Michael Sadeddin
Yakima,Wa
Summary
Dynamic Talent Manager with a proven track record at NeoReach, excelling in influencer engagement and social media strategy. Expert in optimizing campaign performance through data-driven insights and cross-functional collaboration. Renowned for building strong creator relationships and driving high engagement rates, while demonstrating adaptability and leadership in fast-paced environments.
Overview
13
13
years of professional experience
Work History
Talent Specialist
NeoReach
Remote, WA
08.2025 - Current
- Lead Meta’s Breakout Bonus Campaign, partnering with Meta’s corporate team to onboard, train, and activate thousands of creators across Facebook and Instagram Reels.
- Build and manage influencer talent pools, developing creator relationships and ensuring high engagement, retention, and payout completion rates.
- Host webinars and workshops alongside Meta’s team to educate creators, drive program adoption, and scale onboarding efficiency.
- Utilize CRM and analytics tools to track performance, identify top creators, and optimize campaign communication and success metrics.
Senior Influencer Marketing Manager / TikTok Shop Strategist
Creator Empire
06.2018 - Current
- Spearhead strategy and execution of influencer and social campaigns including TikTok Shop affiliate programs, live selling, and UGC based campaigns.
- Recruit, coach, and manage creators across tiers (nano to celebrity) to optimize engagement and revenue performance.
- Provide client facing communication and account management, aligning campaign objectives with measurable KPIs.
- Analyze campaign performance data to refine strategies, improve conversion rates, and maximize GMV.
- Collaborate with brands and creators on content creation that aligns with platform trends and resonates authentically with audiences.
- Oversee budget management for influencer campaigns, ensuring efficient allocation of spend.
- Partner cross-functionally with creative, analytics, and paid media teams to execute seamless programs.
- Remote
Sergeant
United States Army Reserves
Yakima, Wa
08.2012 - 08.2022
- Led cross-functional teams with mission first execution, building leaders through structure, training, and accountability.
- Managed logistics for high stakes operations, ensuring precision and timely delivery.
- Honed adaptability, resilience, and clear communication under pressure, skills now leveraged in fast-paced campaign environments.
Influencer Marketing Manager
Mutual of Omaha
01.2015 - 08.2018
- Developed and managed influencer and social campaigns to drive brand visibility, lead generation, and advisor recruitment.
- Built strategic creator collaborations to expand reach and deliver performance outcomes (sales, ROI, CPA).
- Delivered client ready presentations, aligning influencer strategy with core brand objectives.
- Optimized campaign performance using data driven insights to boost ROI and audience engagement.
- Remote
Education
Bachelor of Science - Business Marketing
Montana State University
08.2016
Skills
- Core Skills — Influencer Engagement & Management (paid & earned, multiple tiers)
- Social Media Strategy (TikTok, Instagram, YouTube, Twitch)
- Content Creation & UGC Development
- Client Facing Account Management & Presentations
- Cross-Functional Collaboration (creative, paid media, analytics)
- Project Management & Campaign Execution
- Budget Oversight & Optimization
- Trendspotting & Emerging Platform Expertise
Volunteer Experience
Spread the Cheer, Influencer Marketing, 2023-11, Present, Managed influencer partnerships to drive event engagement and grow nonprofit reach., Built social strategy for expanding brand awareness and cultivating long term partnerships., Refined campaign execution using performance data and trend insights.
Timeline
Talent Specialist
NeoReach
08.2025 - Current
Senior Influencer Marketing Manager / TikTok Shop Strategist
Creator Empire
06.2018 - Current
Influencer Marketing Manager
Mutual of Omaha
01.2015 - 08.2018
Sergeant
United States Army Reserves
08.2012 - 08.2022
Bachelor of Science - Business Marketing
Montana State University