Meryl Downey

Digital Leadership & Vision

• Strategic Thinking: Ability to translate business goals into effective digital strategies and content, anticipating trends and adapting to the ever-evolving digital landscape.
• Customer-Centric Approach: Passionate about understanding customer behavior online and creating engaging O+O experiences.
• Team Leadership: Proven ability to lead, inspire, and manage high-performing cross-functional digital teams, fostering collaboration and innovation.

Digital Expertise

• Digital Marketing: Deep understanding of all facets of digital marketing: Owned Media (Social & Website), Paid Media and Brand Engagement (Advocacy, Influencer & Eventing).
• Data & Analytics: Strong analytical skills, with the ability to interpret data, track KPIs, and use insights to optimize campaigns and drive ROI.
• Project Management: Proven ability to manage multiple projects simultaneously, ensuring timely delivery and adherence to budgets.
• Budget Management: Responsible for Biolage Digital budget and phasing.

Marketing Product Development

• Responsible for strategic 3+ year plans: growth opportunities identification for the new products, category and channels.
• Lead global brand storytelling and cascading: Works cross-functionally to strategize and execute brand strategies effectively across all aspects of the marketing mix (innovation, education, brand equity, retail, and digital).
• Lead creative execution: From packaging to 'Go-to-Market' merchandising assets.
• Maintains a deep understanding of industry trends: inform strategies for launches and campaigns while analyzing in-market performances and consumers behaviors.
• Manage complex cross-functional partnerships.

Marketing Product Development

• Responsible for the growth and development of L'Oreal Professionel Steampod franchise.
• Lead in development of new natural and sustainable haircare line - Source Essentielle.

Marketing Product Development

• Responsible for the growth and development of Densifique and Chronologiste.

• Campaign Support: Assisting Marketing Managers in executing marketing campaigns, from planning to implementation and tracking.

• Content Creation: Contributing to the development of marketing materials and presentations.

• Project Coordination: Supporting the management of projects, often involving timelines, budgets, and communication with internal teams or external vendors.