Michael Beale
Glen Cove,NY
Summary
Hardworking Associate Director knowledgeable about business practices in the Programmatic Advertising industry. Adept at supporting and enhancing operations with a decisive leadership style and strategic approach to decision making.
Overview
8
8
years of professional experience
Work History
Associate Director
Wunderkind
01.2023 - Current
- Promoted to Associate Director - "Team Lead" in March '24
- Lead teams of 11 Account Managers and Associates across 3 markets, serving as direct point of escalation and support
- Work cross-functionally with sales, design, product and engineering throughout campaign lifecycle to ensure client satisfaction, while simultaneously identifying areas of opportunity to scale revenue
- Lead Weekly and Bi-weekly team meetings, ensuring process and workflow updates are give in an in-person setting to foster alignment across all functions
Programmatic Account Manager
Wunderkind
10.2021 - Current
- Serve as the technical lead day-to-day POC for ad agency relationships on campaign management
- Present insights, data & campaign metrics during client meetings, wrap reports and QBRs
- Ensure on time & ease of launch for clients for all Wunderkind offerings
- Provide regularly scheduled communications and campaign updates with clients and internal stakeholders
Supervisor, Programmatic Media
PHD
10.2019 - 10.2020
- Strategize, develop and execute omnichannel programmatic media buys through multiple DSPs for automotive client in order to achieve desired KPIs
- Manage Programmatic campaigns from launch to wrap across 3-4 DSP’s, ensuring correct execution of budget and evaluating campaign performance to ensure tactics are optimizing to proper KPI’s
- Develop effective working relationships with larger team, including investment, strategy, field and marketing science teams
- Evaluate new platform, data and inventory partners within the programmatic space
Associate / Manager, Programmatic Media
Publicis Health Media
04.2017 - 10.2019
- Strategize, develop and execute omnichannel programmatic media buys through multiple DSPs for pharmaceutical clients in order to achieve desired KPIs
- Review historical data sets and trends to optimize client campaigns for enhanced performance and reporting deliverables
- Responsible for onboarding, managing and training junior team members across multiple lines of business
- Hold bi-weekly brainstorm sessions with Search, Social and SEO teams to develop platforms approach to buying and planning
- Support Campaign Manager in reporting, analysis and tactical recommendations
Education
Communication Studies
State University of New York at Cortland
Cortland, NY05.2014
Skills
- Strategic leadership
- Coaching and Mentoring
- Analytical Thinking
- Relationship Building
- Team Collaboration and Leadership
- Critical Thinking
- Technical implementation
Timeline
Associate Director
Wunderkind
01.2023 - Current
Programmatic Account Manager
Wunderkind
10.2021 - Current
Supervisor, Programmatic Media
PHD
10.2019 - 10.2020
Associate / Manager, Programmatic Media
Publicis Health Media
04.2017 - 10.2019
Communication Studies
State University of New York at Cortland
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