Merna Eskander
Cypress,CA
Summary
Field Sales Manager and Dental Scientific Professional Relations Manager with over 12 years of experience in the dental industry. Proven track record of leading teams to achieve substantial revenue growth through strategic market expansion initiatives. Expertise in coaching sales managers and fostering cross-functional collaboration to meet business objectives. Strong knowledge of dental products and consumer education strategies. Excelled in roles requiring DSO negotiation, product education, and brand advocacy.
Overview
7
7
years of professional experience
Work History
Territory Account Executive
Proctor & Gamble (Crest & Oral-B)
10.2023 - Current
- Ranked among the top 10 sales performers nationwide, recognized as an impactful team player, consistently contributing to collective success.
- Formulated and implemented sales strategies that increased market share and created new business opportunities while onboarding multiple DSOs and constructing various practice business plans.
- Enhanced sales in Pacific region by securing regional and national group accounts, fueling growth and market penetration.
- Leveraged data-driven insights to optimize product positioning and strengthen competitive advantage.
- Analyzed sales data to uncover growth opportunities across various territories.
- Accelerated revenue growth through strategic enhancements based on sales analytics.
- Promoted company at professional events and industry conferences to enhance brand recognition.
- Represented organization in dental schools and professional associations, boosting credibility.
- Strengthened brand visibility through active participation in industry-related gatherings.
- Engaged with professionals in dental and dental hygiene schools to expand network and partnerships.
- Coordinated product launches with marketing teams to ensure effective promotions and visibility.
- Collaborated with cross-functional teams to align sales strategies with business objectives.
Scientific & Professional Relations Director
TruAbutment & URIS Implants
11.2022 - 10.2023
- Engaged with KOLs in delivering impactful educational speaking events.
- Obtained legal accreditations for dental education support (AGD).
- Developed and executed comprehensive sales and marketing events, integrating educational components to enhance participant engagement.
- Managed the creation and coordination of creative briefs for flyers, posters, and course schedule booklets, ensuring alignment with branding standards.
- Analyzed and refined meta ad campaigns for course promotion, significantly improving visibility and expanding reach across target demographics.
- Conducted comprehensive reviews of Meta Business Suite and Cvent analytics to identify trends in campaign and email performance.
- Evaluated email performance metrics to enhance user engagement and improve communication effectiveness.
- Achieved consistent brand messaging and timely delivery of projects through effective collaboration with internal teams and external vendors.
- Streamlined processes to improve overall project execution.
- Achieved successful launch of online learning platform by enhancing backend efficiency and user experience.
- Increased course engagement and educational value through effective coordination of speaker sessions.
- Delivered comprehensive curriculum that strengthened educational offerings.
Customer Success & Corporate Accounts Manager
Tepe Oral Health
01.2022 - 11.2022
- Supervised 1200 regional accounts, focusing on customer satisfaction and retention strategies.
- Developed and maintained strong relationships with dental service organizations (DSOs) through effective negotiations to support partnership growth.
- Developed and delivered training programs for dental professionals on various oral health care products to meet client needs and drive sales growth.
- Spearheaded initiatives with cross-functional teams to streamline operations and enhance overall service delivery.
- Designed and implemented targeted strategies aimed at improving patient engagement and overall satisfaction.
- Developed alliances with dental providers to support comprehensive patient care initiatives.
Registered Dental Hygienist
All Smile Dental
09.2018 - 10.2022
- Conducted comprehensive dental cleanings and examinations to maintain oral health and prevent disease for patients at All Smile Dental
- Utilized advanced dental hygiene instruments and techniques to remove plaque, tartar, and stains effectively
- Performed periodontal therapy, including scaling and root planing, to treat patients with gum disease
- Applied preventive materials such as sealants and fluorides to protect patients' teeth from decay
- Educated patients on proper oral hygiene practices, including brushing, flossing, and nutritional counseling to promote dental health
- Collaborated with dentists to develop treatment plans for patients with complex dental conditions
- Managed infection control protocols by sterilizing and maintaining dental equipment and instruments
- Conducted oral cancer screenings and provided guidance for further care when necessary
- Documented patient care and treatment plans accurately in electronic dental records
- Built rapport with patients, creating a comfortable and reassuring environment during dental procedures
Professional Educator
WaterPik, Inc
01.2019 - 01.2022
- Represented the company at professional events and industry conferences, boosting brand recognition and
- Conducted 2000+ product education sessions, advancing dental practitioners' skills.
- Collaborated with teams to enhance educational programs and curricula.
- Fostered brand loyalty by providing dedicated client advocacy and support, ensuring positive brand engagement.
Registered Dental Hygienist
Pacific Health
09.2018 - 01.2022
- Conducted comprehensive dental cleanings and examined patients for signs of oral diseases such as gingivitis, providing preventative care and oral hygiene education to promote dental health
- Utilized a variety of dental instruments and equipment, including ultrasonic devices, to remove tartar, plaque, and stains effectively while ensuring patient comfort and safety
- Performed dental assessments, including oral cancer screenings and periodontal charting, to identify issues and develop appropriate treatment plans in collaboration with dentists
- Applied fluoride treatments and sealants as preventive measures for patient care, contributing to the reduction of cavities and improving overall oral health outcomes
- Maintained accurate and detailed patient records, documenting treatment plans, progress notes, and patient education to ensure continuity of care and compliance with healthcare regulations
- Collaborated with a team of dental professionals to coordinate care and enhance the patient experience, participating in team meetings and contributing to a positive work environment
- Adhered to strict sterilization protocols and infection control procedures to maintain a safe and hygienic clinical setting, protecting both patients and staff from potential health risks
- Educated patients on proper oral hygiene techniques, including effective brushing, flossing, and nutritional counseling, to empower them to take an active role in their oral health
- Assisted in the management of dental emergencies, providing immediate care and guidance to alleviate pain and prevent further complications
- Engaged in ongoing professional development to stay current with the latest dental hygiene practices and technologies, ensuring the delivery of high-quality care to patients
Education
Master of Healthcare Management & Administration -
Louisiana State University
Shreveport, LA01.2021
Bachelor of Science - Dental Hygiene
West Coast University
Anaheim, CA01.2018
Skills
- Product Education & Demonstration
- B2B Marketing & Sales Strategies
- Strategic Planning
- Cross-collaboration and communication
- Team development and training
- Leadership and negotiation
- Account management
- Tableau and Salesforce analysis
- Meta Business Suite
- Cvent management
- DSO Onboarding
Timeline
Territory Account Executive
Proctor & Gamble (Crest & Oral-B)
10.2023 - Current
Scientific & Professional Relations Director
TruAbutment & URIS Implants
11.2022 - 10.2023
Customer Success & Corporate Accounts Manager
Tepe Oral Health
01.2022 - 11.2022
Professional Educator
WaterPik, Inc
01.2019 - 01.2022
Registered Dental Hygienist
All Smile Dental
09.2018 - 10.2022
Registered Dental Hygienist
Pacific Health
09.2018 - 01.2022
Bachelor of Science - Dental Hygiene
West Coast University
Master of Healthcare Management & Administration -
Louisiana State University