Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
Generic

Micaela Browning

New York,NY

Summary

Dynamic, self-motivated global analytics leader with 15 years of experience leveraging analytics to drive strategic business decisions.

Overview

19
19
years of professional experience

Work History

Head of Global Strategy Analytics

Uber
New York
07.2023 - Current
  • Directed global customer service analytics to generate insights for Uber leadership.
  • Collaborated with Finance and Product teams to establish GenAI strategy for customer support.
  • Developed and monitored global KPIs to track performance metrics effectively.
  • Created real-time monitoring and alerting systems for CX, Ops, and Product teams, saving over $1 million and unblocking approximately 100K drivers.
  • Led analytical methodologies in designing Membership and B2B support strategies for Uber.

Lead Data Analyst

Uber
New York
07.2022 - 07.2023
  • Conducted mixed-methods analysis of delayed orders, identifying $94M revenue impact and $25M savings.
  • Findings informed CX and Product roadmaps, leading to implementation of new cost-saving strategies.

Manager, Customer Analytics and Insights

Gopuff
New York
07.2021 - 06.2022
  • Integrated external demographic data into warehouse, minimizing Market Strategy team workload.
  • Collaborated with Insights team to design and implement effective customer segmentation strategy.
  • Identified cost-saving opportunities in existing Referral program while maintaining acquisition effectiveness.

Senior Data Analyst, Customer Insights

theSkimm
New York
06.2019 - 06.2021
  • Led LTV analysis to identify significant referral growth opportunities.
  • Collaborated with Insights and Lifecycle Marketing teams to leverage subscriber data for targeted promotions.
  • Developed and maintained dashboards to enhance visibility for the Marketing and Insights teams.
  • Established KPIs and benchmarks to measure social media metrics, web performance, and newsletter engagement.
  • Recruited, trained, and mentored new analysts to enhance team competencies.

Analyst II

The City of New Orleans
New Orleans
02.2017 - 06.2019
  • Developed Department's first social network analysis methodology for prosecuting RICO cases
  • Automated data analysis tasks to enhance analyst efficiency.
  • Created dynamic reports and dashboards in Tableau and PowerBI to promote departmental transparency.
  • Created, managed, and analyzed multi-million-row datasets to inform public safety policy decisions.

Analyst I

The City of New Orleans
New Orleans
03.2017 - 12.2017
  • Developed social network analysis methodology and analytical mapping platform using ArcGIS for New Orleans Police Department.
  • Automated data analysis tasks to enhance efficiency.
  • Created dynamic reports and dashboards in Tableau and PowerBI to promote departmental transparency.

Consultant

GK Consulting
Boston
07.2016 - 01.2017
  • Conducted midline evaluation case study for Credit Suisse/Plan UK financial literacy program.
  • Recruited and led team of five researchers, ensuring project objectives were met.
  • Developed and managed field budget to optimize resource allocation effectively.

Health Financing Analyst

Partners in Health
Boston
03.2015 - 07.2016
  • Developed innovative costing methodology with Harvard Business School to evaluate the cost of primary healthcare in Haiti to improve operational efficiency and patient outcomes
  • Designed data collection tools for and managed implementation of Gates Foundation-funded cost-effectiveness study across five partner hospitals
  • Managed field team of 10 data collectors and one local coordinator

Business Analyst

PosiGen
New Orleans
03.2013 - 03.2015
  • Conducted segmentation analysis of target demographics to inform strategic initiatives.
  • Developed and distributed survey instruments to evaluate customer financial habits, reducing portfolio delinquency by 15%.
  • Authored comprehensive lobbying reports to advocate for low-income renewable energy incentives based on detailed research.

Fellow

Kiva
Maputo, Mozambique/Makeni, Sierra Leone
01.2012 - 08.2012
  • Conducted financial statement audits for two microfinance agencies in Sierra Leone and Mozambique
  • Executed agency's first social performance audit using stakeholder focus groups, KII interviews, and borrower audits

Research Associate

Transcendent Endeavors
New York
01.2009 - 10.2011
  • Coordinated research for a $20 million NIH-funded healthcare process optimization company and co-authored successful proposal for two $250,000 NIH SBIR grants
  • Conducted needs assessment and a cost/benefit analysis demonstrating potential savings of partner hospitals, resulting in signing of 2 MOUs for product's pilot launch

Independent travel/ESL teacher

Various
Santiago, Chile/Rio de Janeiro, Brazil
08.2006 - 05.2009

Education

B.A. - Latin American Studies

Johns Hopkins University
Baltimore, MD

M.S. - International Development

Tulane University
New Orleans

Skills

  • SQL
  • Python
  • Looker
  • Tableau
  • Data visualization
  • Statistical analysis
  • ArcGIS
  • Amplitude

Languages

  • English
  • Portuguese
  • Spanish
  • French

Affiliations

  • Running marathons

Timeline

Head of Global Strategy Analytics

Uber
07.2023 - Current

Lead Data Analyst

Uber
07.2022 - 07.2023

Manager, Customer Analytics and Insights

Gopuff
07.2021 - 06.2022

Senior Data Analyst, Customer Insights

theSkimm
06.2019 - 06.2021

Analyst I

The City of New Orleans
03.2017 - 12.2017

Analyst II

The City of New Orleans
02.2017 - 06.2019

Consultant

GK Consulting
07.2016 - 01.2017

Health Financing Analyst

Partners in Health
03.2015 - 07.2016

Business Analyst

PosiGen
03.2013 - 03.2015

Fellow

Kiva
01.2012 - 08.2012

Research Associate

Transcendent Endeavors
01.2009 - 10.2011

Independent travel/ESL teacher

Various
08.2006 - 05.2009

B.A. - Latin American Studies

Johns Hopkins University

M.S. - International Development

Tulane University

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