Mia Velasco
San Antonio,TX
Summary
Experienced and results-driven marketing professional with a proven track record in managing client relationships, overseeing project execution, and enhancing marketing campaigns. Skillful at coordinating resources and optimizing workflows for seamless operations. Excels in high-pressure environments, consistently delivering exceptional campaign management and ensuring client satisfaction. Combines creativity with data-driven insights, possessing extensive knowledge of marketing strategies and media research.
Overview
3
3
years of professional experience
Work History
Assistant Account Executive
Texas Creative
02.2024 - Current
- Achieved rapid promotion within nine months due to exceptional client relationship management, campaign execution, and event coordination.
- Manages day-to-day activities on 10 or more key accounts across diverse sectors, ensuring alignment on expectations, billing, and project progress while serving as the primary liaison between implementation teams and clients.
- Demonstrates excellence in high-pressure environments with strong multitasking skills, consistently delivering high-quality results under tight deadlines.
- Cultivates and nurtures robust client relationships through personalized communication via phone, email, and third-party platforms, leveraging CRM systems to track and manage interactions.
- Crafts and presents comprehensive briefs, presentation decks, and project timelines for creative campaigns, brand initiatives, and website projects.
- Collaborates with team members to organize and execute client events, integrating PR strategies such as press releases, media coordination, and social media management to enhance event impact and visibility.
- Contributed to AMA-recognized campaigns in retail, rebranding, and single-tactic initiatives, showcasing a commitment to innovative and effective marketing solutions.
Account Coordinator
Texas Creative
06.2023 - 02.2024
- Coordinated project flow from initiation to completion, facilitating seamless communication between internal agency teams and clients.
- Maintained and organized comprehensive weekly client status reports to track project progress and address any issues.
- Collected and analyzed marketing research data, contributing to the development of competitive analysis reports.
- Assisted in the creation and refinement of presentations and reports, ensuring clarity and alignment with client objectives.
- Monitored project timelines and deliverables to ensure adherence to deadlines and quality standards.
- Acted as a liaison between clients and internal teams to address inquiries, provide updates, and resolve any issues promptly.
Digital Marketing Intern
Jordan Ford
05.2022 - 05.2023
- Assisted in planning and executing dynamic marketing campaigns, ensuring punctual delivery and optimal impact while producing compelling creative assets for social media, email campaigns, and marketing collateral.
- Elevated brand visibility by creating visually captivating promotional materials using Canva, aligning with brand aesthetics and strategic goals.
- Maintained robust online presence through meticulous scheduling and curation of weekly content across Facebook and Instagram.
- Developed and analyzed customer surveys to uncover actionable insights, refining and enhancing overarching marketing strategies.
- Conducted weekly in-depth competitor analyses, leveraging data-driven findings to recommend strategic adjustments and ensure sustained market leadership.
Student Assistant
Texas Tech University - Rawls Undergraduate Services
05.2021 - 05.2023
- Assisted in office operations by managing administrative tasks using Microsoft Office Suite (Word, Excel, Outlook), responding promptly to inquiries, and organizing materials to optimize efficiency.
- Provided exceptional customer service to current and prospective students, their families, and faculty, utilizing CRM systems to track and manage interactions.
- Coordinated operations by scheduling and processing appointments via Skype for Business, maintaining smooth communication and meeting logistics.
- Delivered expert support and personalized service, effectively addressing a wide range of needs with a focus on quality and customer satisfaction, using office management tools for data entry and administrative support.
Education
Bachelor of Business Administration in Marketing -
Rawls College of Business, Texas Tech University
Lubbock, TX05.2023
Affiliations
- Chi Omega Sorority Member: August 2019 - May 2023
Timeline
Assistant Account Executive
Texas Creative
02.2024 - Current
Account Coordinator
Texas Creative
06.2023 - 02.2024
Digital Marketing Intern
Jordan Ford
05.2022 - 05.2023
Student Assistant
Texas Tech University - Rawls Undergraduate Services
05.2021 - 05.2023
Bachelor of Business Administration in Marketing -
Rawls College of Business, Texas Tech University
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