Michael Calvin

Responsible for the next generation of Content Ryffiner, a toolkit that enables it's users to perform large DITA (Darwin Information Technology Architecture) migration projects at scale. Applying Generative AI and LLMs to produce an intelligent assistant that can learn and modify it's own transformation rules.
Responsible for the next generation of Content Ryffiner, a toolkit that enables it's users to perform large DITA (Darwin Information Technology Architecture) migration projects at scale. Applying Generative AI and LLMs to produce an intelligent assistant that can learn and modify it's own transformation rules. Implemented the Reporting and Analytics using AWS Quicksight and the appropriate AWS Data Pipeline solution.

Skills: Python (Programming Language) · AWS Lambda · AWS CloudFormation · AWS Identity and Access Management (AWS IAM) · React.js · Amazon QuickSight · Amazon Athena · AWS ETL · Amazon Dynamodb · AWS Step Functions
Skills: Python (Programming Language) · AWS Lambda · AWS CloudFormation · AWS Identity and Access Management (AWS IAM) · React.js · Amazon QuickSight · Amazon Athena · AWS ETL · Amazon Dynamodb · AWS Step Functions

• Spearheaded the migration of the existing API from .NET Framework to ASP.NET Core 8.0+, enhancing performance and scalability.
• Rewrote the real-time notifications support using gRpc and RabbitMQ, ensuring seamless and efficient message delivery.
• Addressed and resolved critical blockers related to .NET Core and WCF, facilitating a smooth transition and integration process.
• Utilized EntityFramework for robust data access and manipulation, optimizing database interactions.
• Implemented and maintained deployment pipelines using Git, Shell Scripting, Kubernetes, and Rancher, ensuring reliable and automated CI/CD processes.

Personalization Team

• Led the development and maintenance of services supporting real-time personalization experiences for web users across diverse industries.
• Successfully onboarded P13N teams to a Service Ownership Model, establishing clear ownership and accountability for service performance and reliability.
• Defined and implemented comprehensive observability measures, enhancing the monitoring and tracking of service health and performance.
• Delivered robust reporting and alerting features for existing services, ensuring timely detection and resolution of issues.
  Utilized technologies such as Java, MongoDB, SQL, and Apache to build scalable, high-performance solutions tailored to the needs of various industries.

Custom Objects - Data Extensions Team

• Established the Platform Data Services team, responsible for a core feature set integral to nearly every other system or service within the Salesforce Marketing Cloud.
• Delivered solutions addressing various aspects of GDPR implementation, ensuring compliance with data protection regulations across the platform.
• Developed a collaborative, cross-team approach to meet compliance and data processing requirements, enhancing overall data management and security.
• Created and implemented a RESTful Async API for job processing, setting a standard for API development adopted organization-wide for consistent and efficient data handling.
• Delivered and maintained multiple APIs, including REST and SOAP protocols, ensuring robust and versatile interactions with the core feature set and supporting diverse integration needs.

External Audiences

• Led cross-team collaboration efforts across various teams and product sets, ensuring alignment and effective communication throughout the project lifecycle.
• Successfully delivered the External Segmentation Feature Set from proof of concept (POC) through multiple iterations, adapting to dynamically changing requirements.
• Coordinated with stakeholders and product sponsors to develop and implement a comprehensive plan, establishing a clear path to project completion.
• Managed project scope and requirements, facilitating iterative development and incorporating feedback to refine and enhance the feature set.
• Ensured timely and successful delivery of the solution by overseeing all phases of development, from initial planning to final implementation and deployment.

Service Health Initiatives

• Designed and implemented a versatile Service API for logging and telemetry, providing critical insights into service performance and health across multiple teams and feature sets.
• Developed the API to support seamless decoupling of services from their monolithic dependencies, facilitating a smooth transition to microservices and cloud-native deployments.
• Collaborated with various teams to integrate the Service API, ensuring consistent and reliable logging and telemetry practices across the organization.
• Enhanced the observability of services by providing comprehensive logging and telemetry capabilities, improving incident response times and service reliability.
• Utilized modern technologies and best practices to build a robust and scalable Service API, supporting the organization's strategic shift towards microservices and cloud-native architectures

Micro-Services Platform Team

• Owned, provided, and supported essential core platform services to facilitate the transition to 12-factor app, containerized, cloud-based deployments, ensuring robust and scalable solutions.
• Developed and implemented best practices and recommended technologies for microservices architecture, enhancing the efficiency and reliability of cloud-based applications.
• Created rapid on-boarding templates for new and ported services, streamlining the deployment process and reducing time-to-market.
• Implemented comprehensive monitoring and logging solutions using Grafana, Prometheus, and Splunk, providing actionable insights and improving the overall observability of the platform.

• Designed and implemented a core Localization API, enabling seamless multi-language support across over 1200 pages of user experience.
• Developed robust tools for the extraction and publication of translation resources, streamlining the localization process for global audiences.
• Standardized, designed, and implemented a public API for Contacts Data and Modeling Applications, ensuring consistent and efficient data management.
• Collaborated with cross-functional teams to integrate localization features, enhancing the global reach and user experience of marketing campaigns.
• Utilized Salesforce Marketing Cloud and Exact Target technologies to deliver scalable and high-performing solutions tailored to the needs of international users.

• Led the design and engineering efforts for a market-leading Retail Revenue Management and Price Optimization platform, driving significant revenue growth for large-volume retail customers.
• Applied patented algorithms to optimize pricing profiles across targeted categories, resulting in measurable increases in revenue for clients.
• Played a key role in expanding the company's market presence into additional sectors, including auto-finance, diversifying revenue streams.
• Collaborated closely with cross-functional teams to refine product offerings and ensure alignment with customer needs and market demands.
• Contributed to the successful acquisition by SAP in 2006, culminating in a successful exit and validation of the company's market-leading solutions.

4o

• Built and scaled the In Store Systems Group from a small team of 3 employees to a robust division with over 150 consultants and engineers.
• Designed, architected, and implemented a comprehensive In Store solution, including advanced Point of Sale (POS) and Back Office features, enhancing retail operations.
• Led the development of innovative retail solutions that addressed key industry challenges and improved overall business efficiency for clients.
• Spent several years as an on-site consultant, delivering successful long-term implementations and fostering strong relationships with major retailers.
• Played a critical role in the growth and success of JDA Software’s retail solutions, positioning the company as a leader in the retail industry.