Meron Dawit

Present strategic recommendations to senior client stakeholders and internal executives, influencing budget allocation, vendor partnerships, and long-term go-to-market strategy.

• Lead cross-functional operational strategy across multi-market automotive portfolio, overseeing $22M+ in annual investment and driving performance optimization across awareness and performance channels.
• Identified business inefficiencies and optimized performance models to reallocate budget, enhancing ROI and minimizing waste across Tier 1, 2, and 3 campaigns.
• Utilized executive-ready dashboards and reporting frameworks to streamline decision-making cadence across leadership, analytics, and investment teams.
• Managed and mentored team of 5+, fostering accountability and operational rigor while ensuring delivery excellence across multiple high-priority initiatives.

• Partnered with analytics and finance teams to evaluate performance data and develop optimization recommendations impacting multi-million dollar investments.
• Influenced executive stakeholders with data storytelling and strategic recommendations that enhanced performance insights.
• Led cross-functional collaboration across product, creative, legal, and investment stakeholders to ensure alignment and timely execution.
• Led operational planning for integrated marketing portfolios, creating structured execution roadmaps aligned with business objectives.

• Led cross-functional operational strategy across multi-million dollar media portfolios, aligning analytics, planning, and investment teams to drive business outcomes.
• Developed KPI frameworks and performance models to inform executive investment decisions and improve operational efficiency.
• Identified workflow inefficiencies and implemented process improvements that enhanced delivery accuracy and execution speed.
• Contributed to new business growth through strategic modeling and executive-level pitch development.

• Developed data-driven go-to-market and marketing strategies across multi-channel portfolios, translating complex objectives into structured execution plans.
• Built financial models, KPI frameworks, and competitive analyses to optimize multi-million dollar budgets and influence senior stakeholder investment decisions.
• Partnered cross-functionally to align strategy, execution, and market insights, contributing to new business wins and overall portfolio growth.

• Conducted market research, competitive analysis, and performance data evaluation to support development of integrated business and media strategies.
• Built analytical reports and KPI tracking models to inform budget allocation, pacing decisions, and optimization recommendations for senior stakeholders.
• Partnered cross-functionally with buying, analytics, and finance teams to ensure operational accuracy, budget stewardship, and seamless campaign execution.

• Managed campaign authorizations, budget tracking, and reconciliation processes to ensure financial accuracy and compliance across multi-channel programs.
• Coordinated with media vendors and internal planning teams to execute buys efficiently, monitor pacing, and resolve operational discrepancies.
• Analyzed performance data and delivery metrics to identify optimization opportunities and inform future investment decisions.