Michael Calingasan
Woodside,NY
Summary
Motivated digital marketing specialist with eight years of experience in branding, e-commerce, sales, and customer service. Since my academic years, I developed a skill set of research and data analysis that I have applied to my professional career. My experience combined within multiple fields enables an ability to solve problems and bring results in a data-driven approach. Through Google's coursework, I have recently gained specific skills of marketing channels and strategies that I hope to implement for a great company's marketing goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Fitness Instructor
Big Six Fitness, Self-Employed
New York, NY
09.2020 - 05.2024
- Designed custom programs for a total of 22 clients through insights gained from data analysis software to make evidence-based decisions particular to each client and goal.
- Developed a CRM system to manage sales, analyze client metrics, and gain actionable insights, resulting in a 65% increase in client retention and 40% increase in referrals.
- Led weekly group spinning classes of 15-20 students, resulting in a 20% increase in class attendance and a 15% increase in gym membership sign-ups.
- Built a personal brand on Instagram & coordinated social media campaigns resulting in a 25% increase in client acquisition yearly.
- Conducted successful consultations resulting in a 20% increase in client acquisition monthly.
- Designed data visualizations to guide clients through understanding progress metrics from data-driven evaluation models, resulting in a 25% increase in customer satisfaction.
- Implemented project management methodologies such as Agile to ensure fitness goals were reached at a desired time, resulting in a 15% increase in goal completion.
Stock Operations
Proenza Schouler
Soho, NY
10.2019 - 03.2020
- Collaborated with cross-functional teams to develop email marketing campaigns, resulting in a 20% increase in customer engagement and 15% increase in conversions.
- Collaborated cross functionally with sales team in assisting an excess of clients, resulting in an increase of conversion rates by 20%.
- Implemented systems by analyzing data through Shopify POS to identify trends, gain insights, and anticipate customer demand, resulting in a 11% increase in quarterly sales.
- Managed daily reports on inventory levels and stock movements, resulting in efficiently shipping 15-20 online orders daily, leading to an 15% increase in order fulfillment.
- Organized products in inventory to efficiently streamline sales operations, contributing sales team to complete tasks 25% faster.
- Collaborated with merchandising team to maintain accurate and attractive merchandise displays, ensuring strategic placement of products, increasing monthly sales by 15%.
Stock Associate
Jimmy Choo
Soho, NY
10.2018 - 03.2019
- Communicated through email with 30-50 clients daily, to promote brand awareness and ensure fulfilled orders, resulting in an increase of 25% customer satisfaction.
- Managed the shipment of over 100 online orders weekly, leading to a 15% increase of order fulfillment.
- Collaborated cross functionally with sales team in assisting an excess of clients, resulting in an increase of conversion rates by 20%.
Customer Service Representative
Jose E. Quiwa MD
Rego Park, NY
06.2016 - 08.2017
- Managed brand awareness and all customer service fulfillment in-person, phone call, email, and social media platforms, resulting in an increase of 40% in customer satisfaction.
- Implemented and organized a system to ensure all patients were attended to on a timely manner, increasing appointment efficiency by 15%.
Education
Bachelor of Arts - Human Biology
Hunter College of The City University of New York
New York, NY05-2019
Skills
- Digital marketing
- Data analysis
- Strategy
- Email marketing
- Social media
- Sales
- Branding
- Communication
- Presentations
- Time Management
- Metrics
- Collaboration
- Creativity
- Project Management
- Customer Service
Certification
Digital Marketing & E-commerce Specialization, Google - Mar, 2024 - Jun, 2024
Certified Personal Trainer, National Academy of Sports Medicine - Feb, 2019 - May, 2019
Timeline
Fitness Instructor
Big Six Fitness, Self-Employed
09.2020 - 05.2024
Stock Operations
Proenza Schouler
10.2019 - 03.2020
Stock Associate
Jimmy Choo
10.2018 - 03.2019
Customer Service Representative
Jose E. Quiwa MD
06.2016 - 08.2017
Bachelor of Arts - Human Biology
Hunter College of The City University of New York