MICHAEL CHEMOR
Reno,NV
Summary
Hands-on General Sales Manager with over 14 years of automotive leadership experience across sales, desking, finance, and dealership operations. Proven ability to desk and close deals, oversee and support F&I; functions, maintain strong lender relationships, and deliver a smooth, confidence-building buying experience. Calm under pressure, highly adaptable, and effective in small to mid-volume franchise environments.
Professional sales leader with proven track record in driving revenue growth and optimizing sales strategies. Strong focus on team collaboration, ensuring adaptability to changing market conditions, and achieving results. Expertise in customer relationship management, sales forecasting, and staff development, with keen ability to motivate and lead teams towards surpassing targets. Renowned for strategic planning, effective communication, and unwavering commitment to excellence.
Overview
11
11
years of professional experience
Work History
General Sales Manager / Finance Manager
Automax Reno Inc
06.2024 - Current
- Desk, structure, and close deals from initial negotiation through funding. Oversee finance operations including lender selection, deal packaging, compliance, and funding execution. Maintain strong relationships with banks and credit unions, leveraging deep knowledge of lender programs, advances, and stipulations. Bill deals same day to accelerate funding and reduce cash-flow delays. Coach sales staff on desking strategy, product presentation, compliance, and customer communication while resolving escalations to ensure a smooth customer experience.
- Led sales team to achieve revenue targets through strategic planning and execution.
- Analyzed market trends to identify growth opportunities and optimize sales strategies.
- Fostered relationships with key clients to drive customer retention and loyalty initiatives.
- Streamlined sales processes, resulting in improved efficiency and increased closing rates.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Enhanced customer satisfaction by delivering personalized service and addressing concerns in a timely manner.
- Built relationships with customers and community to establish long-term business growth.
President / General Manager
Saveway Motors
01.2018 - 05.2024
- Oversaw all dealership operations including sales, finance, inventory, compliance, and customer experience. Purchased, appraised, and priced inventory for retail performance. Structured finance deals, negotiated trade-ins, and consistently delivered exceptional customer experiences that generated referrals and repeat business.
- Directed strategic initiatives to enhance operational efficiency and streamline dealership processes.
- Developed and implemented marketing strategies that increased brand awareness in competitive automotive market.
- Analyzed industry trends to inform strategic decision-making, positioning organization for future market opportunities.
- Oversaw compliance with regulatory requirements, mitigating risks associated with dealership operations and transactions.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
General Sales Manager
Reno Tahoe Auto Group
06.2017 - 06.2018
- Led sales staff while actively supporting F&I; operations. Frequently closed service contracts (VSC) and GAP at the desk prior to customers entering the finance office, improving product penetration and reducing time in the box. Desked deals, approved incentives, managed escalations, and ensured compliance with dealership processes.
- Streamlined sales processes, improving efficiency and reducing operational costs.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Upheld company policies and implemented standards fairly.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
General Sales Manager
Budget Motors
01.2015 - 06.2017
- Directed dealership operations including forecasting, inventory control, sales targets, deal structuring, and continuous sales training to improve closing ratios and compliance.
- Developed and implemented F&I processes to enhance customer satisfaction and streamline operations.
- Analyzed customer financing options, improving sales closure rates through tailored solutions.
- Collaborated with sales team to identify financing opportunities, boosting overall dealership revenue.
- Reviewed and monitored all contracts for accuracy, ensuring adherence to legal standards.
- Negotiated with lenders to secure competitive financing rates, benefiting both customers and dealership profitability.
- Implemented new strategies for upselling F&I products, leading to increased profits without sacrificing customer satisfaction.
- Managed all aspects of contract preparation, ensuring accuracy and compliance with state regulations.
- Maintained a strong understanding of industry trends and changes through ongoing professional development.
- Enhanced dealership profitability through the successful sale of finance and insurance products.
- Ensured the highest level of ethical standards were maintained within the department, safeguarding both the dealership''s reputation and customer trust.
Skills
- Deal Desking & Closing
- F&I; Structuring & Compliance
- Bank & Lender Relationship Management
- Customer Experience (CSI)
- Sales Leadership & Coaching
- High-Pressure Decision Making
- Employee motivation
- Sales leadership
- Training and coaching
- Sales process optimization
- Rapport and relationship building
- 70 WPM
- Utilize Dealertrack, CUDL, DealerCenter, Capital One Dealer Navigator, and CRM/desking platforms to structure, desk, and fund deals efficiently
Timeline
General Sales Manager / Finance Manager
Automax Reno Inc
06.2024 - Current
President / General Manager
Saveway Motors
01.2018 - 05.2024
General Sales Manager
Reno Tahoe Auto Group
06.2017 - 06.2018
General Sales Manager
Budget Motors
01.2015 - 06.2017