Partnered with the executive team to deliver real-time revenue and performance dashboards, enabling data-driven decisions that optimized sales strategy, improved margins, and strengthened financial forecasting.
Designed and scaled an education platform (Jardín University) that delivered structured training for 100+ consultants and thousands of public learners, blending product knowledge, compliance, and customer experience.
Built sales enablement programs that shifted staff from transactional clerking to consultative selling, driving measurable lifts in average transaction size, cross-sell/upsell rates, and customer retention.
Led strategic collaborations with national brands (Stiiizy, Rove, Wyld, Wana, etc.) to co-create educational content, strengthening external partnerships and enhancing Jardín’s position as a market thought leader.
Owned financial oversight of inventory aging and AP distribution, managing millions in vendor relationships and ensuring optimal cash flow, vendor prioritization, and supply chain stability.
Cultivated a culture of continuous learning and innovation, transforming Jardín University into both a revenue enabler and an employee engagement engine that elevated organizational performance.
Interim Social Media Manager
Jardín
Las Vegas, NV
04.2025 - 08.2025
Executed end-to-end social media strategy for C-level executives, managing content creation, trend analysis, and engagement tactics that boosted follower engagement 40%+ while maintaining brand voice and integrity in high-pressure environments.
Partnered with senior leadership to shape executive public voice, aligning digital messaging with corporate strategy and industry trends while tailoring content across Twitter/X, LinkedIn, and long-form platforms to reach diverse global audiences.
Spearheaded real-time social media response and reputation monitoring, leveraging social listening tools to identify emerging issues early and deploy mitigation messaging that safeguarded executive and brand reputation during critical moments.
Sales & Purchasing Manager
Jardín
Las Vegas, NV
02.2023 - 02.2024
Enhanced annual revenue growth to $36M through strategic oversight of high-value vendor contracts and execution of performance-driven sales strategies.
Drove $3M in monthly revenue, managing sales strategy, purchasing decisions, and inventory flows to consistently meet financial targets in a highly competitive retail market.
Oversaw $100K–$1.2M monthly budgets, optimizing purchasing to maximize margins and achieve 15% YoY profit growth while maintaining high product availability.
Negotiated vendor contracts exceeding $1M annually, reducing costs by 12%, improving supplier reliability, and securing favorable delivery terms.
Led cross-functional collaboration across marketing, supply chain, and operations, aligning purchasing with sales targets and promotions to deliver 25% customer retention growth and a 15% lift in average order value.
Reduced operational costs by 10% through vendor renegotiations, process automation, and inventory optimization, while preserving product quality.
Strengthened procurement excellence by auditing invoices for pricing accuracy, developing vendor selection criteria, and training junior staff on sourcing and negotiation best practices.
Learning and Development Manager
Jardín
Las Vegas, NV
11.2021 - 02.2023
Launched Jardín University from the ground up, developing the first internal cannabis education program to onboard new hires and certify consultants in product knowledge and compliance.
Facilitated 50+ interactive workshops and brand education sessions, collaborating with vendors to deliver product trainings that improved staff confidence and sales performance.
Designed training curricula and learning materials (workbooks, quizzes, hands-on activities), building scalable content that supported long-term education growth.
Partnered with HR and Operations to align training with compliance requirements (METRC, OSHA, safety protocols) and ensure adherence to Nevada cannabis regulations.
Co-Founder
Central Business Intelligence Analytics
Riverside, CA
06.2020 - 11.2021
Co-founded and scaled a BI consultancy serving multi-state operators (MSOs), delivering predictive analytics and marketing intelligence solutions for clients including CuraLeaf ($1.47B).
Designed and implemented advanced data visualization dashboards, integrating sales, marketing, and consumer data to drive real-time decision-making for executive stakeholders.
Leveraged GIS and consumer tapestry data to optimize location-based campaigns, increasing foot traffic and engagement across competitive markets such as Melrose, West Hollywood, and Studio City.
Analyzed behavioral and audience insights for a UK-based music label, generating data-driven strategies to expand into saturated U.S. markets by pinpointing high-opportunity zip codes and tailoring campaigns to regional trends.
Directed event strategy and execution (conferences, trade shows, seminars), expanding brand visibility and cultivating strategic partnerships within cannabis, music, and consumer goods industries.
Built and maintained industry relationships with C-level executives, brand leaders, and vendors to unlock new opportunities, strengthen customer partnerships, and accelerate revenue growth.
Information Systems Grader
University of California, School of Business
Riverside, CA
03.2020 - 12.2020
Evaluated programming projects for 67 graduate students across Python, SQL, and R, reviewing and executing 200+ code submissions to assess technical proficiency and accuracy.
Reviewed 330+ academic discussions and 60+ datasets on topics including Cloud Computing, Persuasive Technology, Data Marketing Analytics, and Innovation, applying Excel-based analysis to track student performance trends.
Collaborated in Agile sprints with faculty, refining grading rubrics and streamlining workflows to accelerate feedback delivery and improve the student learning experience.
Maintained detailed performance records and generated grade reports, ensuring accurate, timely documentation across multiple graduate-level courses.
Negotiation Fundamentals Teaching Assistant
University of California, School of Business
Riverside, CA
03.2020 - 12.2020
Designed and facilitated live negotiation simulations and competitive case studies, strengthening students’ practical skills in persuasion, conflict resolution, and value creation, resulting in a 20% increase in participation and engagement.
Mentored graduate students on real-world negotiation tactics, providing individualized coaching that elevated the quality of group projects and sharpened interpersonal influence skills.
Acted as a strategic partner to faculty, integrating behavioral science and communication techniques into lesson plans, ensuring students gained actionable skills for high-stakes business negotiations.
Education
Bachelor of Science - Business Administration, Concentration in Information Systems
University of California, Riverside
Riverside, CA
06.2021
Skills
Data & Analytics
Python, SQL, R, Tableau, Looker, Power BI, Excel
Predictive modeling, GIS mapping (ESRI ArcGIS, ArcGIS Online), data visualization