Micah Crayton
Las Vegas,NV
Summary
Corporate partnerships professional with extensive experience in building strategic alliances and driving business growth. Known for strong focus on team collaboration and achieving results, adaptable to changing needs. Key skills include asset fulfillment, stakeholder engagement, negotiation, and strategic planning, combined with reliable and results-oriented personality traits. Well-organized and diligent with good communication and team leadership abilities.
Overview
2026
2026
years of professional experience
Work History
Sports Marketing Coordinator
Globe Life
McKinney, TX
06.2022 - 06.2025
- Coordinate marketing initiatives and campaigns with the Dallas Cowboys, Texas Rangers, Los Angeles Lakers, FC Dallas, Atlanta Braves, and Allen Americans
- Manage relationships with key contacts within each sports organization
- Assist in developing and executing sponsorship activations and promotional activities
- Coordinate logistics for sports-related events and promotions, ensuring seamless execution
- Analyze marketing data and performance metrics to optimize campaigns
- Stay informed about industry trends and best practices in sports marketing
- Assist in developing marketing strategies to enhance brand visibility and engagement within the sports sector.
Sports Marketing Intern/Assistant to Basketball Operations
Sunrise Christian Academy Elite Hoops
Bel Aire, KS
08.2021 - 06.2022
- Responsible for assisting in the execution of the strategic marketing planning and initiatives for the Sunrise Christian Hoops programs
- Oversee social media promotions and creative team for the release of content
- Performed outbound calls and managed secured corporate partnerships on behalf of the program
Hospitality Shift Manager
Pei Wei Asian Diner
Plano, TX
06.2017 - 01.2020
- Overseeing the dining room and customer experience
- The specific responsibilities varied below: overseeing front-of-house staff and closing duties, shift planning, supervising & upkeep of guest areas, managing staff training, and interviewing and hiring staff
- Also giving quarterly reports to the CFO and District Franchisees.
Event Specialist Representative
Hewlett-Packard Enterprise/2020 Companies
Wichita, KS
- Partnership Marketing Manager
- Ultimate Fighting Championship
Education
B.A. - Sport Management
Wichita State University
Wichita, KS07.2022
High School Diploma -
Frisco Centennial High School
Frisco, TX06.2018
Skills
- Adobe InDesign
- Premiere/Final Cut Pro
- Photoshop
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Hometown Ticketing
- MailChimp
- Typeform
- TikTok
- Meta
- CPR
- First Aid Certified
- Sponsorship management
- Campaign Development
Accomplishments
- Phi Delta Theta- Interim President, Recruitment Chairmen, and Member of Kansas Delta Chapter (2019-2022)
- Wichita State Student Government Association College of Applied Studies Senator (2020)
- Wichita State University Black Student Union (2018-2022)
- Top Salesman in Region for HP (May 2021, August 2021)
- Globe Life Black History Month Speaker (2024)
Timeline
Sports Marketing Coordinator
Globe Life
06.2022 - 06.2025
Sports Marketing Intern/Assistant to Basketball Operations
Sunrise Christian Academy Elite Hoops
08.2021 - 06.2022
Hospitality Shift Manager
Pei Wei Asian Diner
06.2017 - 01.2020
Event Specialist Representative
Hewlett-Packard Enterprise/2020 Companies
B.A. - Sport Management
Wichita State University
High School Diploma -
Frisco Centennial High School