Micayla Wentz
Highlands Ranch,,CO
Summary
Recent marketing graduate with proven success in social media management and content creation. Eager to expand marketing expertise and contribute to impactful marketing initiatives in a dynamic team environment.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Cycling Instructor
Colorado Fitness Headquarters
05.2022 - Current
Social Media Coordinator
Colorado Fitness Headquarters
06.2023 - 09.2023
- Created and filmed "Trainer Tip Tuesday" Reels on Instagram, delivering informative content focused on fitness techniques and wellness tips, significantly boosting user interaction.
- Conducted market research to identify fitness industry trends and brainstormed partnership opportunities with neighboring businesses, enhancing community engagement.
Community and Content Marketing Intern
Burley
04.2024 - 06.2024
- Achieved a 97% customer satisfaction rating by resolving inquiries using Zendesk and responding to social media interactions via Meta Business Suite.
- Increased social media engagement by 122% through strategic content planning on Hootsuite and biweekly TikTok videos created with CapCut.
- Delivered weekly analytic reports using GA4 and Shopify, providing actionable insights to enhance marketing strategies.
VP of Outreach
American Marketing Association
05.2023 - 06.2024
- Cultivated relationships with marketing professionals through proactive networking, expanding the AMA's professional network and opportunities for members.
- Secured influential guest speakers from industry-leading brands such as Spotify, Peloton, Pinterest and The North Face, increasing club membership by 15%.
- Trained and mentored new executive board members, ensuring leadership development within the organization.
Business Tutor
Class Encore- University of Oregon
03.2022 - 06.2024
- Organized and facilitated weekly study groups for up to 45 students pursuing a major or minor in business, which resulted in an average improvement of half a letter grade.
- Enhanced student engagement and retention through the creation of interactive learning activities, resulting in better comprehension of business concepts.
Marketing Intern
The Hult Center for Performing Arts
09.2023 - 12.2023
- Wrote one-page show descriptions utilized by the internal marketing team to craft compelling promotional content, effectively increasing audience interest and driving ticket sales.
- Engaged with patrons during tabling events, generating excitement for the 2024 season and enhancing audience anticipation and attendance.
Retail Associate
Target
10.2018 - 08.2022
Education
Bachelor of Science - Marketing
University of Oregon, Lundquist College of Business
Eugene, OR2024
Skills
- Attention to detail
- Adaptability
- Relationship Building
- Time Management
- Critical Thinking
- Content Creation
- Industry Analysis
- Customer Service
Certification
- Nonprofit Ready Marketing Essentials Certificate
- Spin Instructor Certification
- CRLA Tutoring Certification
Timeline
Community and Content Marketing Intern
Burley
04.2024 - 06.2024
Marketing Intern
The Hult Center for Performing Arts
09.2023 - 12.2023
Social Media Coordinator
Colorado Fitness Headquarters
06.2023 - 09.2023
VP of Outreach
American Marketing Association
05.2023 - 06.2024
Cycling Instructor
Colorado Fitness Headquarters
05.2022 - Current
Business Tutor
Class Encore- University of Oregon
03.2022 - 06.2024
Retail Associate
Target
10.2018 - 08.2022
Bachelor of Science - Marketing
University of Oregon, Lundquist College of Business
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