Melissa Green

• Leads a team that supports new store builds and redesigns for key artist releases, with a focus on eCommerce best practices and scalability (portfolio of LIVE stores includes 150+ US/UK/Global).
• Key driver in platform migration from Salesforce Commerce Cloud to Shopify (65 store moves) and integration with new OMS.

• Formulated strategies for MyFrontier app to boost customer engagement and sales, focusing on billing, service appointment tracking, and outage communication management.
• Evaluated consumer feedback to guide product development and enhance user experience.

• Product Manager for the lower funnel Freestyle experience (Shopping Bag, Checkout flow, Save for Later, Kept Items, Returns/Exchanges) and core subscription Checkout on Web and native applications.

• Launched E2E (discovery, enrollment, account/portal management, and rewards redemption) MVP Loyalty on Jared.com in 6 months with Tech and Business partners. Ensured omnichannel consistency by optimizing with Store and POS teams. Also experienced in people management, overseeing an Associate Product Manager.

Mobile Apps - September 2020 - June 2021

• Managed JCP's front-end customer experiences on native apps (iOS and Android), enhancing Curb Side Pickup. Oversaw in-app experiences for JCP's test store, including Reserve to Try On, Reserve to Shop, and In-store Class Bookings.

Product Detail Page, .com - Jan 2019 - June 2020

• Led strategic vision and roadmap for JCP.com's Product Detail Page (PDP). Initiated experiments with a/b and UX teams, contributing to successful multimillion-dollar projects beyond the job domain.

• Collaborated with senior leadership to establish a comprehensive ads strategy, business case(s), vision, and 18-month roadmap. Developed requirements, user stories, and draft A/B test structures to achieve annual incremental revenue goals to support the business.

• Led teams and vendors to optimize products, writing business requirements and developing cases.
• Collaborated with stakeholders, achieving ~45% YoY revenue increase.
• Executed strategic deal with prominent social site, driving significant revenue.

• Partnered with Tech (frontend/backend engineers) and Sales (adops) to create revenue-generating ad and commerce products.
• Launched premium mobile products, increasing key metrics.
• Set sales revenue goals based on industry insights and data.

• Identified revenue-generating mobile opportunities, and expanded product portfolio, for Forbes by onboarding 3rd party ad partners.
• Collaborated with internal teams to deliver sponsorship opportunities and educated Sales and Client Marketing teams on new products.