Summary
Overview
Work History
Education
Skills
Languages
Websites
References
Timeline
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Merima Piric

Merima Piric

Saint Louis

Summary

Results-Oriented Senior Account Manager with proven track record in managing large scale accounts. Skilled at cultivating strong client relationships, driving revenue growth, and resolving complex issues in fast-paced environments. Also adept in strategic planning and team leadership. Successfully led teams towards sustained business growth, maintaining high levels of customer satisfaction and loyalty.

Overview

13
13
years of professional experience

Work History

Senior Account Manager

Timmermann Group
Saint Louis
03.2023 - Current
  • Manage a portfolio of 20 key accounts, ensuring high levels of customer satisfaction and retention.
  • Identify opportunities for cross-selling products and services to existing customers.
  • Cross-sell additional products and services to increase profitability within accounts.
  • Establish, document, and implement account management processes and procedures.
  • Lead cross-functional teams to address complex client needs, ensuring a cohesive effort and solutions.
  • Renew existing accounts by building relationships with clients.
  • Create customized reports for clients, outlining performance metrics such as ROI, and sales volume growth.
  • Conduct regular meetings with clients to review performance metrics, progress, and future goals.
  • De-escalate customer interactions by providing alternative solutions to issues.
  • Provide product training and support to clients, enhancing their understanding and utilization of the company's offerings.
  • Coordinate closely with colleagues across multiple departments when launching new products or services into an existing account base.
  • Participate in trade shows, conferences, and networking events to represent the company, and attract new business.
  • Onboard new team members to integrate into the organization.
  • Track and report on sales performance metrics to senior management, highlighting successes and areas for improvement.
  • Negotiate contracts with clients to ensure optimal pricing and terms of agreement.
  • Act as the main point of contact in matters relating to client concerns and needs.
  • Verify and update account information to keep details current.
  • Maintain detailed records of all account activity, including sales orders, invoices, and payments.
  • Maintain an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients.

Marketing Account Manager

THE SMASH CO
Saint Louis
02.2022 - 02.2023
  • Work in all areas of the company's internal marketing.
  • Conduct all new client onboarding calls, and set performance targets and expectations.
  • Assist the clients in collecting the necessary information to begin a project or campaign.
  • Assist the clients in setting up the necessary business pages.
  • Act as a liaison between third-party vendors and clients to ensure proper project management.
  • Conduct weekly phone calls with clients to review accounts and troubleshoot any issues that may arise.
  • Prepare SEO/PPC reports for client meetings, and review them with appropriate parties.
  • Manage client accounts through multiple third-party platforms, including Google My Business, BrightLocal, WhatConverts, Sharpnet, and Ad Machines.
  • Receive all client feedback, and give directives to the team as needed.
  • Identify opportunities to upsell marketing services that would benefit the company and the clients.
  • Collaborate with various internal departments to increase client retention, and maintain internal branding.
  • Maintain notes in the internal CRM with up-to-date client feedback.
  • Manage the company's social media platforms.
  • Conduct weekly data analysis reports, and give directives to the team.

Assistant Marketing Manager

Al Futtaim
Doha
09.2019 - 10.2021
  • Contribute to the development of the mall's annual marketing plan.
  • Assist the Senior Marketing Manager in presenting event plans to the other departments, teams, and retailers, and gain their commitment to deliver the same.
  • Develop plans and implementation for the mall's key campaigns and events.
  • Ability to effectively communicate to the management team to solicit buy-in and ownership.
  • Deliver post-analysis for all major activities, ensuring the agreed debrief template is used to communicate results and learnings.
  • Share the debrief and future implications with all key stakeholders.
  • Contribute to the mall situational analysis while interpreting market research data and retailers' feedback, and translate it into insights and plans.
  • Investigate competitor activities and behavior for trends and potential ideas to improve current and future marketing and events activities.
  • Analyze monthly turnover and traffic results, collect, interpret, and adjust plans as required.
  • Achieve economies of scale through the sharing of best practices in the market.
  • Deliver marketing activities and events within the agreed budget.
  • Identify and implement cost savings in event items.
  • Track and re-forecast marketing plans on a monthly basis.
  • Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums.
  • Gather and maintain good external contacts with suppliers, government bodies, and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.
  • Manage retailers' relationships across the three main categories: Fashion, F&B, and Entertainment.
  • Ensure the retailers' database is up to date, specifying all points of contact from operations, marketing, and store managers.
  • Communicate all marketing activities to retailers.
  • Organize sessions with retailers to discuss marketing events, activities, and manage expectations.
  • Prepare event plans for retailers that will contribute and present them.
  • Provide retailers support for their in-mall activations and openings.

Marketing Executive

Darwish Holding - Lagoona Mall
Doha
05.2017 - 08.2019
  • Maintaining the brand identity of Lagoona Mall.
  • Planning and implementing a strategic, overall marketing communications plan.
  • Planning and implementing targeted consumer initiatives, such as social media.
  • Putting Lagoona Mall on the global map with local, regional, and international awards, representing Lagoona Mall at the International Council of Shopping Centers (ICSC) and the Middle East of Shopping Centers (MECSC).
  • Conducting and evaluating primary and secondary research to check effectiveness, assist with planning, and be proactive in marketing efforts.
  • Develop, administer, and maintain the complete marketing budget, including non-event and non-advertising items, for Lagoona Mall.
  • Leading marketing and communication efforts for Lagoona Mall.
  • Maintaining the Lagoona Mall website and shopper database.
  • Planning and implementing Lagoona Mall's special events, including tenant coordination, entertainment, decorations, etc.
  • Assisting and working alongside the Qatar Tourism Authority and the Ministry of Economics to increase Qatar's global and regional visibility in the tourism sector.

Marketing Executive

Benina Food Est
Doha
09.2015 - 03.2017
  • Preparation and implementation of the annual marketing plan, advertising campaigns, and sales forecasting.
  • Planning, implementation, and analysis of surveys on customer satisfaction.
  • Organizing, monitoring, and preparing training for a team of seven people in supermarkets.
  • Monitoring the marketing budget, comparing, and analyzing the actual results.
  • Supporting the sales team by providing sales data, market trends, information about the new products, and the needs and demands of customers.
  • Marketing research and marketing studies of the new and competitive products involve identifying the market share and prices.
  • Organizing the special events for the company.
  • Preparation of design and product characteristics.
  • Branding and advertising the products.
  • Promoting the company on social media, B2B, and B2C.

Journalist, Editor and TV Presenter

FACE TV
Sarajevo
08.2014 - 08.2015
  • Generating ideas for new stories, and having constant access to current news.
  • Hosting and editing morning, afternoon, and entertainment shows.
  • Research and verification of evidence and information that would support the story, using various sources of information such as the Internet, archives, databases, etc.
  • Selection of appropriate locations, pictures, and sound, along with editorial decisions, is essential for delivering the story to the screens.
  • The use of portable digital video cameras, other recording equipment, and certain software for editing.
  • Preparing the attachments for display on the TV.
  • Identification of potential respondents, preparing the interview questions, and conducting the interview live or pre-recorded.
  • Develop and maintain contacts for the local strengthening of public relations.
  • Planning and rehearsing the show.
  • Cooperation with technical and other members of the production is essential for starting the show on time, with a positive and rapid response, along with improvisation if needed.

Marketing Coordinator

Sarajevo Film Festival
Sarajevo
05.2014 - 08.2014
  • Implementing the Marketing Plan.
  • Cooperating with the media.
  • Promoting the festival.
  • Ensuring the participation of the audience, and the presentation of the event to the audience.

Demonstrator and Product Promoter

Oriflame
Sarajevo
02.2012 - 04.2013
  • Identifying the interested and qualified buyers.
  • Ensuring product samples, coupons, and informational brochures that will explain to customers about the products.
  • Promoting the new products.

Education

The School of Economics and Business
Sarajevo, Bosnia and Herzegovina
06.2016

High School -

High School "Gimnazija Dobrinja"
Sarajevo, Bosnia and Herzegovina
06.2013

Skills

  • Account management
  • Customer relationship management
  • Performance metrics analysis
  • Project management
  • Data analysis
  • Market research
  • Marketing campaigns
  • Excellent communication
  • Strategic marketing
  • Marketing plan development
  • Social media marketing
  • Competitor analysis
  • MS office suite

Languages

English
Full Professional
French
Professional
Croatian
Native/ Bilingual

References

References available upon request.

Timeline

Senior Account Manager

Timmermann Group
03.2023 - Current

Marketing Account Manager

THE SMASH CO
02.2022 - 02.2023

Assistant Marketing Manager

Al Futtaim
09.2019 - 10.2021

Marketing Executive

Darwish Holding - Lagoona Mall
05.2017 - 08.2019

Marketing Executive

Benina Food Est
09.2015 - 03.2017

Journalist, Editor and TV Presenter

FACE TV
08.2014 - 08.2015

Marketing Coordinator

Sarajevo Film Festival
05.2014 - 08.2014

Demonstrator and Product Promoter

Oriflame
02.2012 - 04.2013

The School of Economics and Business

High School -

High School "Gimnazija Dobrinja"

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Merima Piric