Micah Andrews

Led product and business strategy, with full P&L responsibility, for Canada's largest deals platform. Responsible for setting product vision and leading a cross-functional team of 4 who were responsible for monetization, merchandising, and marketing. Directly owned a $6M+ consumer deals marketplace, serving over 2 million monthly active users.

• Set strategic roadmap direction and business development for the integration of a third-party mobile plan comparison tool, resulting in an ~$500k increase in net new annual revenue.
• Set strategic direction for merchandising operations resulting in a 40% increase in clicks on the home page and 2x clicks on sponsored placements.
• Developed and launched new deal hunting program which increased deal supply by 8% YoY.
• Launched new search system leveraging AI powered semantic search which increased search click rates by +50%.
• Led organizational re-architecture, including restructuring a cross-functional team and redefining roles to align with evolving business goals.
• Drove strategic email marketing initiatives, leading a team through experimentation and optimization efforts resulting in a 5x increase in monthly email-driven revenue.
• RedFlagDeals is Canada's largest deal sharing community with over 2 million monthly active users.

Owned strategy and roadmap for personalization across all shopping products (web, apps, marketing) and experiences (homepage, search and recommendations, detail pages, and marketing communications). Led project team of 20+ engineers, product managers, UX designers, data scientists, and product marketers across 3 separate product development teams.

• Conceptualized and implemented an ML-powered personalized homepage experience, increasing total homepage revenue by 7%.
• Improved internal merchandising processes by building tools for managing homepage deal trafficking and performance observability, increasing affiliate revenue by $1.5 million/yr.
• Spearheaded AI-powered semantic search product to enable automated, thematically organized deal content, delivering a 5% increase in conversions and revenue.
• Social shopping marketplace where 12 million users post and share deals.

• Enhanced shopper activation through personalized email onboarding journeys, increasing 30 day retention by 10%.
• Implemented ML-based deal recommendations, leading to a 100% increase in email traffic and revenue.
• Enabled mobile app push notifications as both a marketing channel and sponsorship avenue, creating a $1 million annual line of revenue.
• Streamlined operations processes for sponsored email placements by building new internal trafficking tools, resulted in 250% increase in sponsored email revenue.
• Deployed cookie based email capture tools, acquiring 3 million email addresses at an +80% ROI.
• Redesigned coupons SEO pages, resulting in a 10% increase in SEO traffic and an 8% increase in affiliate revenue.
• Managed 3 marketing interns and specialists responsible for maintaining $5 million/yr of email marketing operations.

Owned product across 3 different properties: ClassADrivers.com, ApartmentRatings.com, and SatisFacts. Managed upwards of three individuals across product and design, creating innovative solutions for over 18 million monthly active users.

• Led redesign of job search pages, resulting in a 250% increase in click-through rates.
• Overhauled job application process, including redesign of job details pages and reconstruction of applicant matching algorithms, leading to a 94% increase in conversion rates and a 136% increase in registrations.
• Oversaw technical efforts to increase technical performance of key pages on ClassADrivers, resulting in a 72% decrease in page load times.
• Led the redesign, replatforming, and integration of all ApartmentRatings and SatisFacts B2B products including defining requirements, project timeline, usability testing, beta test structure, and go-to-market strategy.
• Online media and client services company serving 250 million monthly visitors.