Michael Afuso
Laguna Niguel,CA
Summary
Sales and marketing leader with strong track record of driving growth and enhancing market presence. Adept at developing strategic initiatives and fostering collaborative environment. Proven skills in team leadership, brand management, and client relationship building. Known for adaptability and delivering consistent results in dynamic markets.
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth. Experienced with leading transformative sales and marketing strategies to drive substantial business growth. Utilizes data-driven insights and creative approaches to optimize market reach and customer engagement. Track record of fostering collaborative teams and achieving significant revenue milestones.
Overview
11
11
years of professional experience
Work History
President of Sales and Marketing
Ohana Digital Marketing Group
01.2022 - Current
- Spearheaded the launch of new products, driving significant growth in both sales and brand awareness by 40% increase in revenue.
- Implemented innovative pricing strategies to maximize profitability while maintaining a competitive edge in the market.
- Enhanced company reputation by delivering exceptional customer service and support throughout the entire sales process.
- Streamlined internal processes for improved efficiency and productivity in the sales department.
- Built strong relationships with key industry partners to expand company reach and market share.
- Developed data-driven marketing strategies that led to increased lead generation and customer acquisition.
- Drove improvements in customer retention rates by implementing effective loyalty programs aimed at deepening consumer engagement.
Account Sales Executive
Solar Energy Partners
01.2021 - 01.2023
- Developed and implemented sales strategies to increase revenue.
- Mentored junior sales executives, fostering a culture of continuous learning and growth within the team.
- Enhanced client satisfaction by providing personalized solutions and support for their business needs.
- Exceeded quarterly sales by 35% targets consistently through diligent prospecting and effective account management strategies.
- Utilized CRM tool for account management, opportunity tracking, task management and logging and maintained key customer data.
- Negotiated contracts with clients, ensuring mutually beneficial terms and conditions for long-term partnerships.
- Developed customized proposals for high-value prospects, tailoring solutions according to their specific requirements.
- Increased sales revenue by developing and maintaining relationships with key clients.
- Worked within specific geographic territory to cultivate new prospects, cross-sell solutions, reach goals, and close sales.
National Wholesales Manager
Medterra Marketing Group
04.2018 - 01.2021
- Negotiated favorable contract terms with clients, securing long-term business relationships and contributing to the company''s bottom line.
- Optimized territory coverage, effectively allocating resources to maximize sales potential across various regions.
- Streamlined communication channels within the team for enhanced collaboration and information sharing among members.
- Led sales presentations and product demonstrations, showcasing unique value proposition to potential clients.
- Retained key accounts by 98% through proactive relationship management and addressing customer concerns promptly.
- Reduced customer churn rate by implementing effective account management techniques and prioritizing customer issues resolution.
- Conducted market research studies to gather valuable insights on consumer preferences that guided decision-making processes.
- Exceeded quarterly targets consistently by identifying new business opportunities and executing targeted marketing campaigns.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Attended industry events and conventions to expand sales opportunities.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
Owner/Sales Director/Publisher
Best Version Media
06.2013 - 04.2018
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by 99% satisfaction rate implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained and managed a high-performing team of employees dedicated to achieving company goals.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Generated revenues yearly and effectively capitalized on industry growth.
Education
Bachelor of Science - Hospitality And Restaurant Management
University of Nevada
Las Vegas, NV08.1991
Skills
- Key Account Management
- Revenue Growth
- Partnership Development
- Competitive Analysis
- Strategic Planning
- Performance Tracking through Salesforce
- Customer Service
- Problem-Solving
- Product Promotion
Accomplishments
- Exceeded sales quota by 35% and more by developing sales strategies with 100% accuracy and efficiency.
- Achieved high sales results through effectively leveraging network and pursuing C-level decision makers prospects.
- Utilized effective communication with customers which resulted into profitable business solutions.
Timeline
President of Sales and Marketing
Ohana Digital Marketing Group
01.2022 - Current
Account Sales Executive
Solar Energy Partners
01.2021 - 01.2023
National Wholesales Manager
Medterra Marketing Group
04.2018 - 01.2021
Owner/Sales Director/Publisher
Best Version Media
06.2013 - 04.2018
Bachelor of Science - Hospitality And Restaurant Management
University of Nevada
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