Mia Barone
Summary
Goal-driven Graphic Designer successful at applying technical skills to create art to inform and engage customers. Clear communicator and collaborative team player with eye for detail and skilled in graphic design software.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Graphic Designer
Matthews International
Kingwood, WV
09.2023 - Current
- Managed multiple design tasks with short deadlines by prioritizing job responsibilities and overseeing time-sensitive deliverables.
- Analyzed and interpreted client briefs to create designs that meet businesses objectives.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Enhanced design process by offering multiple solutions in conceptual models, layout and typography.
- Reviewed work submitted by other designers in order to ensure quality assurance standards were met.
- Submitted design ideas to plan projects with customers and managers.
- Implemented client feedback into design revisions, ensuring final deliverables met project requirements.
Social Media Manager
Freelance
02.2023 - 09.2023
- Managed the daily operations of all assigned social media accounts.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Provided training and guidance to team members on best practices for utilizing social media tools.
- Designed promotional materials using graphic design software applications.
Digital Marketing Specialist
Terakeet
Syracuse, NY
07.2022 - 01.2023
- Facilitated email dialogues with authoritative domains to secure valuable, organic backlinks.
- Created pipelines to distribute blog-style content.
- Craft original writing pieces tailored to clients' product needs.
- Performed keyword research and analyzed SEO performance of webpages.
- Managed email marketing campaigns from conception to execution.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Researched emerging trends in the industry and identified opportunities for growth.
Photographer
Freelancers Union
12.2020 - 05.2021
- Consult with clients to understand their needs and preferences for a photo shoot.
- Advise on appropriate poses, props, and backgrounds for each shot taken.
- Maintain photography equipment including cameras, lenses, lighting gear, tripods.
- Research trends in photography styles to stay up-to-date with current technologies and practices.
- Assist in planning setup of shoots including location scouting.
- Edit photos using Adobe Photoshop and other software applications.
Social Media Director
MountaineerTHON
Morgantwon, WV
01.2019 - 03.2021
- Curated newsletters, Instagram posts/stories, Twitter shout-outs, and Facebook fundraisers via DonorDrive.
- Brainstormed and executed design and informational content pertaining to WVU Medicine Children's Hospital events and internal MountaineerTHON events.
- Envisioned and executed MountaineerTHON's first virtual event in 2021 via Zoom, with on-site social media updates regarding in-event fundraising, on-site designing, and on-demand updates.
- Developed monthly branding guides to coincide with WVU Medicine Children's Hospital themes and MountaineerTHON's direction for current and future branding.
- Managed and trained a team of three to carry out proper media procedures and design programs (e.g., Hootsuite and Photoshop).
- Created, organized, and managed content calendars for various social media platforms.
Social Media Coordinator/Sales Associate
Plato's Closet
06.2018 - 06.2019
- Created trending outfits to feature on Instagram for men and women.
- Designed prop settings for content to create cohesive product displays.
- Engaged with followers and coordinated online sales for in-store pickup.
- Generated ideas for creative content that resonates with target audience segments.
- Managed the inventory of promotional items.
Education
West Virginia University
Skills
- Layout design
- Logo creation
- Digital graphics
- Adobe Photoshop, Illustrator, and InDesign, Premier Pro, and XD
- Image sourcing
- Figma
- Canva
- Mobile app design, UX
- Website design, UX
- SEMRush
Accomplishments
- Terakeet- MVP 2022: Exceeded department pipline and article publication goals
- Terakeet- MVP 2023: Collaboration efforts and putting client needs first
Certification
- SEMRush Analytics
- Google UX
Special Projects
- Universal Studios sign typography layouts
- PBR Top Seller typography layouts
- MLB Hall of fame typography layouts
- Richard Lugar Memorial typography layout
References
References available upon request.
Timeline
Senior Graphic Designer
Matthews International
09.2023 - Current
Social Media Manager
Freelance
02.2023 - 09.2023
Digital Marketing Specialist
Terakeet
07.2022 - 01.2023
Photographer
Freelancers Union
12.2020 - 05.2021
Social Media Director
MountaineerTHON
01.2019 - 03.2021
Social Media Coordinator/Sales Associate
Plato's Closet
06.2018 - 06.2019
- SEMRush Analytics
- Google UX
West Virginia University
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