MARÍA FERNÁNDEZ
Buffalo,NY
Summary
Passionate and forward-thinking Marketing Professional offering 6 years experience with a background in project management, advertising and sales.
Creative and goal-oriented with natural talents in developing and implementing successful strategies, driving profits, and strengthening customer loyalty for a multitude of industries. Self-motivated team player utilizing effective communication & critical thinking. Skilled in client relations.
Overview
7
7
years of professional experience
Work History
Advertising Account Manager
Step Out Buffalo
08.2021 - Current
- Perform sales duties by generating a list of prospective clients and reaching out to them as sales opportunities via email, phone or in person to meet and exceed monthly sales goals.
- Manage end-to-end social media marketing campaigns for businesses in Western New York through media publication Step Out Buffalo by creating clear marketing goals for each business through communication with clients, developing and a creative, storytelling-based plan, creating content, scheduling, execution and reporting analytics for campaign evaluation.
- Actively researched and contributed innovative marketing ideas during collaborative team meetings, enhancing overall marketing strategies for business growth.
Venue Manager
Maison Albion
08.2020 - 08.2021
- Scheduled and conducted venue tours for potential clients and provided a firsthand experience of Maison Albion's offerings.
- Orchestrated the complete sales process, ensuring a seamless journey from initial contact to final commitment.
- Effectively communicated essential venue information to both potential clients and those who had signed contracts.
- Oversaw and managed service providers for all events, including catering, audiovisual services, decor, etc. in order to deliver a memorable experience for clients and guests.
- Executed comprehensive in-house marketing strategies for the venue across various platforms such as Instagram, Facebook, and paid media, utilizing SEO techniques to enhance visibility and attract clients.
- Supervised an internship program, providing guidance and mentorship to two interns every three months, contributing to their professional development and supporting day-to-day operations.
Lead Event & Marketing Coordinator
Ithaca College Conference & Event Services
03.2017 - 01.2020
- Managed service providers for events including catering, audiovisual services, facilities, public safety, etc.
- Organized room reservations within the 25Live scheduling system.
- Planned over 250 events for various college organizations. These included graduation and commencement, fashion shows, musical performances, dance showcases, dinners, panels, business meetings and presentations.
- Created marketing materials for events, including posters and social media graphics, enhancing promotional efforts and audience engagement.
- Assumed responsibility for leading the event management staff, demonstrated by planning weekly agendas, conducting training sessions, delegating assignments, managing emergency situations, and overseeing online employee resources to ensure successful event outcomes.
Client Services Intern
SoHo Experiential
06.2019 - 08.2019
- Supported account supervisors in producing experiential marketing events and promotions for national clients, contributing to their successful execution.
- Created and managed status reports, recaps, weekly calendars, and guest lists, ensuring efficient event coordination and communication.
- Oversaw vendors and coordinated distribution logistics for event props, giveaways, and branded items.
- Collaborated with digital team in the creative development of social media content, enhancing the online presence and engagement for events.
- Traveled to local events to maintain program quality, offering support as required to ensure seamless event operations.
- Provided support with event photo management and assisted in miscellaneous data entry tasks, contributing to organized event documentation.
Marketing Intern
Ithaca College 3 Day Startup
01.2019 - 04.2019
- Designed marketing materials including online and physical content using company logos and standards, ensuring a consistent and professional brand image.
- Created a plan to coordinate the distribution of said marketing materials via social platforms.
Education
Bachelor of Science - Communication, Management & Design
Ithaca College
2020
Skills
- Strategy & Development
- Market Research
- Data Analysis
- Budget Management
- Sales
- Goal Planning
- Influencer Collaboration
- Problem-Solving
- Critical Thinking
- Copywriting
- Public and Media Relations
Languages
Spanish
Native or Bilingual
Timeline
Advertising Account Manager
Step Out Buffalo
08.2021 - Current
Venue Manager
Maison Albion
08.2020 - 08.2021
Client Services Intern
SoHo Experiential
06.2019 - 08.2019
Marketing Intern
Ithaca College 3 Day Startup
01.2019 - 04.2019
Lead Event & Marketing Coordinator
Ithaca College Conference & Event Services
03.2017 - 01.2020
Bachelor of Science - Communication, Management & Design
Ithaca College