Michael Booth
Circleville
Summary
Entrepreneur with extensive solar network and established industry connections. Skilled in brand development, team building, and effective sales strategies. Demonstrated success in digital marketing, lead generation, and implementing best business practices. Focused on building authentic relationships and achieving measurable outcomes.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Business Owner
Michal Solar Broker
Circleville
02.2023 - 10.2025
- I am founder of Michal Solar Broker, fulfilling all operations, brand development, selling and strategic business initiatives.
- Conceived the company brand and strategic research to sell solar & storage to residential, business and data centers.
- Designed comprehensive marketing strategies for today and 2026, including new brand, bi-weekly newspaper column, email campaigns and sales tactics, to drive customer acquisition and engagement.
- Creating & executing a 'lead generation machine' from biweekly newspaper column, feature stories and microsite to capture leads, establish expertise, reduce lead acquisition costs and goodwill.
- Secured two solar system sales agreements with national, elite solar installation and financing partners, to sell residential, commercial and utility grade solar & storage systems.
Marketing Director
Relax Sauna
Columbus
04.2018 - 06.2020
- I was hired as a consultant to expand new selling channels and large account sales among variety businesses/industries and make direct to the consumer sales of the Company 'flagship product' Relax Sauna.
- I traveled to present, demonstrate and sell Relax Sauna and other natural health products at national conventions throughout my tenure.
- During my role as Marketing Director, I formulated and implemented an email mail marketing campaign to follow-up with convention and all other leads.
- I introduced and demonstrated marketing and selling best practices.
- I formulated inbound marketing plans and practices from my experiences as re-seller with Hubspot.
- I suggested many and made a few improvements to the website and eventually brought in an independent web designer to modernize, improve, SEO enhance and beautify the customer experience on the website and make it a more pleasant experience to purchase direct from the home site.
Online Reseller
Hubspot
Ohio
01.2012 - 09.2015
- As a value-added reseller, I conceived independent marketing and sales initiatives learning HubSpot's all-in-one platform to prospect, sell and provide CRM ancillary Inbound Marketing services for small and medium businesses.
- Leveraged inbound marketing principles, permission-based email marketing campaigns and best business practices, to attract and retain clients.
- Executed campaigns involving website management, blogging, SEO improvements (online/offline), keyword development, marketing analytics, and email marketing.
- Enhanced client engagement and optimized digital marketing strategies to build an online presence for primarily lead generation through the application of Hubspot software tools.
- Hubspot practices and teaches Inbound Marketing which has been referred to as Permission-Based Marketing, Relationship Marketing.
Registered Investment Advisor
National Educational Services
Cincinnati
01.1990 - 01.2000
- I worked as a Registered Investment Advisor (RIA) and I maintained a life and health insurance license and Series 6 securities license.
- I sold and serviced over 400 + clients during my ten year financial planning career.
- I opened new school districts in Ohio and Tennessee.
- I hired and helped 4 new agents to obtain insurance license and Series 6 securities license; I trained these new agents to begin a career as a professional personal financial planner.
- I partnered to form Responsible Retirement Planning, a full-service financial agency; we focused our efforts on Living Trusts, Charitable Giving and comprehensive Estate Planning services for the senior market.
- I sold my book of business in 2000 to my sponsoring Managing agent in the business.
Founder/Owner
Best Pet Products
Cincinnati
01.1986 - 12.1989
- As founder and owner, I created a new business identity, name and logo for Best Pet Products.
- I developed a business plan which was nominated by SCORE for Cincinnati business plan of the year award.
- I started a direct marketing company and I built the company around my newly patented product, (named Travel Leash) which functioned as harness, leash and seat belt for dogs and cats.
- Sales were made through classified ads, direct response television and direct mail.
- I recruited a management team.
- I raised start-up capital, made purchases from manufacturer, and we made product sales.
- I sold my direct marketing company to a management team member.
Education
Business -
Xavier University; Miami University
Cincinnati, OH01.1978
Skills
- Sales strategy and execution
- Email marketing and automation
- B2B sales and lead generation
- Customer relationship management
- Sales cycle management
- Technical sales expertise
- Market analysis and research
- Prospecting and closing techniques
- Digital marketing strategies
- Content creation and management
- Account management and development
- Negotiation and consultative selling
- Field sales management
- Sales performance tracking
- Branding and e-commerce strategies
- Sales leadership
- Brand development
- Lead generation
- Strategic marketing
- Solar sales
- Team leadership
- Sales strategy
- Email campaigns
- Problem solving
- Effective communication
- Coaching and mentoring
- Cost control and budgeting
- Analytical thinking
- Innovation management
- Financial management
- Work Planning and Prioritization
- Performance improvement
- Vendor relationship management
- Quality assurance
- Entrepreneurial leadership
- Entrepreneurial personality
- Strategic Decision-making
- Verbal and written communication
- Consulting
- Public speaking
- Team collaboration and leadership
- Business marketing
- Start-up operations
- Sales strategics
- Sales oversight
- Driven and determined
- Resources allocation
- Customer service
- Trends analysis
- Financial planning
- Budget control
- Employee training
- Customer relations
- Issue resolution
- Relationship building
- Corporate governance
- Business planning
- Contract management
- Strategic planning
Certification
- Driver's License, 03/01/21, 02/28/25
- Series 6, 03/01/21, 02/28/25
- Life & Health Insurance License, 03/01/21, 02/28/25
Additional Information
I am a lifetime member of the David Sandler sales System 'Sales is a one man Broadway show put on by a psychiatrist'. I am an advocate for selling fundamentals and principles such as Daniel Pink: Motivation: 'There is a mismatch between what science knows and what business does.' ~ Daniel Pink 'The good news is that the scientists who've been studying motivation have given us this new approach. It's built much more around intrinsic motivation. Around the desire to do things because they matter, because we like it, they're interesting, or part of something important. And to my mind, that new operating system for our businesses revolves around three elements: autonomy, mastery and purpose. Autonomy: the urge to direct our own lives. Mastery: the desire to get better and better at something that matters. Purpose: the yearning to do what we do in the service of something larger than ourselves. These are the building blocks of an entirely new operating system for our businesses.
Timeline
Business Owner
Michal Solar Broker
02.2023 - 10.2025
Marketing Director
Relax Sauna
04.2018 - 06.2020
Online Reseller
Hubspot
01.2012 - 09.2015
Registered Investment Advisor
National Educational Services
01.1990 - 01.2000
Founder/Owner
Best Pet Products
01.1986 - 12.1989
Business -
Xavier University; Miami University