Knowledgeable District Sales Manager with a proven track record at Sound Beverage, excelling in sales team management and customer relationship building. Skilled in coaching and mentoring, significantly boosting team performance and customer satisfaction. Leveraged innovative sales strategies and team leadership to exceed targets and enhance customer satisfaction. Demonstrated expertise in market analysis and relationship building.
Overview
17
17
years of professional experience
1
1
Certification
Work History
District Sales Manager
Sound Beverage
Skagit, Island, San Juan Counties
01.2014 - Current
Fostered a collaborative environment for driving team engagement and motivation.
Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
Improved team performance by providing regular coaching, training, and mentoring to sales representatives and merchandisers
Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
Contributed to company growth by identifying new market opportunities for product expansion.
Managed change effectively during organizational restructuring or product launches, minimizing disruption on the team''s performance.
Expanded market share with targeted account management and new business development initiatives.
Recruited, interviewed and hired employees and implemented program to promote positive feedback and engagement.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Organized promotional events and interacted with community to increase sales volume.
District Sales Manager
Columbia Distributing
Everett, WA
02.2008 - 01.2014
Analyzed market trends to refine product positioning and enhance competitive advantage.
Fostered a collaborative environment for driving team engagement and motivation.
Conducted thorough performance reviews to inform coaching strategies and support team growth.
Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
Contributed to company growth by identifying new market opportunities for product expansion.
Championed a customer-first approach within the team, ensuring all representatives understood their impact on overall customer satisfaction and retention.
Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.
Managed change effectively during organizational restructuring or product launches, minimizing disruption on the team''s performance.
Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Organized promotional events and interacted with community to increase sales volume.
Education
US Army
United States And Europe
10-1996
High School Diploma -
Bellingham High School
Bellingham, WA
06-1986
Skills
Sales Team Management
Performance-Oriented Goal Development
Sales Experience
Territory management
Customer relationship building
Team coordination
Merchandising oversight
Decision-making
Networking events
Customer service
Affiliations
Sedro Woolley Chamber of Commerce
Certification
Cicerone Certified Beer Server
Interests
I own a taproom in Sedro Woolley We like to provide a gathering and entertainment spot for locals and those travelling through with various events
I like trying new recipes and food trends Barbecuing and smoking foods
Love hanging out with my dogs and walking and playing with them
Coaching and being on the Little League Baseball board for many years as well as coaching soccer