Meron Dawit
Los Angeles,CA
Summary
Experienced strategy and operations professional with over 9 years in media and campaign management, specializing in data-driven strategies and cross-functional leadership. Proven ability to drive business growth and operational efficiency through strategic partnerships and comprehensive data analysis. Skilled in managing complex projects with multiple stakeholders to improve unit economics and optimize performance.
Overview
9
9
years of professional experience
Work History
Associate Director
Mindshare Worldwide
07.2023 - Current
- Enhanced key performance indicators like First Time Usage, Incremental Revenue, and web form completions through leadership of the PayPal account.
- Utilized strategic channel utilization and innovative campaign tactics to significantly improve customer engagement and conversion rates through the implementation of targeted media strategies.
- Collaborated with cross-functional teams to analyze campaign data, optimizing strategies to achieve and surpass performance goals.
- Implemented initiatives based on comprehensive data analysis, leading to improved operational efficiencies and increased profitability.
Associate Director
OMD, Omnicom Media Group
01.2022 - 02.2023
- Directed and optimized large-scale media campaigns, focusing on improving operational efficiencies and profitability.
- Developed and presented strategic media plans, managing budgets and performance across multiple platforms, aligning with corporate goals and client needs.
- Conducted extensive market research and data analysis to inform strategic decisions and improve campaign performance.
Strategy Supervisor
Essence Mediacom
05.2019 - 12.2021
- Managed and mentored a team in strategic media planning, fostering professional development and ensuring adherence to project timelines.
- Collaborated with multiple stakeholders to develop go-to-market strategies and scalable processes for new product features and marketing initiatives.
Sr. Strategist
Canvas Worldwide
05.2016 - 04.2019
- Led strategic media planning and execution for high-profile accounts, focusing on enhancing performance through data-driven insights and innovative marketing strategies.
- Managed integration of new technologies and methodologies, enhancing campaign outcomes and boosting efficiency.
- Involved in developing and executing operational strategies that led to significant improvements in campaign performance metrics and profitability.
Assistant Strategist
Omnicom Media Group
05.2015 - 05.2016
- Assisted in development and implementation of media plans for clients across various industries, including researching media opportunities, gathering data, and analyzing campaign performance metrics.
- Assisted in preparation of client-facing presentations and
communications, including media plan recommendations and
campaign performance reports.
Education
Bachelor of Science - Marketing
Regis University
Denver, CO05.2017
Skills
- Analytical Skills: Expertise in data analysis, performance metrics, and strategic planning
- Project Management: Experienced in managing multiple projects simultaneously, ensuring stakeholder engagement and adherence to timelines
- Cross-functional Leadership: Demonstrated ability to lead and influence cross-functional teams to achieve business goals
- Technical Proficiency: Strong command of Excel, PowerPoint, and various data analysis tools
Timeline
Associate Director
Mindshare Worldwide
07.2023 - Current
Associate Director
OMD, Omnicom Media Group
01.2022 - 02.2023
Strategy Supervisor
Essence Mediacom
05.2019 - 12.2021
Sr. Strategist
Canvas Worldwide
05.2016 - 04.2019
Assistant Strategist
Omnicom Media Group
05.2015 - 05.2016
Bachelor of Science - Marketing
Regis University