Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
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Michael Beaudoin

Evanston,IL

Summary

Accomplished business executive with comprehensive marketing and advertising experience. Demonstrated ability to translate the company mission and strategy into daily operations and project management, achieving business results and ensuring long-term success.. An engaged leadership style, able to motivate and foster a collaborative atmosphere within teams at all levels of management.

Overview

29
29
years of professional experience

Work History

Crew Member

Trader Joe's
02.2023 - Current
  • Deliver exceptional customer service to foster positive atmosphere for customers.

Associate Director of Client Services

Celtic Chicago
01.2022 - 01.2023

Daubert Chemical Account

  • Initiated and cultivated strong client relationships, resulting in increased assignments and revenue.
  • Sold in a new creative campaign and media plan for one of the client's latest breakthrough products.

Sr. Director of Marketing and Brand Management

Shedd Aquarium
06.2019 - 01.2022
  • Oversaw marketing and sales initiatives to enhance gate attendance and elevate brand awareness for the Aquarium, alongside its conservation and educational programs.
  • Delivered sales results of 8% growth for both Illinois and out-of-state group attendance.

Management Director

Marsh Brand Partners
06.2015 - 05.2019

Eckrich Account

  • Developed a new strategic positioning centered around the Eckrich brand proposition and core consumer insight, leading to a new creative campaign and national launch.
  • Executed and supervised marketing plan to boost brand recognition and engagement

Management Director

FCB Chicago
06.2012 - 07.2015

Anheauser-Busch, Meow Mix & Cox Communications Accounts

  • Managed brand shopper marketing activations across brewer's key brands (Budweiser, Stella Artois & Corona).
  • Developed a new strategic communication platform for the launch of Meow Mix's new treats product "irresistible" including a new creative campaign across digital, social, broadcast, promotions and shopper marketing.
  • Drove year-over-year revenue growth for Cox Business (12% in 2012 and 11% in 2013) utilizing broadcast, digital, social and direct mail tactics

Management Director

FCB Chicago
01.2000 - 05.2012

MillerCoors Account

  • Spearheaded the marketing efforts for Poor Light and Miller Lite brands, focusing on fully integrated advertising campaigns.
  • Developed brand repositioning for Coors Light assisting in continues volume and market growth for seven consecutive years while surpassing Budweiser as the #2 brand in the U.S. in 2011
  • Acquired and managed the Miller Lite brand increasing overall revenue by 30% with a total of $10M in fees.

Senior Account Executive

Draftworldwide
01.1997 - 01.2000

Pharmacia Account

  • Facilitated and cultivated the initial stages of the pharmaceutical client relationship, ultimately growing the business from $500k to $2.4M.
  • Identified opportunity for a robust loyalty program for the Ambient product leading to increased sales.
  • Assisted in obtaining the new Celebrex drug assignment increasing revenue by 45%.

Education

Bachelor of Arts - Business Management

Michigan State University
East Lansing, MI

Skills

  • Brand Management
  • Creative Stewardship
  • Project Management
  • Collaboration & Influence
  • Results Driven
  • Relationship Building

Affiliations

  • Northminster Presbyterian Deacon (current)
  • Northminster Presbyterian Deacon Council President (2020)
  • Herbert Birch Services & Women's Intercommunity AIDS Resource Counselor (NY)
  • Camp Starlight AIDS Resource Counselor (OR)

Accomplishments

  • Received the FCB Humanitarian Award (2008)
  • Elected to the FCB Leadership Council (2010)
  • Effie Award - Coors Light brand repositioning reversing a multi-year volume decline (2006)
  • Mercatus Gold Medal - Coors Light recognized for best global marketing within worldwide network (2012)
  • Tempo Award - Cox Business B2B strategy and creative campaign resulting in a 26% YTD increase (2013)

Timeline

Crew Member

Trader Joe's
02.2023 - Current

Associate Director of Client Services

Celtic Chicago
01.2022 - 01.2023

Sr. Director of Marketing and Brand Management

Shedd Aquarium
06.2019 - 01.2022

Management Director

Marsh Brand Partners
06.2015 - 05.2019

Management Director

FCB Chicago
06.2012 - 07.2015

Management Director

FCB Chicago
01.2000 - 05.2012

Senior Account Executive

Draftworldwide
01.1997 - 01.2000

Bachelor of Arts - Business Management

Michigan State University