Miao Zhang
Analytical Professional
Livingston,NJ
Summary
Seasoned analytical professional with 16+ years' experience in Digital Analytics, Marketing Analytics, Business Intelligence and Customer Analytics, across financial services, Media and Retails. Deep understanding of Data Warehousing and Customer Relationship Management system, stitching customer online digital footprints with offline customer experience, providing actionable insights that helps business to retain and grow, through analytical and strategic guidance, reporting and data visualization.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Advanced Analytics Senior Manager
Macy's Inc.
01.2023 - Current
- Led Macy's customer data migration from third party vendor to in-house enterprise data lake, streamline integration process to optimize ongoing maintenance & changes over time
- Curated customer performance dashboard in Tableau for senior management to support monthly business review meetings, with insights into changes in customer behavior trends, highlighting potential risks and opportunities
- Supported quarterly Investor Relations updates with numerical data and narrative summaries depicting customer landscaping
- Built time series model to forecast volume of customers expected to engage with Macy's, periodically review plan against actuals, adapting it to accommodate shifts in market dynamics and emerging business initiatives, communicate plan with stakeholders, highlighting potential risks that could result in failing to meet targets.
Digital Analytics Lead
Macy's Inc.
11.2021 - 01.2023
- Work closely with data engineers to architect and deploy data pipelines for efficiently ingesting digital data into Google Cloud Platform's BigQuery, established monitoring system to ensure data timeliness and accuracy
- Conducted ongoing enablement sessions through various communication channels to promote data transparency, empowering other stakeholders with knowledge and skills to access and interpret data effectively
- Transformed business inquiries into insights through creation of robust and scalable reporting and dashboards, provide comprehensive documentation and ongoing support for continuous improvement, fostering open feedback loop for refinement and enhancement.
Assistant Director
Moody's Analytics Inc.
07.2010 - 11.2021
- Developed self-serving web applications with quality visualization, providing 360-degree view of customer engagement
- Created customer health indicator proactively identifying accounts at risk
- Automated 90% of Ad Hoc requests, saving 50 hours manpower each month
- Provided guidance for research team with market trends, sector interests and customer preferences
- Organized and hosted Quarterly Townhall with Sales and Customer Services teams across globe, sharing new product launch and best practice to strengthen negotiation power
- Trained and mentored new team members, oversaw team provides effective service around the clock.
Data Miner
The New York Times Company
07.2007 - 07.2010
- Illustrate key business trends through effective data interpretation and visualization
- Produced in-depth analysis to identify subscribers at risk of cancellation
- Text mined subscribers past consumption, created user segments based on their interest
- Launched marketing campaigns based on user segments to improve resubscribe rate.
Education
Master of Arts - Applied Statistics
Cornell University
Ithaca, NY 09.2012 - 06.2014
Bachelor of Arts - Accounting And Finance
University of Manchester
Manchester, UK 09.2006 - 06.2006
Master of Arts - Mathematics in Finance
Columbia University in The City of New York
New York, NY 09.2003 - 06.2006
Skills
Data Analytics
Timeline
Advanced Analytics Senior Manager
Macy's Inc.
01.2023 - Current
Digital Analytics Lead
Macy's Inc.
11.2021 - 01.2023
Master of Arts - Applied Statistics
Cornell University
09.2012 - 06.2014
Assistant Director
Moody's Analytics Inc.
07.2010 - 11.2021
Data Miner
The New York Times Company
07.2007 - 07.2010
Bachelor of Arts - Accounting And Finance
University of Manchester
09.2006 - 06.2006
Master of Arts - Mathematics in Finance
Columbia University in The City of New York
09.2003 - 06.2006