Michael Brookbank
Berea,OH
Summary
Seasoned journalist with 25+ years of experience on the frontlines of storytelling, brand building, and managing high-pressure, fast-moving environments. As a trusted anchor and reporter at News 5 Cleveland, I’ve juggled breaking news, live interviews, and tight deadlines—often all before lunch. I’m now ready to bring that same calm-under-pressure mindset, communication savvy, and brand voice strategy to a communications manager role.
Overview
13
13
years of professional experience
Work History
Anchor / Reporter
News 5 Cleveland (ABC affiliate)
06.2012 - Current
- On-air talent and trusted newsroom leader with more than two decades experience
- Juggled multiple roles: breaking news, investigative reporting, anchoring live newscasts, and developing enterprise stories
- Represented the station at community events and speaking engagements—on and off the clock
- Worked directly with producers and editors to align content with brand strategy and station voice
- Provided media coaching for new reporters, and advised on tone, delivery, and public-facing content
- Led digital engagement efforts to expand station’s social media reach and online video presence
Education
Bachelor Of Arts - Communications/Journalism
University of North Dakota
Grand Forks, ND08.1999
Skills
- Strategic Messaging
- Internal & External Communications
- Media Relations
- Executive & Crisis Communications
- Content Development (Press Releases, Speeches, Social)
- Digital & Social Strategy
- Cross-Team Collaboration
- Public Speaking
- Brand Positioning
Timeline
Anchor / Reporter
News 5 Cleveland (ABC affiliate)
06.2012 - Current
Bachelor Of Arts - Communications/Journalism
University of North Dakota