MICHAEL BOWEN
Dallas
Summary
Versatile marketing professional with 8+ years of experience in leading the development of integrated marketing campaigns across multiple advertising mediums for key launches and business initiatives. Experienced in leveraging data and reporting to inform campaign results and utilizing learning to drive future strategy. Strong in partnering with sales leadership to define program goals, timelines and outline key objectives and goals for projects. Multiple years of people leadership and developing plans for personal and career growth for team members.
Overview
9
9
years of professional experience
Work History
SENIOR MANAGER, PORTFOLIO EXPANSION MARKETING
MOTOROLA SOLUTIONS INC
11.2023 - Current
- Overseeing the marketing strategy for the software portfolio of solutions for the public safety organization.
- Aligned closely to the sales leadership team to identify targeted groups of customers and prospects.
- Leading a team of eight marketers that develop campaign strategies across customer buying stages and tactics.
SENIOR MANAGER, GLOBAL CAMPAIGNS MARKETING
MOTOROLA SOLUTIONS INC
11.2022 - 11.2023
- Led a team of eight direct reports that execute on digital marketing and account-based marketing initiatives across all government and commercial customer segments.
- Collaborated closely with leaders and teams across the marketing, events and sales organizations to strategize and execute on personalized marketing strategies targeting key accounts and large scale demand generation initiatives.
LEAD, GLOBAL DIGITAL CAMPAIGNS MARKETING
MOTOROLA SOLUTIONS INC
06.2021 - 11.2022
- Responsible for the digital marketing strategy of Motorola’s commercial products across North America, Europe, Africa, Asia and Australia.
- Oversaw the strategy and development of digital marketing campaigns in support of tier 1 product launches, sales plays, tradeshows and regional initiatives.
- Guided a team of five marketers that exceeded all global KPIs for 2022, including 48% YoY growth in marketing driven pipeline.
INTEGRATED MARKETING MANAGER
MOTOROLA SOLUTIONS INC
03.2020 - 06.2021
- Worked closely with agencies and internal teams to identify and target prospective segments across commercial industries with full scale integrated marketing programs.
- Responsible for the digital strategy and execution in support of the launch of the MOTOTRBO Ion device.
- Due to campaign performance and creativity, this launch campaign won the award for best digital marketing campaign for the company in 2021.
MANAGER, GLOBAL DIGITAL MARKETING
AVIGILON (ACQUIRED BY MOTOROLA SOLUTIONS)
08.2019 - 03.2020
- Guided a team of three direct reports that worked to promote the company's full portfolio of video security products across multiple digital tools, including: Facebook, Linkedin, Google, Salesforce and Eloqua.
SENIOR MARKETING SPECIALIST, PAID MEDIA & DIGITAL
AVIGILON (ACQUIRED BY MOTOROLA SOLUTIONS)
04.2019 - 08.2019
- Launched all of Avigilon’s global marketing campaigns for lead generation, social media and display using current advertising platforms.
- Reduced Cost-per-click (CPC) by 50% and increased total clicks and impressions by +50% in Google and Facebook year-over year.
MARKETING AUTOMATION SPECIALIST
AVIGILON (ACQUIRED BY MOTOROLA SOLUTIONS)
05.2018 - 03.2019
- Responsible for the implementation and execution of all global email marketing campaigns for the Avigilon brand.
- Improved deliverability rates, open rates, click through rates and total form submissions year-over-year.
BUSINESS DEVELOPMENT MANAGER
USABILITY SCIENCES CORPORATION
01.2016 - 05.2018
- Developed a new marketing automation strategy that significantly increased email open rates, website activity and response rates across all marketing campaigns.
- Established 150+ new relationships with current and prospective fortune 1000 clients.
Education
MASTER OF BUSINESS ADMINISTRATION - MARKETING
WASHINGTON STATE UNIVERSITY
12.2022
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
UNIVERSITY OF NORTH TEXAS
12.2015
Skills
- Search Engine Marketing (SEM)
- Campaign Strategy & Deployment
- Keyword Research
- Demand Generation
- Marketing Automation
- Paid Search and Paid Media
- Landing Page Optimization
- Leadership and Influence
- Business Development
- Account Based Marketing
Websites
Timeline
SENIOR MANAGER, PORTFOLIO EXPANSION MARKETING
MOTOROLA SOLUTIONS INC
11.2023 - Current
SENIOR MANAGER, GLOBAL CAMPAIGNS MARKETING
MOTOROLA SOLUTIONS INC
11.2022 - 11.2023
LEAD, GLOBAL DIGITAL CAMPAIGNS MARKETING
MOTOROLA SOLUTIONS INC
06.2021 - 11.2022
INTEGRATED MARKETING MANAGER
MOTOROLA SOLUTIONS INC
03.2020 - 06.2021
MANAGER, GLOBAL DIGITAL MARKETING
AVIGILON (ACQUIRED BY MOTOROLA SOLUTIONS)
08.2019 - 03.2020
SENIOR MARKETING SPECIALIST, PAID MEDIA & DIGITAL
AVIGILON (ACQUIRED BY MOTOROLA SOLUTIONS)
04.2019 - 08.2019
MARKETING AUTOMATION SPECIALIST
AVIGILON (ACQUIRED BY MOTOROLA SOLUTIONS)
05.2018 - 03.2019
BUSINESS DEVELOPMENT MANAGER
USABILITY SCIENCES CORPORATION
01.2016 - 05.2018
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
UNIVERSITY OF NORTH TEXAS
MASTER OF BUSINESS ADMINISTRATION - MARKETING
WASHINGTON STATE UNIVERSITY
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