Summary
Overview
Work History
Education
Certification
Timeline
Generic

Micaela Romei

Clinton,CT

Summary

Project Manager at Primo Brands’ internal creative agency: Managing end-to-end creative workflows for 14+ brands across Social, Digital, Web, Paid Media, POS, CRM/Loyalty, Strategy/Activation, Partnerships, Sweeps, Shopper, etc.

Brands include: Saratoga, Poland Spring, Mountain Valley, Pure Life, Splash Refresher, Arrowhead, Deer Park, Ice Mountain, Ozarka, Zephyrhills, Ac+ion, Sparkletts, Primo Water, Water.com.

Previous brands: Origin, Frutitas, B'EAU

Overview

19
19
years of professional experience
1
1
Certification

Work History

Project Manager

Primo Brands
02.2021 - Current
  • Scaled project management system across 14+ brands, designing and launching 25+ workspaces, 15+ workflows, 950+ automations, 9 brief templates, and onboarding 230+ users.
  • Led comprehensive creative processes from initial concept through final delivery— translated client briefs into detailed project plans, coordinated internal reviews, set key milestones/timelines, integrated feedback loops, and delivered final assets
  • Developed detailed project plans with clear workback timelines, key milestones, and collaborated with senior management to align objectives with strategic company initiatives and ensure timely, high-quality delivery
  • Led weekly cross-functional touchpoints to review priorities, resolve project issues, and mitigate risks, continuously optimizing workflows and tailoring features for each team
  • Cultivated strong stakeholder relationships through regular communication updates, acting as the primary liaison between clients, designers & internal/external cross-functional teams
  • Served as a production assistant on 15+ shoots by coordinating logistical support
  • Oversaw a $300K annual procurement and invoicing budget for production equipment, licensing & design needs
  • Mentored 3+ direct reports with 1:1 coaching and performance oversight
  • Supported high-impact social/web sweepstakes, driving an 8.7% engagement rate on the Boston Marathon sweepstakes (75% above brand average, 335% above industry), 2,325 new followers in one week for St. Patrick’s Day (20% of annual growth), and 400+ followers from a single Saratoga Wine & Food post

Marketing & Sales Associate

Smart Trip Europe
12.2018 - 01.2020
  • Led weekend trips throughout Europe (Italy, Switzerland, Croatia, Germany, Austria, Hungary) with 80+ participants
  • Consistently exceeded monthly sales goals through social strategy, direct outreach & client relationship management
  • Partnered with local businesses to promote events and drive company engagement
  • Managed trip logistics, vendor payments, invoice tracking, etc.

Waitress

Lenny's on the Beach
04.2016 - 10.2019
  • Handled high-pressure situations with composure, maintaining excellent service standards
  • Exhibited strong multitasking abilities, balancing multiple responsibilities while delivering prompt service
  • Proved successful working within tight deadlines and a fast-paced environment

Content Creator

YouTube
01.2007 - 05.2014
  • Created lifestyle content totaling over 20 million video views and +40,000 subscribers
  • Accepted into the Google AdSense monetization program
  • Participated in sponsorships with multiple brands
  • Sold merchandise in collaboration with District Lines
  • Average views per video ranged from 60,000-100,000

Education

Bachelor of Science - Communications & Advertising

Eastern Connecticut State University
Willimantic
05-2018

Certification

  • Foundations of Project Management - Coursera
  • Inbound Certified - HubSpot
  • Master Digital Marketing: SEO, Adwords, E-Commerce - Udemy
  • Google Analytics - Google

Timeline

Project Manager

Primo Brands
02.2021 - Current

Marketing & Sales Associate

Smart Trip Europe
12.2018 - 01.2020

Waitress

Lenny's on the Beach
04.2016 - 10.2019

Content Creator

YouTube
01.2007 - 05.2014

Bachelor of Science - Communications & Advertising

Eastern Connecticut State University

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