Merrin McCormick
NEW YORK
Summary
Creative professional with deep expertise in driving impactful campaigns and elevating brand presence. Strong focus on team collaboration, adaptability, and achieving results. Skilled in creative direction, strategic planning, and innovative problem-solving. Known for effective leadership, fostering collaborative environment, and delivering on objectives with precision and creativity.
Overview
20
20
years of professional experience
Work History
SVP, Group Creative Director
BBDO Worldwide
01.2022 - Current
- I guided creative for brands including Bombay Sapphire, St-Germain, Dewar’s, GE Health, Pedigree, Nutro pet food, SAP, NYU Langone Health, WhatsApp and others.
SVP, Group Creative Director
FCB Chicago
01.2021 - 03.2022
- In 2021 I stepped into a leadership role across Kimberly-Clark adult care brands, and the FCB Health group (50 creatives, including 6 creative directors). Together with my partner, we led pitches, drove proactive work, and empowered our teams to deliver the day-to-day work for our clients.
VP, Creative Director
FCB Chicago
01.2019 - 01.2021
- I guided a team of 15 creatives across Poise (Kimberly-Clark), Botox Cosmetic & Juvederm. Created a global brand platform for Poise that was executed for North America and exported to Canada & Australia. In 2020 I took the lead on Kimberly-Clark Adult Care (Poise and Depend) with a team of 12 creatives to execute brand platforms through TV, Digital, Social, Content and performance/CRM, pivoting work to respond to a global pandemic and planning for 2021. Contributed to new business pitches as a working creative for Botox Cosmetic, Quicken Loans, Tyson, Safelite AutoGlass & Bissell.
Group Creative Director
Episode Four
01.2018 - 01.2018
- Collaborated with the founder/CCO and freelance creative teams to generate brand experiences and traditional campaigns for brands such as AT&T and Charles Schwab.
Group Creative Director
Ogilvy
01.2017 - 01.2018
- Guided creative teams to develop performance-based campaigns for IBM with digital, social, experiential & editorial tactics. Represented the creative department in new business meetings. Collaborated with clients, podcasters, photographers, filmmakers and content studios (T Brand Studio, WIRED Brand Lab & Vanity Fair Studios) to make brand experiences that engage audiences in social feeds and in real life.
Creative Director
Ogilvy
01.2016 - 01.2017
- Worked with art directors and copywriters to create content, social and non-traditional campaigns and tactics for brands such as American Express OPEN, IBM, iShares, BlackRock and Synchrony Bank.
Copywriter
Freelance
01.2015 - 01.2016
- Worked as a freelance copywriter in Brisbane, working with agencies and directly with clients.
Co-Creative Director
Engine Group
01.2013 - 01.2015
- Partnered with an art-based CD to lead the creative output of a boutique communications agency based in Brisbane. I solved problems through strategy, concept & copywriting. I matched briefs to the right creative team. I empowered and supported in-house and freelance copywriters, art directors and designers. Clients include: Evocca College, RSPCA Qld, Brisbane Racing Club, Maiocchi, Queensland State Government, Holy Spirit Care Services & QEnergy.
Copywriter & CD
Freelance
01.2012 - 01.2013
- I partnered with Art Directors to deliver creative strategy, concepts and copy on a freelance basis direct to clients and through Engine Group, an independent Brisbane agency.
Associate Creative Director
Campfire
01.2010 - 01.2012
- I developed creative strategy, concepts and campaign architecture to ignite the passions of fan communities and generate earned media for entertainment projects and consumer brands. I worked in a range of ways, partnering with Creative Directors or Art Directors, or leading projects with design support. During the production phase of projects, I assembled a freelance team to execute the concepts and worked closely with account directors and producers to ensure campaigns would achieve the client’s objectives. I regularly represented the creative department in new business meetings and took responsibility for creative pitch presentations. Clients include: FX Network, Syfy Channel, Snapple, PBS, L’Oreal Paris USA, Capital One, Cooking Channel, Harley-Davidson, HBO, FreshDirect & Ian Schrager Hotel Group.
Associate Creative Director
SapientNitro
01.2006 - 01.2010
- I transferred to the New York office of SapientNitro and reported directly to the Executive Creative Director. I developed integrated concepts for the agency’s clients and contributed to pitches throughout SapientNitro’s global network. Clients include: Dove Chocolate, Healthy Choice, Hunt’s Ketchup & Lady Foot Locker.
Copywriter
SapientNitro
01.2006 - 01.2010
- I joined Cummins&Partners (which became SapientNitro in 2009) as a copywriter working across consumer services, travel and leisure, FMCG, fashion, government, community services, retail and automotive clients. As the agency developed, I took on a senior role in the creative department. Working with an Art Director, I developed integrated ideas that built brands and achieved client objectives. Clients include: Tourism Queensland, Virgin Blue Airline, Velocity Rewards, V Australia Airline, Air Asia X Airline, Blue Holidays, Subway, Foot Locker, Personalised Plates Queensland, Sanofi Aventis (Nature’s Own, Cenovis, Microgenics), Queensland Motorways & Brisbane Marketing.
Copywriter
Axis Campaigns
01.2006 - 01.2006
- Working closely with the Creative Director, I developed advertising campaigns for TAB Sports Betting to promote major sporting events. I also worked with Art Directors and Designers to develop tactical advertising and brand collateral for residential and commercial property developments.
Copywriter
O2i/DDB
01.2005 - 01.2006
- Beginning as a Graduate Trainee, I learned print production before taking up the role of traffic coordinator, moving on to an account executive position and then beginning my career as a copywriter (which was always the goal). I cut my teeth on lottery, tourism and property clients.
Education
AWARD School
01.2005
Graduate Diploma - Creative Writing
Queensland University of Technology
01.2005
Bachelor Arts & Bachelor Business - Media Studies, Advertising
Queensland University of Technology
01.2002
Skills
- Strategic creative leadership
- Creative Direction
- Copywriting
- Managing creative teams
- Managing client relationships
- Creative strategy
- Advertising creative
- Digital marketing
- Social media marketing
- Influencer marketing
Websites
Timeline
SVP, Group Creative Director
BBDO Worldwide
01.2022 - Current
SVP, Group Creative Director
FCB Chicago
01.2021 - 03.2022
VP, Creative Director
FCB Chicago
01.2019 - 01.2021
Group Creative Director
Episode Four
01.2018 - 01.2018
Group Creative Director
Ogilvy
01.2017 - 01.2018
Creative Director
Ogilvy
01.2016 - 01.2017
Copywriter
Freelance
01.2015 - 01.2016
Co-Creative Director
Engine Group
01.2013 - 01.2015
Copywriter & CD
Freelance
01.2012 - 01.2013
Associate Creative Director
Campfire
01.2010 - 01.2012
Associate Creative Director
SapientNitro
01.2006 - 01.2010
Copywriter
SapientNitro
01.2006 - 01.2010
Copywriter
Axis Campaigns
01.2006 - 01.2006
Copywriter
O2i/DDB
01.2005 - 01.2006
Graduate Diploma - Creative Writing
Queensland University of Technology
Bachelor Arts & Bachelor Business - Media Studies, Advertising
Queensland University of Technology
AWARD School
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