Mica Holden
Haymarket,VA
Summary
Dedicated and creative communications and marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in video editing, creating captivating presentations, and learning management systems. Highly effective in project management and capable of bringing creative and fresh marketing solutions to customers. Organized, passionate, and proactive. Experienced in design platforms such as Adobe InDesign and Canva. Ability to handle multiple projects simultaneously with a high degree of accuracy. Excellent writing, editing, and public speaking abilities. Strong public speaking abilities. Desiring to take on challenging position with long term career potential.
Overview
7
7
years of professional experience
Work History
Communications and Events Director
Prince William Realtor Association
06.2022 - Current
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Created press releases and announcements, newsletter articles and website copy.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Planned trade shows and vendor fairs for clients and partners to attend.
Wedding Planner
ACEvents
11.2020 - Current
- Met with potentials clients and gave quotes on services and general wedding costs.
- Directed wedding-day happenings including guest arrivals, ceremony timing, meals and speeches.
- Assisted with wedding set up and decoration.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Hosted 400 attendees during annual events
- Executed advertisements, promotions and branding campaigns to attract new clients
- Created plans and communicated deadlines to ensure projects were completed on time
Administrative Assistant
Gateway Village Children's Center
06.2021 - 06.2022
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Monitored supervisor's work calendar and scheduled appointments, meetings and travel.
- Coached new employees on administrative procedures, company policies and performance standards.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
- Contributed to mock-ups, email campaigns and social media content.
- Identified effective promotional methods and negotiated media through meticulous market research.
Residential Childcare Worker
Urbansitter
01.2019 - Current
- Prepared healthy foods and beverages for children based on optimal dietary guidelines and individual restrictions.
- Maintained effective schedule balance between rest periods, active play and instruction.
- Applied positive behavior management techniques to enhance social interactions and emotional development.
- Observed children to proactively identify issues with emotional or physical development and worked with parents and supervisors to address concerns.
- Used positive reinforcement techniques to promote patience and other good behaviors in children.
- Cared for up to 4 children ranging in age from 1 to 11
Plato's Closet Cashier
Plato's Closet
01.2020 - 04.2020
- Restocked, arranged and organized merchandise in front lanes to drive product sales.
- Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.
- Answered questions about store policies and concerns to support positive customer experiences.
- Answered 10 calls per 8 hour shift to assist with customer questions and concerns
Public Relations Intern
Next Level-30
11.2019 - 01.2020
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Designed and implemented strategic business plan objectives.
- Built media kits in support of specific strategic initiatives.
- Drafted internal memoranda for company employees.
- Cultivated network of 10 media and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information
Camp Counselor
ACAC
07.2019 - 09.2019
- Instructed participants on activities' goals, procedures and safety considerations to promote beneficial outcomes for all campers.
- Collaborated with other camp counselors to design fun and enriching learning activities for campers.
- Supervised pre-planned field trips and followed established safety guidelines to minimize campers' accident and injury risks.
- Implemented camp activities fostering physical, social and emotional growth.
- Educated 15 campers on important skills such as how to spot poison ivy, poisonous snakes or dangerous wildlife and how to safely start and extinguish campfires
Instructor
Romp n Roll. Midlothian
07.2016 - 06.2019
- Evaluated and revised lesson plans and course content to facilitate and moderate classroom discussions and student-centered learning.
- Applied various teaching aids to minimize learning gaps and effectively instruct and motivate students.
- Communicated regularly with parents and guardians about student progress, working to involve parents in educational goals.
- Worked closely with students and parents to increase positive feedback from parents and boost overall student success.
- Lectured full classrooms of 25 students on 5 subjects
Graphic Design Intern
CARP
09.2018 - 02.2019
- Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors and tracking down appropriate images.
- Created design work for print and digital sales and marketing campaigns.
- Assisted with website and blog updates via Adobe Photoshop and Adobe InDesign
- Adjusted images sizes and selected fonts for 2 projects
Restaurant Hostess
Cracker Barrel Old Country Store
03.2018 - 08.2018
- Cultivated positive guest relations by managing information and orchestrating speedy seating.
- Supported servers, food runners and bussers with keeping dining area ready for every guest.
- Monitored dining room and guest flow to maximize table usage and minimize wait times by 45%.
- Collected information from arriving customers to seat groups or place them on waitlist.
- Took reservations and to-go orders by phone, answered customer questions and informed of accurate wait times.
- Worked closely with servers to efficiently set up new tables, monitor food and kitchen availability and maintain customer satisfaction.
Fast Food Employee
Moe's Mexican Grill. Richmond
06.2017 - 11.2017
- Reduced customer wait times by quickly and efficiently operating customer window and sales register.
- Checked completed orders for accuracy and bagged meals for easy carrying.
- Prepared variety of foods according to customers' orders or supervisors' instructions, following approved procedures.
- Wiped counters and sanitized equipment to maintain clean food prep and dining areas.
- Served orders to customers at windows, counters and tables, handling approximately 20 orders per shift
Education
Bachelor of Arts - Communications, Public Relations
George Mason University
05.2022
High School Diploma -
Varina High School Center For Communications
Richmond, VA05.2018
Skills
- Adobe InDesign
- Canva Pro
- Media Relations
- Social Media Marketing
- Graphic design
- Public Relations
- Event Planning
- Web Design
- MS Office
- iMovie
- Writing
- Experiential Marketing
- Public Speaking
- Messaging Strategies
- Problem-Solving
Languages
Spanish
Elementary
American Sign Language
Limited Working
Timeline
Communications and Events Director
Prince William Realtor Association
06.2022 - Current
Administrative Assistant
Gateway Village Children's Center
06.2021 - 06.2022
Wedding Planner
ACEvents
11.2020 - Current
Plato's Closet Cashier
Plato's Closet
01.2020 - 04.2020
Public Relations Intern
Next Level-30
11.2019 - 01.2020
Camp Counselor
ACAC
07.2019 - 09.2019
Residential Childcare Worker
Urbansitter
01.2019 - Current
Graphic Design Intern
CARP
09.2018 - 02.2019
Restaurant Hostess
Cracker Barrel Old Country Store
03.2018 - 08.2018
Fast Food Employee
Moe's Mexican Grill. Richmond
06.2017 - 11.2017
Instructor
Romp n Roll. Midlothian
07.2016 - 06.2019
Bachelor of Arts - Communications, Public Relations
George Mason University
High School Diploma -
Varina High School Center For Communications
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