Michael Adkins
Summary
Results-oriented Marketing Specialist & Graphic Designer proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces consistent branding for high-quality results.
Overview
4
4
years of professional experience
Work History
Marketing Assistant
STAGES St. Louis
03.2022 - Current
- Developed creative design for various print materials, main-stage & academy brochures, banners, signs, e-blasts, cast announcements, company management design, website media, and more.
- Increased consumer reach through Facebook by 632.8% and Instagram by 2,200% in one year at the company.
- Increased customer engagement through Facebook by 488.8% and Instagram by 1,000%.
- Gained over 3,000 followers between Instagram and Facebook in two years.
- Implemented Monday, a project management software to stay organized and on top of tasks.
- Maintained an awareness of all STAGES products, published company information, and current advertising and marketing initiatives.
- Managed web content ranging from textual updates to creating and uploading images.
- Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
- Created content and promotional materials to drive engagement and conversions.
- Utilized Adobe Photoshop, InDesign, Illustrator, Lightroom, and Premiere Pro to design and create various forms of advertisements.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Contributed to weekly team meetings and brainstorming sessions.
- Demonstrated knowledge of guidelines of the Actor's Equity Rule Book.
- Maintained consistent communication with departments such as Box Office, Development, and STAGES Performing Arts Academy, as well as various external vendors.
- Oversaw sales, design, production, and stock of STAGES' merchandise.
- Acted as Interim Marketing Director during absences both long-term and short-term.
Marketing Associate/Graphic Designer
McKendree Metro Rec Plex
06.2021 - 03.2022
- Managed the company website, mobile app, and all social media
- Developed creative design for print materials, brochures, banners, and signs.
- Curated marketing campaigns through Facebook and Google
- Photographed events for marketing collateral
- Collected member data and created a year-long marketing plan based on the insights
Senior Marketing Assistant
Ole Miss Student Housing
09.2020 - 06.2021
- Scheduled digital marketing campaigns for campus organizations
- Created engaging content for Facebook and Instagram.
- Instructed a team of seven Marketing Assistants
- Directed and filmed weekly video tours of the residence halls
- Coordinated the fall move-in with the Director of Marketing
Marketing Assistant
Ole Miss Student Housing
09.2019 - 09.2020
- Developed marketing strategies - both print and digital for the department
- Guided daily tours of the residence halls to prospective students prior to COVID-19
- Advised parents and students of the housing process during the school year and COVID-19
- Contributed to weekly team meetings, brainstorming sessions, and staff appraisals.
- Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Education
Bachelor of Science - Integrated Marketing Communications
University of Mississippi
University, MS05.2021
Skills
- Microsoft Office
- Adobe Creative Suite
- Content Creation
- Copy-Writing
- Photo/Video Editing
- Digital Marketing
- Branding
- Collateral Development
- Event Coordination
- Project Management
Timeline
Marketing Assistant
STAGES St. Louis
03.2022 - Current
Marketing Associate/Graphic Designer
McKendree Metro Rec Plex
06.2021 - 03.2022
Senior Marketing Assistant
Ole Miss Student Housing
09.2020 - 06.2021
Marketing Assistant
Ole Miss Student Housing
09.2019 - 09.2020
Bachelor of Science - Integrated Marketing Communications
University of Mississippi
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