Michael Adler
Hillsborough,NJ
Summary
Highly accomplished and results-driven professional consistently surpassing sales targets with expertise in digital technology, advertising, print services, and document management solutions. Extensive experience in advertising, TV media buying, manufacturing, and sales coordination. Excels in building strong client relationships through personal visitation, telephone contact, networking groups, email follow-up, and cold calling. Specializes in lead-generation for B2B technology sales across multiple industries with a proven track record of acquiring new business. Strengths lie in consultative, solution-based selling of products and services. Adept at building rapport with individuals at all levels and possesses exceptional negotiation skills. Quick to learn, highly communicative, persuasive, and adaptable to any situation.
Overview
27
27
years of professional experience
Work History
Business Development Executive
FortuneInfosys
08.2023 - Current
- Calling on and helping smb’s, (pharma, legal, manufacturing, healthcare & more) selling our customized software, while reducing the cost of software development, as well as providing full24/7 hands on support through diligence and dedication, along with Staffing Augmentation
- Generated new business through various outreach methods in which included cold-calling via phone, email, in-person visitation, networking groups & more
- Used Lead-Generation tools such as Zoom-Info, Seemless AI & Sales Navigator to research prospective clients calling on them and added them to prospect lists, all leading to new business meetings and closing new business as well
- Using CRM’s such as Hubspot, building pipelines and adding and keeping track of all prospects Conducted Teams & Zoom meetings doing presentations and providing demos as well
- Accomplishments: Landed over (25) clients in net-new business in just under a year with an average value of over $30,000 each in new business
Digital Technology Sales Consultant
GAVS Technologies
12.2019 - 05.2023
- Digital Transformation Technology Leader in AI, Cyber-Security, Data Modernization & Predictive Analytics
- New Business Development within the Digital Technology Spectrum, with Lead Generation calling on, selling to, all C Level personal at financial institutions, with small, medium & large sized Hospitals, Healthcare companies, Pharma & Manufacturing companies, as well as other verticals
- Attaining meetings regularly, attending National Trade-Shows & Marketing events, meeting with C-Level personnel, Consulting, Marketing & selling SAS, Cyber-Security, Digital Transformation, Cloud Migration & AI solutions, conducting in person & virtual meetings as well, through a solution, consultative, product and service-based sale, attaining100% New Business Development
- Used CRM’s such as Salesforce, building pipelines and adding and keeping track of all prospects, as well as conducting Teams & Zoom meetings doing presentations and providing demos as well
- Accomplishments: I sold our Data Analytics, product & solution in which provided an amazing way to eliminate tickets and predicted incidents before they took place
- I was able to get GAVS into & penetrated $7 billion dollars plus, Hospital / Healthcare systems, (unlike my predecessors) in which were new business opportunities
- I was able to land a new Healthcare system, bringing in this new account in one quarter, while attaining this $500,000 deal
- I enabled the company to acquire business within multiple healthcare systems, centers, financial institutions & other businesses as well, & as result, I increased revenue in less than (2) years by over a $1 million dollars
Digital Marketing Consultant
WEB.Com
06.2014 - 12.2019
- Worked with the sales and consultation for all forms of Digital Advertising (SEO, SEM, Video & social media) to small and mid-sized companies, producing over100% new business
- Accomplishments: Brought new revenue in new territory in the amount of $500,000, in very first year & continued to acquire new accounts for yearly contracts worth each over $100k
- Reason departed (local office was going to close)
- Increased website traffic by implementing effective search engine optimization strategies.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
Business Technology Sales Executive
Vantage Communications
05.2013 - 05.2014
- I worked with the sale of VoIP, CRM, VCC and other SAS to all different size companies, out of a PA office
- Vantage is a UC, with patented innovations in Artificial Intelligence and Communications software that are already familiar to most
- I sold, a hosted cloud solution & service, to small to medium sized companies
- (NJ office never materialized like was first discussed to have)
- Accomplishments: The business that I have brought in successfully was100% New Business Development, ($325,000 in new business), selling to IT, CEO’s, VP’s, Presidents & more
New Business Development Executive
Bertl, Inc.
09.2011 - 04.2013
- Sold Online Subscription Services to all Technology companies
- Most of the Business was new Business, but daily account management was a necessity as well
- Called on CEOs, CFOs, Presidents, Owners & more
- Accomplishments: Increased earnings in first (6) months by20%, bringing in an additional $300,000 in new revenue, in that time, while cold calling for New Business
- I provided Data Analysis reports in which provided real-time data used to make smart buying decisions while comparing products used by C-level decision makers on our subscription portal
- (Departed because company was sold and bought out, and closed)
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
Advertising Media Consultant
Super Media, Inc.
01.2008 - 08.2011
- Worked with Google, as well as with the selling of SEO, SEM - Online Optimization, Pay for Call/Click, both online & Print, sold online video and direct mail to all different sized companies
- Accomplishments: Accelerated earnings by100% through successfully defining / executing client needs
- Was able to close new business on a regular basis, each month, staying above average with all quotas surpassed
- Increased new business sales within existing client base by over $500,000
- Took immediate, decisive steps that repaired damaged relationships from prior sales rep(s), rebuilt trust and cemented loyal customer partnerships, to increase sales, to existing and new customers
- After only one month into tenure, I led the division in New Business Sales, achieving over200% of quota for a (2) month period
- (Departed because company filed for Chapter11)
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Doc. Management Sales Specialist
Northern Business Systems
01.2004 - 12.2007
- Consulted with businesses & clients to provide analysis and cost reduction options for document management output, working with managed print services, on various company’s networks, analyzing printers, copiers & fax, overall output & increased overall production & efficiency
- Provided software and hardware solutions and sales of multifunctional network printers, copiers, faxes and scanners
- Developed new accounts and expanded sales in existing accounts
- Accomplishments: Developed new business by increasing earnings by over70% through the suggestion of new products, software, and hardware
- Sales rep of the Month3 consecutive months
- Sold to mid to large size attorneys /law firms
- Sold to fortune1000 companies, Ceo’s, Cfo’s, Purchasing Managers, Facility Coordinators, IT & HR, achieving100& new business in my territory
- (Departed because company was merging with a competitor)
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Built strong client relationships through consistent communication and effective problemsolving.
- Provided first-rate service to all customers and potential customers.
Document Imaging Sales Specialist
Ricoh Business Systems
06.1998 - 12.2003
- Built relationships and partnered with business clients through face-to-face selling, to all sized businesses
- Presented and executed solution analysis on all document management output
- Was one of the first to sell a document backup and storage retrieval system(s)
- Sold multifunctional network printers/copiers, faxes and scanners& more!
- Accomplishments: Increased sales revenue from $25,000 to $800,000 within first two and a half years in territory
- I was one of the first to sell our E-cabinet product, in which managed data & was a Data Storage, backup & Retrieval system as well
- Sold in territory100% new business, creating the business on my own through face-to-face cold calling, networking events, chamber of commerce events & referrals from my existing new business accounts
- The accounts that I sold to included accounts such as Universities, Law Firms, Medical Companies, Real Estate & Title Companies, Contractors, Healthcare organizations & more
- Renovated a non-existing territory, resulting in a95% increase in new business
- Achieved $100,000 club for the month on several occasions
- Sales Rep of the Month, (6) times, in a (2) year period
- Built strong client relationships through consistent communication and effective problemsolving.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
Education
Bachelor of Arts - Communications, Business Science
College of New Jersey
New York MetroSkills
- HubSpot, Salesforcecom (Used the most), Siebel, Sherpa, Vantage CRM; MS Office (Word/Excel/PowerPoint/Access/Project), Zoom-Info, Discover Org, Google Adword Certified & more
- Sales and marketing
- Team leadership
- Decision-making
- Customer satisfaction
- Customer relationship management
- Relationship building
- Sales presentations
- Business development and planning
- Business development
- Team collaboration
- New business development
- Negotiations
Training
Tom Hopkins, Miller-Heiman, SPIN (methodology) & several others as well.
Timeline
Business Development Executive
FortuneInfosys
08.2023 - Current
Digital Technology Sales Consultant
GAVS Technologies
12.2019 - 05.2023
Digital Marketing Consultant
WEB.Com
06.2014 - 12.2019
Business Technology Sales Executive
Vantage Communications
05.2013 - 05.2014
New Business Development Executive
Bertl, Inc.
09.2011 - 04.2013
Advertising Media Consultant
Super Media, Inc.
01.2008 - 08.2011
Doc. Management Sales Specialist
Northern Business Systems
01.2004 - 12.2007
Document Imaging Sales Specialist
Ricoh Business Systems
06.1998 - 12.2003
Bachelor of Arts - Communications, Business Science
College of New Jersey
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