Meridith Callahan
Miami
Summary
Dynamic Client Success Manager with a proven track record at Insight Marketing Group, adept at enhancing client satisfaction through strategic account management and KPI analysis. Skilled in project management and cross-functional collaboration, I excel in delivering impactful digital marketing solutions that drive engagement and optimize performance.
Overview
4
4
years of professional experience
Work History
Client Success Manager
Insight Marketing Group (IMG)
03.2025 - Current
- Manage 15-20 medical and healthcare accounts, serving as the primary strategic partner across all digital marketing services.
- Lead monthly performance meetings, presenting GA4 insights, KPI dashboards, campaign outcomes, and strategic next steps.
- Collaborate with web, design, content, and SEO teams to deliver websites, hosting updates, graphics, blogs, landing pages, and social campaigns.
- Build, manage, and optimize detailed project workflows in Asana to ensure timely and accurate completion of deliverables.
- Oversee social media content calendars, ensuring all copy and graphics align with brand standards and engagement best practices.
- Support clients with online reputation management, including review monitoring, response strategies, and sentiment improvement.
- Increased client satisfaction by consistently delivering full sets of evergreen social posts paired with custom Canva graphics.
- Designed enhanced client presentation decks that became the foundation for a new internal SOP for reporting.
Social Media Manager
Dee Zee, Inc.
Des Moines
12.2023 - 08.2024
- Managed content scheduling and engagement across Facebook, Instagram, and LinkedIn for a national automotive accessories brand.
- Grew platform engagement and contributed to a cumulative reach of over 1 million users across social channels.
- Responded to customer messages with a service-oriented, client-success mindset to improve satisfaction and brand reputation.
- Developed influencer partnerships using the Grin platform to support content creation and visibility.
- Analyzed social metrics to guide strategy, identify opportunities, and optimize campaign performance.
Customer Service Representative - Social Media
John Deere
Johnston
03.2022 - 08.2023
- Monitored and responded to customer inquiries across Facebook, Instagram, Twitter, YouTube, email, and phone.
- Provided high-quality customer support by identifying issues, coordinating solutions, and ensuring clear communication.
- Noted recurring trends in customer sentiment and presented findings to marketing and product teams.
- Scheduled internal meetings to review digital feedback trends and propose messaging improvements.
- Delivered early-stage client success experience through consistent communication, tracking, and issue resolution.
- Contract position
Education
Bachelor of Science - Entrepreneurship
Iowa State University - Ivy College of Business
Ames, IASkills
- Client success and account management
- Project management
- KPI analysis and reporting
- Social media strategy
- Graphic design with Canva
- Online reputation management
- Cross-functional collaboration
- Customer communication
- Process improvement
- Content strategy
- Email marketing campaigns
- Community engagement
Timeline
Client Success Manager
Insight Marketing Group (IMG)
03.2025 - Current
Social Media Manager
Dee Zee, Inc.
12.2023 - 08.2024
Customer Service Representative - Social Media
John Deere
03.2022 - 08.2023
Bachelor of Science - Entrepreneurship
Iowa State University - Ivy College of Business