Michael Burlow
Orlando,FL
Summary
Social media professional with solid track record of crafting compelling content and managing multiple social media platforms. Known for collaborative approach and consistently achieving high engagement rates. Dependable team player who adapts to changing trends and requirements, leveraging skills in content strategy and data analysis to deliver results.
Overview
4
4
years of professional experience
Work History
Social Media Intern
The Institute for Study Abroad
10.2023 - Current
- Boosted brand awareness by creating and scheduling engaging content across various social media platforms.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Created engaging content to catch attention of potential customers.
- Collaborated with the marketing team to create visually appealing graphics and multimedia content.
Stage Manager
Fruit Wine Productions
01.2022 - Current
- Oversaw successful execution of technical cues during live performances, ensuring seamless transitions between scenes.
- Enforced safety measures due to potential stage equipment hazards.
- Managed resources effectively, ensuring timely setup and breakdown of stage equipment.
- Ensured continuity in performances by maintaining detailed records of blocking notes, prop placements, and costume changes.
- Collaborated with directors and producers to achieve desired artistic vision for productions.
Social Media Manager
Ginger Minj LLC
12.2020 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized page content, keywords, and branding to meet SEO objectives
- Produced and oversaw video content on YouTube to bolster performers' visibility
- Curated and categorized editorial content to boost engagement and expand channel reach
- Conducted thorough market analysis to identify target demographics and key segments
- Developed and implemented social media marketing strategy for Ginger Minj's participation in RuPaul's Drag Race All Stars season 6
Social Media Manager
Live at the Art House
03.2024 - 09.2024
- Developed and maintained consistent brand image and voice across all social media channels
- Conducted market research to determine target audience and identify new social media opportunities
- Wrote, designed, and executed engaging content including text, video, images,gifs, and memes for various social media platforms
- Monitored, listened, and responded to users to maintain a positive presence
- Created and scheduled content calendars using relevant tools such as SproutSocial
- Analyzed data on engagements, clicks, and platform-specific analytics to inform ongoing strategy
- Monitored users' comments, messages, and reviews to respond quickly to inquiries, complaints, and problems
- Researched industry and competitors' social media performance to stay updated
- Created and implemented campaigns across multiple platforms to drive growth and engagement
- Built relationships with clients, influencers, and strategic partners via social media
- Collaborated with other departments to ensure brand consistency and maximize campaign effectiveness
- Developed original ideas, strategies, and content to remain competitive and exceed goals.
Social Media Content Creator
Bella Media Management
09.2023 - 09.2023
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
Education
Bachelor of Science - Media Communications
Full Sail University
Winter Park, FL03-2025
Timeline
Social Media Manager
Live at the Art House
03.2024 - 09.2024
Social Media Intern
The Institute for Study Abroad
10.2023 - Current
Social Media Content Creator
Bella Media Management
09.2023 - 09.2023
Stage Manager
Fruit Wine Productions
01.2022 - Current
Social Media Manager
Ginger Minj LLC
12.2020 - Current
Bachelor of Science - Media Communications
Full Sail University