Michael-Ann Cox
Grove City
Summary
Professional with 15 years of experience in marketing and program management. Expertise in developing outreach strategies that enhance brand visibility and foster community relationships. Proficient in social media management, content creation, and event coordination. Strong background in customer service and leadership, with a focus on delivering measurable results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Community Marketing Representative III
CareSource
02.2025 - Current
- Supported enrollment and retention strategy for Medicare Dual and Medicaid enrollees to achieve membership goals.
- Cultivated relationships with community influencers to drive systemic changes within membership base.
- Contributed to development of educational and enrollment opportunities with community organizations and government agencies.
- Assisted in implementing community outreach strategies while ensuring compliance with state and federal regulations.
- Collaborated cross-functionally to develop strategies for enhanced member engagement with various internal teams.
- Conducted presentations and marketing activities in line with approved guidelines and regulatory requirements.
Community Development Analyst
Aetna, a CVS Health Company
11.2021 - 01.2025
- Conducted outreach activities for chronically ill MyCare Ohio members within five counties in Central Ohio.
- Planned events and programs supporting education on Medicaid, Medicare Duals, and Behavioral Health initiatives.
- Provided chronic disease prevention education while promoting health screenings and vaccinations.
- Organized member meetings following CMS guidelines to facilitate constructive feedback collection.
- Collaborated with various teams to enhance member engagement and service outcomes effectively.
- Built relationships with local influencers to broaden outreach efforts within the community.
- Developed partnerships with In-Network providers to enhance health outcomes through educational gatherings.
- Produced Public Service Announcements in partnership with local radio stations promoting health initiatives.
Marketing and Community Engagement Manager
Easterseals Central and Southeast Ohio
02.2019 - 11.2021
- Increased agency visibility by establishing new relationships across served regions.
- Implemented engagement plans to drive strategic market growth within communities.
- Directed all marketing efforts for fundraising events while adhering to budget constraints.
- Coordinated community event planning and staging for optimal outreach.
- Managed social media communications to promote Easterseals' mission effectively.
- Produced e-blasts targeting constituents to share updates on programs and events.
- Partnered with local leaders to assess community needs and opportunities for development.
- Expanded Dolly Parton Imagination Library program from 800 to 12,000 in eight months.
Program Manager
Easterseals Central and Southeast Ohio
07.2017 - 02.2019
- Directed adult day service program catering to individuals with disabilities, ensuring regulatory compliance.
- Handled comprehensive office management duties, including supervising staff and managing payroll.
- Maintained up-to-date client records as per state and county guidelines, overseeing necessary training.
- Engaged families to ensure health determinants were met while providing HEDIS education support.
- Expanded community engagement efforts to boost program visibility and fulfill inclusion objectives.
- Proactively identified operational risks, developing mitigation strategies to enhance outcomes.
- Optimized program budget for effective resource allocation and financial oversight.
- Doubled client base within first year; highlighted in Mount Vernon Daily News for positive community influence.
Business Development Manager
Pat O'Brien Chevrolet
09.2014 - 09.2017
- Resolved customer issues for largest Chevrolet dealerships in Northeast Ohio.
- Spearheaded marketing campaigns to enhance online presence across five stores via social media.
- Produced engaging website content to maintain freshness and relevance.
- Planned quarterly community events to strengthen relationships with local consumers.
- Developed processes for successful quarterly General Motors sales and service audits.
- Created and led initiatives for continuous improvement in sales and service departments.
- Facilitated new employee training and provided leadership support as needed.
Client Care Manager
Options for Senior America
08.2011 - 08.2014
- Managed comprehensive applicant screening and background checks for all potential care providers.
- Created marketing materials to enhance organizational visibility and outreach.
- Assigned cases based on care provider expertise and patient requirements.
- Collaborated with families and caregivers to address social determinants of health needs.
- Educated families on health outcomes per HEDIS measures, promoting essential appointments and follow-ups.
- Processed payroll while overseeing a roster of 150 active care providers.
- Ensured compliance with mandatory state regulations governing home healthcare services.
- Provided exceptional customer service by addressing patient inquiries and resolving concerns.
Education
Diploma - undefined
Hilliard Davidson High School
01.1995
Skills
- Strategic Relationship Building
- Sales leadership
- Microsoft Excel proficiency
- Customer relationship management
- HEDIS expertise
- Microsoft PowerPoint skills
- Supervisory experience
- Office administration
- Microsoft Office suite
- Account management
- Developmental disabilities knowledge
- Accounts payable management
- WordPress development
- Inside sales strategies
- Fundraising initiatives
- Office management skills
- Social media strategy
- Administrative expertise
- Business development acumen
- Organizational abilities
- Email marketing campaigns
Certification
- Health Insurance License February 2022 to August 2026
- Mental Health First Aid Ohio Certified August 2023 to August 2025 The Mental Health First Aid course equips individuals to recognize the signs of a mental health or substance use. It provides the tools and confidence to take action and help.
Additional Information
- Board and Committees:
- Whitehall Park YMCA Board Member
- Urban Food Collective Committee Member
- Elevated Wellness Medical Center Board Member
- Remote Area Medical Committee Member
- Franklin County Office on Aging Committee Member
Timeline
Community Marketing Representative III
CareSource
02.2025 - Current
Community Development Analyst
Aetna, a CVS Health Company
11.2021 - 01.2025
Marketing and Community Engagement Manager
Easterseals Central and Southeast Ohio
02.2019 - 11.2021
Program Manager
Easterseals Central and Southeast Ohio
07.2017 - 02.2019
Business Development Manager
Pat O'Brien Chevrolet
09.2014 - 09.2017
Client Care Manager
Options for Senior America
08.2011 - 08.2014
Diploma - undefined
Hilliard Davidson High School
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