Meryl Frick
New York,NY
Summary
Accomplished Brand Marketing & Social Media Manager with proven expertise in enhancing brand presence and engagement across major platforms. Successfully managed high-profile campaigns for ABC and Lionsgate, resulting in significant boosts to online visibility. Proficient in content creation and analytics reporting, with strong skills in strategic planning and creative collaboration to drive impactful marketing results. Aiming to leverage these capabilities to further elevate brand strategies in dynamic environments.
Overview
9
9
years of professional experience
Work History
Brand Marketing & Social Media Manager
Timehop
New York, NY
10.2018 - Current
- Manage all of Timehop's social accounts (Instagram, Facebook, Twitter, TikTok, Linkedin)
- Work on social campaigns/promotions for top companies such as ABC, Lionsgate, and WB, and provide campaign insights and reporting
- Drive online engagement through strategic development and promotion of social media content
- Work closely with Product & Design teams to ensure all posts and creatives meet Timehop's branding guidelines and/or clients needs
- Maintain up-to-date knowledge of emerging technologies related to social media marketing
- Create and design Timehop's weekly newsletter
- Coordinate collaborations with companies like WatchMojo for in-app integration
- Oversee complete editing process for all app-based RetroVideo content
Digital Account Manager
Timehop
New York, NY
09.2017 - 10.2018
- Worked and maintained relationships with new clients such as Chanel, Spotify, Disney, Netflix, and Starbucks
- Coordinated with clients to design comprehensive digital strategies aligning with goals
- Assisted VP of Brand Partnerships in creation and maintenance of sales materials (benchmarks, case studies, and ad specs)
- Verified inventory availability throughout the sales process
- Ensured accuracy and timeliness of all scheduling and invoicing
Client Success Manager
BizBash
New York, NY
01.2017 - 09.2017
- First POC for customer service
- Vetted all submitted material, advising client approval or need of improvements or replacements
- Contributed to the organization of digital publication structures
- Collaborated with freelance talent to assist in client asset creation
- Maintained all reporting in Salesforce CRM, as well as media calendars for all digital products
Digital Advertising Trafficker
Popsugar
New York, NY
06.2016 - 01.2017
- Collaborated with high-profile clients including Essie, Target, MAC, and H&M to drive campaign success
- Handled daily engagements with clients and agencies to ensure timely fulfillment of needs
- Developed optimization strategies tailored to align with client goals
- Set up A and B testing experiments to evaluate impact of changes made on the performance of campaigns
- Monitored performance metrics to ensure campaign objectives are met
Education
B.A. - English Literature
Emory University
Atlanta, GASkills
- Adobe Photoshop
- Trello Project Management
- Photo and video editing
- Squarespace Website Management
- Kibana Data Visualization
- Branding support
- Analytics reporting
- Content creation
- Online marketing and advertising
Timeline
Brand Marketing & Social Media Manager
Timehop
10.2018 - Current
Digital Account Manager
Timehop
09.2017 - 10.2018
Client Success Manager
BizBash
01.2017 - 09.2017
Digital Advertising Trafficker
Popsugar
06.2016 - 01.2017
B.A. - English Literature
Emory University
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