Metta E Smith
Springdale,AR
Summary
Diligent Communications Manager with 8-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
17
17
years of professional experience
Work History
Communications Manager
Communities United, Inc.
01.2023 - Current
- Manages marketing strategy to promote programs and services for 5 program areas
- Determine communication and marketing objectives engaging colleagues and executive team taking into account existing operational process and risk management
- Improved growth and website rankings 81%, employs effective SEO strategies to optimize content for search engines
- Increases social media followers by 300%, create content for digital media, and implements editorial calendar to attract target audiences across social media platforms Facebook, Instagram, Twitter, LinkedIn, and Twitter
- Grow email marketing delivery rates by 96% and open rates by 22% by segmenting recipients for email campaigns
- Write quarterly email newsletter to keep stakeholders informed about organization's impact
- Manage multiple projects with competing deadlines with flexibility and skillset to complete unexpected projects quickly
- Communications with videography and photography formats within budget; creates graphics for campaigns using Adobe programs to captivate audience and enhance storytelling
- Develops communication, content and marketing programs consistent with non-profit brand and mission; develop and design promotional materials using Adobe InDesign desktop publishing software to convey impact
- Presentations of analytics of digital media metrics using Excel and social media dashboard reports for executive team and board of directors and use feedback to contribute to problem-solving
- Manage web administration and web development for corporate website utilizing WordPress Content Management System (CMS)
- Coordinates outreach efforts for workshops, training events, and community meetings leverage partnerships, networks, social media, email marketing, and direct mail
- Collaboration with internal and external partners to coordinate partner marketing and communications
- Delegation of tasks to team of 3 to meet executive team expectations and deadlines for project deliverables follow up on performance
- Leverages Zoom and Microsoft Teams video conferencing software tools to improve team efficiency while working remotely.
- Developed communications strategies to drive forward progress in public relations.
- Produced internal communications for compliance projects.
- Evaluated program effectiveness to determine return on investment.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Wrote engaging and successful press releases to control information and public opinion.
- Taught in-house employees strategies for successful internal and external communications.
Communications Coordinator
Communities United, Inc.
11.2015 - 12.2022
- Coordinate and develop communications for organization to attract target audience for services
- Developed new channels to keep internal teams updates, as well as communicate effectively with vendors, customers and members of media organizations
- Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns
- Leveraged analytics to optimize communications strategies, better targeting audiences and achieving desired engagement and responses
- Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs
- Wrote and edited content for operations, marketing and public relations needs
- Maintained message consistency across channels to support short- and long-term communications goals
- Generated clear, concise and original verbiage for written communications.
- Helped edit and review content across internal platforms.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Wrote and edited content for operations, marketing and public relations needs.
- Crafted company communications plans to reinforce branding and imaging strategies.
- Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs.
- Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press.
- Maintained corporate website using content management systems and associated plugins.
- Took photographs and videos during special events for promotional materials and social media pages.
- Generated clear, concise and original verbiage for written communications
- Helped edit and review content across internal platforms
- Reinforced organizational vision and mission with innovative and fresh communication style
- Customized communication plans to fit target audience knowledge and level of expertise
- Created content for company intranet and regularly posted documents, updates and clear communications pathways
- Maintained message consistency across channels to fully support short- and long-term communications goals
- Used imagination and creativity to develop new and innovative ways to market and communicate club events and services
- Facilitated company-wide communication to more than 100 employees across multiple offices
- Organized spaces, materials and catering support for internal and client-focused meetings
- Provided backup to front desk to step in to assist with various tasks whenever employee was absent or at lunch
- Implemented project management techniques to overcome obstacles and increase team productivity
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager
- Collaborated with journalism and marketing teams to compile information and align company messaging
- Took photographs and videos during special events for promotional materials and social media pages
- Maintained corporate website using content management systems and associated plugins
- Created social media content across multiple platforms according to content calendars and promotion schedules
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal
Facility Administrator
IBM
04.2014 - 10.2015
- Controlled coordination of facility operations; served as key point of contact for visitors, greeting and directing guests to appropriate team members
- Secured access to building, enabled proper access for guests upon receiving and processing requests for building and internet access, adhere to all safety and security protocols
- Fulfilled shipment processes, disbursed packages to appropriate team member
- Organized inventory of supplies, enhanced visibility, and reduced disorder of supply availability
- Generated ad-hoc reports as assigned by senior stakeholders.
- Provided support and services related to mail and deliveries.
- Assisted with meetings and conference room reservations.
- Ordered, maintained and distributed supplies and inventory.
- Provided support and services related to mail and deliveries
- Assisted with meetings and conference room reservations
Office Assistant
Arkansas Department Of Transportation
07.2013 - 08.2014
- Completed clerical tasks such as filing, copying, and distributing mail.
- Interacted with customers by phone, email, or in-person to provide information.
- Maintained and updated office records, both digital and physical.
- Welcomed office visitors and alerted staff to arrivals of scheduled appointments.
- Streamlined and managed workflows to ensure administrative support was delivered at optimum level across department's operations
- Various work functions included ordering supplies and fuel and delegating tasks as needed
- Engaged with taxpayers, community members, and contractors to provide exemplary customer service
- Generated daily reports for executives and draft correspondence on behalf of department
- Drove increased productivity and eliminated redundancy, evaluated internal processes, and implemented improved changes.
- Managed daily data entry and kept clerical information accurate and up-to-date.
- Completed clerical tasks such as filing, copying, and distributing mail
- Interacted with customers by phone, email, or in-person to provide information
- Maintained and updated office records, both digital and physical
- Welcomed office visitors and alerted staff to arrivals of scheduled appointments
- Managed daily data entry and kept clerical information accurate and up-to-date
- Ordered office supplies and kept office stocked with needed resources to operate smoothly
Financial Aid Analyst, Financial Aid
NorthWest Arkansas Community College
09.2010 - 05.2013
- Federal Work-Study Program Supervisor
- Determine allocations and monitor federal work-study budget
- Perform new hire orientation for students and new supervisors
- Completed Fiscal Operation and Application for Participation (FISAP) for work-study funds
- Administer Direct Loan Program Originate new direct loans Review and completed assigned reports associated with direct loans
- Perform and oversee disbursement of direct loans Maintain relationships with schools loan servicers.
- Key member in developing NWACC default management team and default aversion plan.
- Completed verification process per Department of Education regulations
- Communicate needed information and documentation to students
- Work with students to resolve conflicting information
- Created forms used to collect necessary information from student population and assist in efficiency of processing reported student information for verification process
- Complete Return to Title IV calculations because of complete withdrawals from classes
- Took part in professional organizations and continuing education courses.
Clerical Worker
University Of Arkansas
01.2007 - 05.2009
- Inform students about services offered by tutoring center.
- Assisted director and assistant director in projects for tutoring center.
- Daily prepare tutoring center to receive students and staff.
- Inform students about services offered by tutoring center.
- Assisted director and assistant director in projects for tutoring center.
- Daily prepare tutoring center to receive students and staff.
- Completed clerical tasks such as filing, copying, and distributing mail.
- Interacted with customers by phone, email, or in-person to provide information.
- Welcomed office visitors and alerted staff to arrivals of scheduled appointments.
Education
Bachelor of Arts - English
Fulbright College of Arts And Sciences, Universi
Fayetteville, AR05.2009
Associate of Science - General Business
NorthWest Arkansas Community College
Bentonville, Arkansas05.2006
Skills
- Calendar Management
- Marketing Communications
- Press Releases
- Internal Communications
- Creating Collateral
- Graphic Design
- Web Content Management
- Event Planning
- SEO Optimization
- Content Creation
- Social Media Management
Timeline
Communications Manager
Communities United, Inc.
01.2023 - Current
Communications Coordinator
Communities United, Inc.
11.2015 - 12.2022
Facility Administrator
IBM
04.2014 - 10.2015
Office Assistant
Arkansas Department Of Transportation
07.2013 - 08.2014
Financial Aid Analyst, Financial Aid
NorthWest Arkansas Community College
09.2010 - 05.2013
Clerical Worker
University Of Arkansas
01.2007 - 05.2009
Bachelor of Arts - English
Fulbright College of Arts And Sciences, Universi
Associate of Science - General Business
NorthWest Arkansas Community College
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