MICHAEL ALEXANDER
Summary
Creative Project Manager with extensive experience at Universal Music Group, generating over $15 million in D2C revenue through effective merchandising strategies. Skilled in cross-functional team coordination and budget management, with a focus on transforming cultural insights into impactful brand narratives. Proven ability to enhance audience engagement and improve product performance.
Overview
13
13
years of professional experience
Work History
Creative Project Manager (Contract)
ISO SUPREMACY
Los Angeles
06.2023 - 06.2025
- Directed product and merchandising strategy for global touring, apparel, and experiential campaigns, integrating brand storytelling with sales performance.
- Managed an internal creative team of 10 to 20 team members. Served as the point of contact for internal and external stakeholders. Held a weekly meeting to assure workflow and data points.
- Led the global touring merchandise strategy, overseeing line planning, product buying, creative direction, production, logistics, and on-site sales across the US, EU, UK, and AUS tour routings.
- Owned Go-to-Market (GTM) strategy for the artist brand NUWO, from pop-up production (fabrication, vendors, talent/VIP, merch ops) through a follow-up e-commerce release of event and quick-strike apparel, amplifying reach with earned press from Forbes and Highsnobiety.
- Partnered with major brands (Apple, YouTube, Red Bull, Billionaire Boys Club, and Wonderland Magazine) on cultural collaborations and limited-edition product launches, connecting fans to brand stories.
- Managed $250K+ budgets, negotiated contracts (NDAs, SOWs), and coordinated cross-functional workflows with creative, production, marketing, and logistics teams.
- Translated cultural insights into actionable merchandising concepts and experiential retail moments that deepened audience engagement for album and touring campaigns.
Senior Manager, E-Commerce & Label Services
UNIVERSAL MUSIC GROUP
Philadelphia
08.2021 - 06.2023
- Drove assortment strategy and creative merchandising for 20+ artist storefronts, generating over $15 million in D2C revenue across apparel, accessories, and music product lines.
- Designed and implemented line plans for evergreen products and limited-edition drops tied to live events and album campaigns, driving fan engagement and cultural buzz.
- Led cross-functional collaboration between merchandising, creative, production, and marketing to align product strategy with consumer and cultural trends.
- Oversaw product readiness from ideation to market launch, ensuring on-time delivery and alignment with brand positioning.
Manager, E-Commerce & Label Services
UNIVERSAL MUSIC GROUP
Philadelphia
06.2019 - 08.2021
- Managed merchandising setup, SKU creation, and assortment execution for Capitol Records, Motown, and Virgin Music Group artists.
- Coordinated with production and creative teams to ensure that product storytelling, imagery, and packaging reflected each artist’s visual identity.
- Expanded digital merchandising across global retail and digital channels, optimizing sell-through, conversion performance, and operational accuracy.
- Researched and recommended trend-driven apparel silhouettes, color stories, and graphic directions for upcoming album rollouts.
- Strengthened global storytelling through refined product photography, packaging, and consumer-facing content.
Manager, Creative (Contract)
LOST KIDS
Los Angeles
12.2017 - 02.2019
- Developed and executed seasonal apparel assortments, supporting global touring across North America, Europe, and Australia.
- Built visual merchandising and pop-up retail concepts that elevated product storytelling and commercial performance.
- Collaborated with store management to design effective store layouts that optimized customer flow and product visibility.
- Implemented promotional display executions that aligned with seasonal campaigns, boosting sales during peak periods.
- Managed inventory management processes, ensuring timely replenishment of merchandise to meet customer demand.
- Monitored and adjusted visual displays to reflect current trends and brand initiatives, driving customer interest.
- Maintained a clean and organized stockroom, improving efficiency in product retrieval and presentation.
- Utilized customer feedback to refine visual presentation strategies, enhancing overall shopping experience.
Apparel & Visual Associate
NIKE, INC.
Hanover
03.2012 - 09.2016
- Responsible for floor layout changes, overnight window/stores marketing changes, and in-store digital experience.
- Collaborated with store management to design effective store layouts that optimized customer flow and product visibility.
- Implemented promotional display executions that aligned with seasonal campaigns, boosting sales during peak periods.
- Monitored and adjusted visual displays to reflect current trends and brand initiatives, driving customer interest.
- Utilized customer feedback to refine visual presentation strategies, enhancing overall shopping experience.
Education
Bachelor of Science - Business Administration – Management
University of Baltimore – Merrick School of Business
Baltimore, MD01.2017
Skills
- Creative project management
- Experiential marketing and brand activations
- Creative asset trafficking & approvals
- Cross-functional team coordination
- Global assortment strategy and seasonal planning
- Budget and P&L management
- Vendor negotiation and contract management
- E-commerce and D2C strategy
- Creative brief and presentation development
- Strategic brand partnerships
- Video and photography production
- Metrics reporting
- Shopify Plus
- Mondaycom
- Slack
- Adobe CS
- Google Workspace
- Microsoft 365
- Keynote
Timeline
Creative Project Manager (Contract)
ISO SUPREMACY
06.2023 - 06.2025
Senior Manager, E-Commerce & Label Services
UNIVERSAL MUSIC GROUP
08.2021 - 06.2023
Manager, E-Commerce & Label Services
UNIVERSAL MUSIC GROUP
06.2019 - 08.2021
Manager, Creative (Contract)
LOST KIDS
12.2017 - 02.2019
Apparel & Visual Associate
NIKE, INC.
03.2012 - 09.2016
Bachelor of Science - Business Administration – Management
University of Baltimore – Merrick School of Business