MICHAEL BENAVIDEZ
LONG BEACH,CA
Summary
Dynamic Sales Manager with a proven track record at Lazy Cow Media, excelling in team leadership and performance analysis. Achieved a remarkable 60% closing rate while nurturing client relationships. Expert in CRM management and negotiation, driving sales strategies that consistently exceed targets and foster growth.
Overview
11
11
years of professional experience
Work History
Sales Manager
Lazy Cow Media
Remote, CA
01.2023 - Current
- Manage and lead the front-end sales team to consistently meet and exceed KPIs.
- Review and evaluate phone calls for quality and performance improvements.
- Facilitate and host meetings between front-end sales and management teams.
- Collaborate with the onboarding team to coordinate schedules and implement necessary adjustments.
- Oversee PTO and sick day management to ensure adequate team coverage.
Sales Representative
Lazy Cow Media
Remote, CA
03.2023 - 01.2024
- Managed high-volume calendar, averaging 26 sales calls daily.
- Maintained closing percentage of 60%, exceeding industry average of 40%.
- Achieved average weekly sales closures of 30 deals, surpassing industry average of 25.
- Conducted client follow-ups to nurture relationships and secure ongoing business.
- Oversaw CRM system (GoHighLevel) for tracking leads, sales, and client interactions.
Account Executive
Yelp
Remote, CA
02.2022 - 03.2023
- Company Overview: Remote, CA
- Upsold and cross-sold Yelp products and services to existing clients, maximizing revenue.
- Conducted cold calls and follow-ups with prospective customers to ensure satisfaction and retention.
- Built and maintained a sales pipeline aligned with monthly, quarterly, and annual goals.
- Delivered presentations to mid- to large-sized groups via phone.
- Proficient in Salesforce for sales tracking and customer management.
- Recommended tailored solutions based on product knowledge to meet client needs.
- Remote, CA
Enrollment Adviser
Academy of Responsible Tattooing
Remote, CA
08.2017 - 02.2022
- Company Overview: Remote, CA
- Initiated contact with prospective students and scheduled appointments.
- Maintained timely follow-ups via phone and email to nurture leads.
- Consistently exceeded monthly and quarterly enrollment goals.
- Organized and maintained accurate student databases.
- Developed long-term relationships with students and educational partners.
- Remote, CA
Insurance Broker
Global Guard Insurance
Long Beach, CA
09.2016 - 08.2017
- Company Overview: Long Beach, CA
- Negotiated and persuaded decision-makers to close insurance deals.
- Developed creative problem-solving approaches to independently meet client needs.
- Conducted virtual and in-person sales, engaging decision-makers in fast-paced settings.
- Maintained client relations and upsold additional policies (home, renters, commercial).
- Supported insurance underwriting by understanding company qualifications and policies.
- Long Beach, CA
Operations Manager
Gustus Vitae
Pasadena, CA
08.2014 - 09.2016
- Company Overview: Pasadena, CA
- Oversaw day-to-day operations across production, logistics, and compliance to ensure smooth business functioning and alignment with strategic goals.
- Managed full-cycle bookkeeping, including accounts receivable/payable and payroll processing, ensuring accuracy and timely financial reporting.
- Led product development initiatives and maintained rigorous quality control standards across all product lines.
- Maintained compliance with health regulations, coordinated successful health audits, and managed recall readiness and Non-GMO certification programs.
- Negotiated competitive pricing and contracts with vendors, reducing procurement costs and improving supplier relations.
- Directed logistics operations for both domestic and international shipments, optimizing delivery schedules and reducing transit delays.
- Facilitated weekly cross-departmental leadership meetings to review performance metrics, align on goals, and forecast operational needs.
Skills
- Negotiation skills
- Communication skills
- Problem solving
- Presentation skills
- CRM management
- Sales strategy
- Performance analysis
- Team leadership
Timeline
Sales Representative
Lazy Cow Media
03.2023 - 01.2024
Sales Manager
Lazy Cow Media
01.2023 - Current
Account Executive
Yelp
02.2022 - 03.2023
Enrollment Adviser
Academy of Responsible Tattooing
08.2017 - 02.2022
Insurance Broker
Global Guard Insurance
09.2016 - 08.2017
Operations Manager
Gustus Vitae
08.2014 - 09.2016
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