Michael Alvarez
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
16
16
years of professional experience
Work History
Brand Partnerships Manager
Producer Entertainment Group
09.2023 - Current
- Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
- Demonstrated leadership skills in managing projects from concept to completion.
- Championed diversity and inclusion efforts within the workplace, resulting in an inclusive environment that fostered creativity and innovation among employees from various backgrounds.
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Controlled costs to keep business operating within budget and increase profits.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Developed and maintained relationships with customers and suppliers through account development.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Accomplished multiple tasks within established timeframes.
- Improved marketing to attract new customers and promote business.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Strengthened communication skills through regular interactions with others.
- Organized and detail-oriented with a strong work ethic.
SERV Vodka Brand Manager
Producer Entertainment Group
05.2021 - 09.2023
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Conducted research and analysis to determine brand positioning and messaging.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Directed design and media teams to develop high-quality creative assets.
- Created and managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Worked effectively in fast-paced environments.
Contractor
Fineapple Couture, LLC
05.2019 - 05.2021
- Developed detailed project proposals that effectively communicated scope, timeline, and deliverables to clients.
- Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
- Negotiated fees and contracts to reach mutually beneficial agreements with clients.
- Established long-term relationships with clients, resulting in increased repeat business.
- Delivered high-quality work on time and within budget, earning positive feedback from clients.
- Collaborated with cross-functional teams to ensure seamless project execution and delivery.
ACCOUNT EXECUTIVE
CBS Corporation
02.2014 - 08.2019
- Drive $10 million annual sales from diverse client portfolio with innovative local & national opportunities delivering on investor goals
- Manage accounts across 25+ broadcast TV stations in 17 markets through a team of assistants.
ACCOUNT EXECUTIVE
Cox Media
03.2012 - 02.2014
- Negotiate & manage advertising campaigns for 20+ broadcast TV stations
- Exceed client expectations through understanding goals & customizing media campaigns that drive revenue & leverage ABC, NBC, FOX, CBS, TheCW, & MyNetwork capabilities.
SALES ASSISTANT
CBS Corporation
03.2011 - 03.2012
- Manage day to day business of $35 million annual sales.
STORE MANAGER, EXECUTIVE TEAM LEADER - GUEST EXPERIENCE
Target Corporation
02.2010 - 11.2010
- Hire, train, & develop front end team to operate and offer a brand experience at the first store in New York City
- Develop four assistant guest service leaders to manage 100+ team members in effective & safe POS experience.
MERCHANDISE PRESENTATION BUSINESS ANALYST, HOUSEWARE & KITCHENWARE
Target Corporation
09.2008 - 02.2010
- Design merchandise blueprints guiding all 1700+ stores on presentation
- Maximize inventory, fixtures, and marketing to meet store profile & guest demand
- Conceive diverse merchandise concepts birthing Urban, Hispanic, & Latinx strategy.
Education
B.A. Mass Communication and Journalism -
DEPAUL UNIVERSITY
Chicago, IL06.2008
Intern Broadcast Media -
EMMA L. BOWEN FOUNDATION SCHOLAR
New York City, NY06.2008
Skills
- On-Site Activation: Fundraisers, Trade Shows, & College Fairs
- Social Media Producer: Advertisements, Documentaries, & Music Videos
- Proposal Development
- Budgeting and Allocation
- B2C Marketing
- Strategic Planning
- Brand Development
- Marketing Strategy Development
- Influencer Marketing
- Social Media Marketing
- Strategic Marketing
- Relationship Building
- Spanish & Italian: Conversational
Timeline
Brand Partnerships Manager
Producer Entertainment Group
09.2023 - Current
SERV Vodka Brand Manager
Producer Entertainment Group
05.2021 - 09.2023
Contractor
Fineapple Couture, LLC
05.2019 - 05.2021
ACCOUNT EXECUTIVE
CBS Corporation
02.2014 - 08.2019
ACCOUNT EXECUTIVE
Cox Media
03.2012 - 02.2014
SALES ASSISTANT
CBS Corporation
03.2011 - 03.2012
STORE MANAGER, EXECUTIVE TEAM LEADER - GUEST EXPERIENCE
Target Corporation
02.2010 - 11.2010
MERCHANDISE PRESENTATION BUSINESS ANALYST, HOUSEWARE & KITCHENWARE
Target Corporation
09.2008 - 02.2010
B.A. Mass Communication and Journalism -
DEPAUL UNIVERSITY
Intern Broadcast Media -
EMMA L. BOWEN FOUNDATION SCHOLAR
Similar Profiles
RUSLAN TUAEVRUSLAN TUAEV
Music Publishing Intern at Producer Entertainment GroupMusic Publishing Intern at Producer Entertainment Group
Sean CurtinSean Curtin
Intern at Escape Artists EntertainmentIntern at Escape Artists Entertainment
Jose BenitezJose Benitez
Insurance Agent at Universal Producer GroupInsurance Agent at Universal Producer Group