Michael Hoffman
Chesterfield,NJ
Summary
Entrepreneurial professional with extensive experience in market access. Proven ability to enhance team performance and develop effective business strategies. Expertise in leveraging data to support recommendations for process improvements and optimize client engagement.
Overview
27
27
years of professional experience
Work History
Head Payer Account Management
Medtronic MiniMed
Northridge, California
02.2026 - Current
- Lead U.S. payer account strategy and execution to optimize payer access, reimbursement, and affordability for MiniMed portfolio
- Establish a new account management team as the current DME model evolves to pharmacy reimbursement.
- Develop a new payer engagement model across national and regional health plans, PBMs, employer groups, and government payers.
- Drive the development and execution of payer contracting strategies in close partnership with the contract and pricing team.
- Evaluate current resources, evolve the payer value proposition, assess, and optimize current affordability solutions.
- Establish internal governance - Pricing SOPs formal pricing committee, affordability council
VP Market Access Strategy & Innovation
Novo Nordisk
Plainsboro, USA
05.2019 - 12.2025
- Lead the critical thinking market access strategy team of 50+ across four franchise areas, including diabetes, obesity, MASH, and all rare disease therapy areas.
- Establish ARP vision, set list price and rebate guidance, set strategy for all patient services (BV, copay programs, HUB services), own all launch readiness, and provide an outlook on future pricing.
- National and regional contract negotiations, PBM innovation partnership owner, specialty pharmacy/distributor contract owner.
- Responsible for all channel, trade, SP strategy development, MFP negotiation, MFN analysis, and 340B steering committee owner.
- Direct all payer, PBM, and IDN account pull-through; build all payer negotiation tools, including payer value propositions, economic models, and value-based agreements.
- Transformed obesity care: expanded patient access from 22 million to 50 million patients in a 2-year period.
- Rendered an average of 20% growth in revenue year-over-year for a 5-year period, and maintained an 85%+ blended access rate across key products.
- Mature business unit marketing, responsible for the promotion of 15+ legacy products with net earnings of over $2.5 billion USD - YTD sales: 133% to goal
Sr. Director. Market Access Operations and Strategic Execution
Novo Nordisk Inc.
Plainsboro, USA
10.2016 - 05.2019
- Guided the development of market access strategic initiatives through expert input and direction, and advised the SVP on departmental strategy and operational improvements.
- Managed the operations team to boost performance and professional development, reduced the resource footprint from 230 to 89 total resources, and rendered savings of $2.3M USD.
- Executed integrated planning processes to align departmental objectives with corporate goals.
- Supported national and regional accounts with execution tools and management of industry meetings.
- Oversaw communications, incentive compensation, and budget management for optimal resource allocation.
Director, Area Accounts - Market Access
Novo Nordisk Inc.
Plainsboro, USA
02.2014 - 10.2016
- Provided leadership and supervision to the Great Lakes market access account team and led all regional contract negotiations.
- Maintained NNI product access across targeted payer accounts, including UPMC, Highmark, Geisinger, Capital BC, Excellus, IHA, and Independence BC.
- Received Vision Award (2015) for outstanding team commitment.
- Directed internal sample and supply chain teams for unique sample pilot opportunity with UPMC - rendered a 25% share increase in short acting insulin YOY.
Director Managed Markets & Strategic Pricing, Brand Marketing
Novo Nordisk Inc.
Plainsboro, USA
11.2010 - 02.2014
- Development and implementation of the market access launch plan for Saxenda & Tresiba, including market readiness activities, launch readiness reviews, account segmentation, key message development, promotional development, field training, and competitive readiness.
- Establish all pricing and contracting guidelines, and oversee all supportive HEOR research for launch.
- 2012 Global market access innovation award; 2012 Sales Collaboration Award Winner; 2011 Diabetes Marketing Collaboration Award Winner.
- Developed first in class employer and EBC engagement program for obesity market.
Sr. Manager/Assoc. Director Customer Channel Marketing - Government
Novo Nordisk Inc.
Plainsboro, USA
03.2009 - 12.2010
- Designed the strategy for the Government Channels (Medicare Part D, Medicaid, Federal Facilities) marketing plan - including promotional budget responsibility.
- Tracked and improved channel share and profit - maintained Medicare Part D as most profitable channel 2009-2010.
- Key account prioritization and development of marketing messages and tactics that optimized business within the government channels.
Training Manager - Interim Director Training
Alpharma Pharmaceuticals LLC
Bridgewater, USA
05.2008 - 03.2009
- Analyzed training needs to develop new programs or modify and improve existing.
- Developed testing and evaluation procedures to drive effective outcomes.
Operations/Marketing Manager, Managed Markets
Alpharma Pharmaceuticals LLC
Bridgewater, USA
11.2006 - 05.2008
- Developed internal market access strategy team, managed creation of marketing materials, contracting models, and all sales support tools.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
Specialty Territory Representative
Alpharma Pharmaceuticals LLC
Bridgewater, USA
12.2004 - 11.2006
- Promoted schedule II pain product to pain specialists and IM's throughout Burlington and Camden counties in NJ.
- Circle of Excellence Winner - 2006; Director's Club Award - 2006; #1 in Northeast Region in sales - 2006; #6 in company sales - 2006; representative of Quarter: Q3 & Q4 2006; top Presenter Award-training class February 2005.
Pharmaceutical Sales Consultant
Andrx Laboratories
Edison, USA
02.2003 - 12.2004
Cardiovascular Medical Representative
Abbott Laboratories
Langhorne, USA
02.2002 - 02.2003
District Manager
WinMill Software
Princeton, USA
09.2000 - 02.2002
Independent Financial Representative
The Prudential Insurance Company of America
Warren Hills, USA
06.1999 - 09.2000
- Fasted 50 Award.
- Hold Series 6 & 7 financial licenses.
- NJ Life and Health Licenses.
Education
Executive management program -
Harvard Business School
Boston, MA02-2019
B.A. - Communications & Politics/Business
Ursinus College
Collegeville, PA05-1999
Skills
- Negotiation and persuasion
- Portfolio optimization
- Market trends and analysis
- Cross-functional team leadership
- Business development
- Business growth and marketing strategies
Additional Information
President of Delta Pi Sigma Fraternity & Greek Presidents Council, College Baseball
Timeline
Head Payer Account Management
Medtronic MiniMed
02.2026 - Current
VP Market Access Strategy & Innovation
Novo Nordisk
05.2019 - 12.2025
Sr. Director. Market Access Operations and Strategic Execution
Novo Nordisk Inc.
10.2016 - 05.2019
Director, Area Accounts - Market Access
Novo Nordisk Inc.
02.2014 - 10.2016
Director Managed Markets & Strategic Pricing, Brand Marketing
Novo Nordisk Inc.
11.2010 - 02.2014
Sr. Manager/Assoc. Director Customer Channel Marketing - Government
Novo Nordisk Inc.
03.2009 - 12.2010
Training Manager - Interim Director Training
Alpharma Pharmaceuticals LLC
05.2008 - 03.2009
Operations/Marketing Manager, Managed Markets
Alpharma Pharmaceuticals LLC
11.2006 - 05.2008
Specialty Territory Representative
Alpharma Pharmaceuticals LLC
12.2004 - 11.2006
Pharmaceutical Sales Consultant
Andrx Laboratories
02.2003 - 12.2004
Cardiovascular Medical Representative
Abbott Laboratories
02.2002 - 02.2003
District Manager
WinMill Software
09.2000 - 02.2002
Independent Financial Representative
The Prudential Insurance Company of America
06.1999 - 09.2000
Executive management program -
Harvard Business School
B.A. - Communications & Politics/Business
Ursinus College