Summary
Overview
Work History
Education
Skills
References
Websites
Backstory
Timeline
Generic
Michael Bennett

Michael Bennett

New Egypt,NJ

Summary

Dynamic Copywriter with a proven track record at Publicis Groupe, enhancing brand visibility through innovative content creation and marketing communications expertise. Excelled in collaborating with creative teams, boosting engagement through unique content and strategic promotions. Skilled in proofreading and editing, ensuring content excellence. Demonstrates exceptional team contribution and articulate communications, driving successful marketing campaigns.

Overview

1
1
year of professional experience

Work History

Copywriter

Publicis Groupe/Colab
New York, NY
07.2024 - Current
  • Wrote copy for client advertising campaigns.
  • Utilized content management systems to publish and update web content efficiently.
  • Maintained brand consistency across all written materials.
  • Created engaging headlines that capture reader attention quickly.
  • Generated ideas for new content topics and formats to keep content fresh and interesting.
  • Edited and proofread content for clarity, grammar, and accuracy before publication.
  • Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
  • Provided timely information and work output to supervisors and team members.
  • Reviewed and updated existing content to ensure relevance and accuracy.
  • Collaborated with creative teams to brainstorm new promotions, products and marketing strategies.
  • Participated in brainstorming sessions to conceptualize marketing campaigns and strategies.

Education

Master of Science - Educational Administration

Capella University
Minneapolis, MN
06-2016

Bachelor of Arts - English

Rutgers University
New Brunswick, NJ
01-2003

Skills

  • Unique content creation
  • Marketing communications expertise
  • Articulate communications
  • Team contribution
  • Proofreading
  • Editing and review

References

  • Cheri Richman-Vice President Colab, Creative Director - Copy-cheri.richman@publicis.com
  • Brian Connaughton-ACD Colab - Copy-brian.connaughton@publicis.com

Backstory

  • After 18 years in education, including roles as a high school English teacher, ELA interventionist, and school administrator, I’m eager to transition into a career in copywriting. Throughout my career in education, I’ve honed my ability to communicate effectively, adapt my messaging to different audiences, and craft compelling narratives—skills that directly translate to the world of copywriting. From developing lesson plans to providing feedback on student writing and creating educational content, I’ve always been passionate about using words to engage, inform, and inspire. This foundation has sparked my desire to pursue a new path where I can continue to leverage my writing skills in a dynamic, creative environment. I’m excited to bring my deep understanding of language, tone, and audience needs to the world of marketing, advertising, and content creation, while also embracing new challenges and growth opportunities in this exciting field.

Timeline

Copywriter

Publicis Groupe/Colab
07.2024 - Current

Master of Science - Educational Administration

Capella University

Bachelor of Arts - English

Rutgers University
Michael Bennett