Summary
Overview
Work History
Education
Skills
Timeline
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Mia Navedo-Williams

Mia Navedo-Williams

Wildwood,MO

Summary

Creative brand professional and agile problem-solver focused on delivering data-informed solutions to brand challenges. Proficient in crafting compelling messaging tailored to diverse audiences, elevating brand awareness and fostering community engagement. Adept at managing marketing teams and cultivating an inclusive culture where team members feel seen, heard and their successes are shared and celebrated. An impassioned advocate for Diversity, Equity, Inclusion and Belonging, leading with vision and transparency. Bilingual (Spanish/English).

Overview

20
20
years of professional experience

Work History

Vice President, Marketing & Communications

Humane Rescue Alliance
01.2024 - Current
  • Direct crisis management with clear and considerate communications.
  • Guide, coach, and develop a team of four, comprising a PR director, a marketing manager, and two social media experts.
  • Compose op-eds, blog posts, and internal communication materials.
  • Offer internal communications counsel to leadership and refine all-staff messages for tone.
  • Foster robust relationships with essential internal and external stakeholders, such as volunteers and vendors, to encourage teamwork and sustained achievement.
  • Recognized opportunities to enhance organizational culture and leadership's decision-making process.

Sr. Manager, Community Center of Excellence (COE)

Best Friends Animal Society
02.2021 - 12.2023
  • Led marketing team of 8, including PR and social media specialists, focused on creating community-focused strategic plans to increase pet lifesaving and awareness of BF brand.
  • Led national Spanish public relations, delivering over $10 million in media value (2023.)
  • Acted as national spokesperson for Best Friends, and have represented the brand on Univision's Despierta America (highest rated Spanish language morning show) and CNN en español.
  • Consulted on advocacy-related public relations and marketing campaigns in multicultural communities.
  • After leading external research, collaborating with Analytics, and conducting informational internal interviews, delivered Best Friends' first Spanish language integrated marketing campaign.
  • Built BF's first multicultural team, conveyed a multicultural strategy for growth, created multicultural creative brand guidelines and a Spanish glossary to ensure consistency in animal welfare terms.
  • Initiated collaboration with PetSmart Charities, receiving grant funding to lead BF's and Charities' first Spanish-language-led adoption events in the Rio Grande Valley in March of 2022. Resulted in over 200 adoptions and Charities' 10 millionth adoption, gaining national attention in both English and Spanish media.
  • Produced BF's first BIPOC Lounge and DEI Conversations panel at BF's national 2023 conference.

Associate Vice President of Marketing and Brand

YMCA Of Greater Kansas City
09.2013 - 10.2016
  • Led, strategized and launched the Y's first Hispanic integrated marketing effort delivering a 3.6% increase in Hispanic membership (from 5% to 8.6%).
  • Developed creative campaign making our community leaders the stars of our advertising, supporting membership growth of 14 branches.
  • Led and created marketing materials for YUSA's National Multicultural Leadership Conference in 2015. A conference created to support multicultural staff throughout the US.
  • Managed Marketing Director and Creative Director.

Account Supervisor

Puente Marketing
11.2011 - 08.2013
  • Led and managed advertising campaign for Heartland account (Jiffy Lube's largest franchise group) resulting in an increase in overall sales by 18% during Holiday campaign periods.
  • Presented strategic multicultural insights and recommendations to ad agency leadership seeking Hispanic marketing assistance.

Advertising and Public Relations Leader

GE Energy
08.2008 - 10.2010
  • Orchestrated Industrial Filtration's first integrated GE brand marketing campaign, earning the Ace Award, awarded by The Business Marketing Association of NYC, for Best Integrated Campaign for GE's Environmental Services' "Promise" Campaign. First place in 2010 and third place in 2011.
  • Managed B2B awareness building campaigns for 3 global business units and led development of strategic messaging and creative for print, direct mail, product collateral, and tradeshow marketing.
  • Strategically planned media buys, used as "Best in Class" example by GE Energy Brand team.
  • Managed public relations plan for fabric technologies and editorial content for industrial filtration.

Marketing Manager

H&R Block
09.2004 - 01.2008
  • Led first DEI Training program, guiding conversations on Hispanic culture. Held town halls for retail staff and provided insights and guidance to their managers.
  • Managed the public relations plan, collaborating closely with agency partner.
  • Led, managed and trained staff on our Hispanic grassroots marketing programs, traveling to and delivering presentations in Spanish to HRB's top 10 Hispanic markets.
  • Collaborated with field marketing teams and led creation of regional bilingual marketing materials to support sales goals.
  • Managed Spanish language website strategy, ensuring strategic messaging over translations of English site.


Education

Bachelor of Journalism - Advertising

University of Missouri - Columbia
Columbia, MO
05.1995

Skills

  • Brand & Public Relations Strategy
  • Leading community-centric teams
  • Fostering collaborative environments
  • Social Media Management
  • Delivering creative integrated campaigns
  • Managing agency partners and budgets

Timeline

Vice President, Marketing & Communications

Humane Rescue Alliance
01.2024 - Current

Sr. Manager, Community Center of Excellence (COE)

Best Friends Animal Society
02.2021 - 12.2023

Associate Vice President of Marketing and Brand

YMCA Of Greater Kansas City
09.2013 - 10.2016

Account Supervisor

Puente Marketing
11.2011 - 08.2013

Advertising and Public Relations Leader

GE Energy
08.2008 - 10.2010

Marketing Manager

H&R Block
09.2004 - 01.2008

Bachelor of Journalism - Advertising

University of Missouri - Columbia

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Mia Navedo-Williams