MIA ADMANA
BROOKLYN,NY
Summary
I am a driven creative professional with 20 years experience in luxury retail with a strong background in sales and management. I believe that visual merchandising is the initial impressionable dialog that we as merchants, designers and creatives have with the consumer. My experiences and talent for visual design can maximize the profitability of a brand by engaging the consumer with the relevance of current trends, inspirationally and aspirationally. My goal is to utilize my aptitude for creating striking visual narratives to increase the profitability of a luxury fashion brand while simultaneously enhancing the client experience in a retail setting.
Overview
18
18
years of professional experience
Work History
Director of Visual Merchandising, EAST COAST
Prada Corp USA
02.2023 - Current
- Implemented data-driven strategies for merchandise placement within stores, based on customer behavior analysis, leading to improved sales performance.
- Boosted customer satisfaction rates by training staff on effective visual merchandising practices and standards.
- Increased overall aesthetic appeal of store displays by incorporating current trends and consumer preferences.
- Mentored junior team members in developing their skills as visual merchandisers while fostering a positive work environment conducive to growth and innovation.
Senior Visual Merchandising Manager, NORTHEAST
Prada Corp USA
01.2018 - 2023
- Manage visual directives of all categories throughout the Northeastern USA
- Create dynamic windows and in-store displays utilizing current product to fall in line with the global brand presentation and strategy taking into account sales trends of each market, the target clientele and local competitors
- Partner with retail merchandisers regularly to promote specific groups/product in conjunction with deliveries and/or special events in each market
- Manage seasonal Pop-up’s throughout New York City
- Partner with management and sales specialists to ensure the appropriate product and mood is represented to maximize business
- Manage the integrity of brand presentation throughout the Northeast region in all freestanding boutiques, concessions and wholesale
Visual Merchandiser, NORTHEAST USA AND CANADA
Prada Corp USA
01.2013 - 01.2016
- Implement and adapt visual directives of all categories throughout the Northeastern USA and Canada; most notably Chicago, Toronto and Montreal
- Create dynamic windows and in-store displays utilizing current product to fall in line with the global brand presentation and strategy taking into account sales trends of each market, the target clientele and local competitors
- Partner with retail merchandisers regularly to promote specific groups/product in conjunction with deliveries and/or special events in each market
- Partner with management and sales specialists to ensure the appropriate product and mood is represented to maximize business
- Manage the integrity of brand presentation throughout the Northeast region in all freestanding boutiques, concessions and wholesale
Visual Merchandiser, PRADA BROADWAY EPICENTER
PRADA BROADWAY
01.2012 - 01.2013
- Maintained visual integrity of large visual installations such as windows and vignettes throughout the store
- Created dynamic displays that fall in line with the current mood to maximize sales
- Maintained the visual standards throughout the store in all categories utilizing newest receipts
- Liaised with the store staff and corporate visual merchandisers to ensure the visual standards of the company image are to standard
- Managed the the reception, maintenance and storage of special product and props for upcoming installations and events
- Worked with store managers to implement new displays, promotions and store layout changes.
WOMEN'S DEPARTMENT MANAGER
PRADA SAN FRANCISCO
01.2008 - 01.2012
- Maximized profits by stock balancing among stores and rotating merchandise with in the store’s display areas -Managed and motivated my team to increase sales and ensure efficiency
- Trained sales staff to maintain visual standards and inventory management
- Partnered with buying office on a regular basis to analyze sales figures and forecast future sales volumes to maximize profits -Maintained awareness of market trends with in the industry, understands forthcoming customer initiatives and monitoring what local competitors were doing
- Uphold impeccable customer service standards for luxury clientele
Education
Liberal Arts
Pennsylvania State University
University Park, PASkills
- Merchandise presentation
- Creative vision
- Customer experience enhancement
- Visual storytelling
- Product assortment strategy
- Retail trends analysis
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Organizational skills
- Adaptability and flexibility
Timeline
Director of Visual Merchandising, EAST COAST
Prada Corp USA
02.2023 - Current
Senior Visual Merchandising Manager, NORTHEAST
Prada Corp USA
01.2018 - 2023
Visual Merchandiser, NORTHEAST USA AND CANADA
Prada Corp USA
01.2013 - 01.2016
Visual Merchandiser, PRADA BROADWAY EPICENTER
PRADA BROADWAY
01.2012 - 01.2013
WOMEN'S DEPARTMENT MANAGER
PRADA SAN FRANCISCO
01.2008 - 01.2012
Liberal Arts
Pennsylvania State University