets to regional, national, and international media outlets.
- Develop metrics and measure success in order to further penetrate marketplace.
Marketing and Events Manager
Theatre Aspen
01.2019 - 11.2019
- Assist in developing and executing comprehensive marketing and communication strategies to strengthen Theatre Aspen's brand identity, ensuring consistent messaging across all departments.
- Create and implement a new digital marketing strategy, expanding the theatre's online presence through a website redevelopment project and social media management.
- Manage box office operations, including hiring and training seasonal staff, building events and seating maps in ticketing systems, and overseeing all season renewals and sales.
- Produce, market, and provide logistical support for major events, including Opening Nights, the Annual Gala & Pre-Gala Party, an exclusive summer fundraiser, a new online fundraiser, and inaugural Solo Flights Festival.
Presidents Club Membership Manager
Durham Performing Arts Center
12.2014 - 02.2018
- Drive membership sales, increasing revenue by over $3M and boost renewal rates to 95%, making the club the largest in the Nederlander network.
- Manage all club marketing, communications, and event promotions.
- Design and execute exclusive VIP events and programs to enhance member engagement.
- Collaborate with the Director of Ticketing and General Manager to build and maintain strong client and vendor relationships.
Education
Music Business - Vocal Performance
Anderson University
Anderson, SCSkills
- Premium membership sales
- Streamlined client onboarding
- Conflict resolution
- Consumer relations management
- Event management expertise
- Ticketmaster: Host, Archtics, Account Manager, TM1
- Ticketing system expertise
- Public relations
- Inventory management
- Strategic pricing development
- Staff training and development
- Ticket Operations
Work Preference
Work Type
Full TimeContract WorkLocation Preference
HybridRemoteOn-SiteSalary Range
$80000/yr - $200000/yrTimeline
Ticketing Manager Customer Care
Birmingham Jefferson Convention Complex
08.2024 - Current
Assistant Box Office Manager
Birmingham Jefferson Convention Complex
06.2023 - 08.2024
Client Experience and Merchandising Manager
Beck International
01.2021 - 06.2023
Director of Marketing and Events
Music Theater Works
10.2019 - 05.2021
Marketing and Events Manager
Theatre Aspen
01.2019 - 11.2019
Presidents Club Membership Manager
Durham Performing Arts Center
12.2014 - 02.2018
Music Business - Vocal Performance
Anderson University